MKTG6002 - Situation Analysis of Progressive Furniture Company

This report presents a comprehensive situation analysis of Progressive Furniture, a company operating in the furniture manufacturing and dealership sector. The analysis begins with an executive summary, outlining the key issues, objectives, and strategic implications. It then delves into the external environment, examining political, economic, cultural, technological, demographic, and natural factors influencing the company's operations, including branching into Asian markets, responses to economic recessions, international controversies, digital catalogues, demographic challenges, and environmental sustainability. The internal environment is assessed through the company's vision, mission, objectives, and a detailed SWOT/TOWS analysis, identifying strengths, weaknesses, opportunities, and threats. The report concludes with a discussion of the threats facing Progressive Furniture, such as competition and changing regulations. The report offers strategic recommendations to improve the company's performance and market position.

Executive summary
Progressive have been manufacturing, designing and installing the furniture for
around 25 years, the company also have large teams of specialists in two key corporate,
dealership solutions. The corporate division’s covers everything from supply and installation
of lose office furniture to the complete key turn first out projects management, building and
fitment to completion.
Progressive Furniture is funnily enough, with astonishingly high number of one star
rating. The hunt for their titles and "reviews" causes a variety of grudges. Upon online
shopping, most of them never obtain their items. And it's just after weeks of waiting that the
drug comes the report discusses the internal and external environment of the company along
with SWOT/TOWS and competition analysis of the company progressive office furniture

Contents
Executive summary....................................................................................................................1
Introduction................................................................................................................................3
External environment of the company progressive office furniture..........................................4
Political factors: Branching into Asian markets.....................................................................4
Economic influences: A smart response to the recession......................................................5
Cultural International controversies and complaints..............................................................5
Technological: Achieving more with digital catalogues........................................................6
Demographic: Accused of death and harm............................................................................6
Natural: Store-wide renewable resources...............................................................................6
Analysis of internal environment...............................................................................................7
VISION..................................................................................................................................7
MISSION...............................................................................................................................7
Objectives...............................................................................................................................7
Swot/ Tows.................................................................................................................................7
Threats Analysis.......................................................................................................................10
Conclusion................................................................................................................................11
References................................................................................................................................12

Introduction
The firm still has broad teams of specialists in two main companies, concession solutions,
who are innovative in the manufacture, design and construction of furnaces for around 25
years. The sections include everything from supplying and repairing the lack of office
furniture to achieving the first significant production of the project management, design and
implementation
The distributor technologies offer a complete operation for the multi-franchise
companies, where it plans, develops, and integrates mobilizations for several of Australia's
biggest networks (Granot, Alejandro, & Russell, 2014)
The next field is the revolutionary business, which designs and constructs offices for
nearly 25 years and has expertise in completing all the initiatives on schedule and on a
budget. The internal team projects are also structured to provide a flexible and esthetic
approach for room and people's needs and to ultimately include a project-managed complete
schedule from start to finish. The operations of the firm are conducted by a registered
corporation which are all protected by the applicable contract protection, and where
appropriate they are therefore allowed to create some form of permit. The business will have
complete supervision
 Construction supervision
 Professional layout & Design Service
 Wide selection of innovative design
 Experienced contractor offers maximum assistance
 Inner wall / partition installation
 Electrical
 Plumbing
 Mechanical floor coverings
 Highly trained skilled processes
 Complete plans & design service.
 Moving ahead are some of the dealership solutions that the company offers, the
company progressive work is one of the largest dealership network in Australia which
offers a full point to point services

Progressive collaborating with our collaborators in planning, making, storing, delivering and
assembling all the loose furniture requirements of networked manufacturers that require
reliable furniture of high quality.
 Manufacturer's
 Receipt and transport
 Automatic end-user system•
 Stock Control
 Distribution
 Electric / data
 Ground covering
 Physical assembly
 Construction / partitioning
 Electrical / data design
External environment of the company progressive office furniture
Political factors: Branching into Asian markets
IT stores are situated in more than 41 countries in innovative office furniture; they
will conform to the respective laws and regulations. Any countries may pay the same bills as
international forces, but this is not necessary. It is clear that the political stability is to the
benefit of all countries like Australia. Without that, economic prosperity cannot be
accomplished, which implies that radical furniture in one place over another will sacrifice

their income, which relies on who is in control of what it stands for. For instance: a friendly
government will do like a hassle to import and export an alien good. The progressive
furniture of the business relies on its partnership; otherwise the money is always on risk,
while on the other hand the progressive furniture of the business blesses the positive
connection (Priori, 2015).
Economic influences: A smart response to the recession
They are vulnerable to the global market, much as Radical Furniture has foreign rules.
Right today, the 2007 crisis is already affecting several large labels. At the point, thousands
lost their jobs. We saw customers making deliberate buying decisions. In reaction Shopping
was focused on competition instead of comfort. And if people wanted furniture, it was far
from emotional to modernize a mattress, dresser or sofa. The Radical Möbel priced their
products conservatively, recognizing that the budget was low. Today, Modern Furnishings
come to mind if you need trendy yet cheap furnishing. While saving buck or two, you can
find anything for your house. The photo has been on for decades. Progressive Furniture has a
solid and low dollar as a global associate. The higher the economy, the more revenue will be
earned by US companies. Fortunately, (when already recovering) the economy has risen.
More positions are being created and profits once again increasing (Alalwan, Rana, Dwivedi,
& Algharabat, 2017).
Cultural International controversies and complaints
Until you unlock your doors, recognize the local community. Any business will obey
the law. Not just to tailor the commodity to the user, but also to avoid moral principles being
insulted. For any marketing material they produce, progressive furniture follows this rule
closely. Their attempts have, sadly, not always been successful.
Progressive Furniture pulled a same-sex pair out of the publication in an Australian
catalogue. Homosexuality in Russia is often viewed as disgraceful. Progressive Furniture
recognizing this altered the catalogue’s presentation due to Australians ' general thought.
Homosexuality is generally recognized in many areas of the world. Progressive Furniture is
then positioned in the hot seat to eliminate the pair. Another event concerns relocation from
Saudi Arabia of woman Democratic Furniture. Again, in the west the corporation was
destroyed (Elsalamony, 2014).
One can't tell yet that the company don't know their consumers Radical Furniture. Per
place they offer "suitable" and wash everything else away. If the same inventory was printed

worldwide, every nation will potentially experience a worse retaliation. Profits may be
counterproductive. PROGRESSIVE FURNITURE is at the end of the day a business with
only income in sight.
Progressive Furniture is funnily enough, with astonishingly high number of one star
rating. The hunt for their titles and "reviews" causes a variety of grudges. Upon online
shopping, most of them never obtain their items. And it's just after weeks of waiting that the
drug comes.
Most say that their key gripes are "awful experience" and "horrendous execution."
The service agent and organization they choose may be liable. But when the label of
Progressive Furniture is used, it is often that the negative press gets (Tirunillai, & Tellis,
2014).
Technological: Achieving more with digital catalogues
Progressive Furniture also sells paper catalogues. They are no longer the primary
method of showing items. With the internet (thanks to our smartphones) at our fingertips,
people are likely to see deals online. Every business today will have a website that works.
FURNITURE Radical is no exception (Samiee, & Chabowski, 2012).
Progressive Furniture is built to offer their buyers a practical experience. You will still
have a good shopping service if you cannot make access to their shop. The quest may be
rendered by object or space (bathroom, lounge, etc). They have a tag for that if you're looking
for items under $10.
Improved consumer loyalty helps both organizations. It contributes to more ratings,
word of mouth and loyalty to the company. Given the commitment PROGRESSIVE
FURNITURE goes makes in understanding the customer base; its digital platforms are not
unexpected.
Demographic: Accused of death and harm
All big businesses remain prone to litigation challenges. FURNITURE
PROGRESSIVE ALL countries in which they work are expected to obey a multitude of laws
and regulations. Since these are physical shops, it is important that you keep up to date on
Labor laws.

This isn't anything. The news finished with a Revolutionary FURNITURE owing to
the low price of the items. Articles were dropped and tipped off and wounds and death were
registered. The loss of families and cultures influenced them. PROGRESSIVE FURNITURE
has to guarantee the health of their goods as issues like this arise. If not, lawsuits arise. And if
their credibility could not recover monetarily (Dann, 2010).
Natural: Store-wide renewable resources
PROGRESSIVE FURNITURE is involved in environmentally sustainable
technologies. Actually.-Literally. In developing nations, they have spent more than $1 billion
in clean energy. We are searching for the complete renewability of their in-store electricity.
Investing in solar and wind panels is one means of doing this. They want even to move their
products from natural sources, such as wood and cotton (Wiederhold, Boyd, Sulea, Gaggioli,
& Riva, 2014).
Analysis of internal environment
VISION
The business strives to be one of the best storage and restaurant furniture makers,
built to offer versatility, efficiency and competitive rates (Gambetti, & Graffigna, 2010).
MISSION
The business produces practical packaging and restaurant furniture. We design and
manufacture good quality furniture for retailers worldwide at competitive rates.
Throughout Scandinavia, the firm is an approved industry pioneer for many chosen
countries. The firm is a producer of furniture. We have high quality practical furnishings and
provide efficient supports (Eisend, 2015).
Objectives
Which have a wide variety of good design and feature, high quality and long-lasting
home furnishings at price ranges so small that most consumers are willing which afford
them?
Intermediaries: The Progressive Furniture has no intermediaries because the final goods are
marketed directly to the customer.

Swot/ Tows
Internal Factors
External Factors
Strengths
 A strong global
brand image
 Top home decor
and supplies dealer
 Sustainable meals
provide an
international
community of their
own
 Product
Differentiation
Weaknesses
 The size and scale of
global business
 Difficult to understand
different countries
attitudes and tastes
 Targeting single market
 Not enough distribution
channel
Opportunities SO.Strategies WO.Strategies
 • Focus on
distinguished large
consumer goods
 Online orders or web
marketing
 Growing demand of
friendly-environment
products
 Continuing demand
for low prices
 Opportunity to enter
market in
development
countries
 Internationally
extend the product
range to ASIAN
markets to tailor it
to the community of
these countries in
order to create
brand awareness
and to standardize
production
(Morgan, Katsikeas,
& Vorhies, 2012).
processes to
economise on costs.
 Being the leading
 Higher quality, more
expensive products and
service aids need to be
offered at Progressive
Furniture to attract
other segments.
 By opening online
market, Progressive
Furniture will have
abilities to eliminate
shortage in distribution
channels.

manufacturer of
furniture in
Innovative
FURNITURE,
innovative furniture
items that do not
affect the
ecosystem will
deliver at the same
time a quality
product
 Built on
PROGRESSIVE
FURNITURE's
model of automated
furniture, and its
world-wide
footprint in over 35
nations.
Threats ST. Strategies WT. Strategies
 Market forces- as
more competitors
offer similar products
 To sustain in the long
run
 Economic factors-
with people having
less disposable
income due to
 Progressive
Furniture can do
this to slash the
price in contraction
for a greater market
share.~20 to 40
percent inexpensive
furniture tan rivals.
 Differentiating the
product from its
 Science and
development often
adjust the shift in
dynamics to the global
climate
 Franking and
standardizing job
procedures, activities
and operations in many
countries.

recession
 Threat a new
entrants
 Environmental issues
across the globe
global competitors
in more than 35
countries which
offer Progressive
Furniture a
competitive edge.
 to create and
manufacture goods that
are environmentally
friendly
Threats Analysis
False: Several local / regional businesses have copied the products of Progressive furniture.
Progressive furniture manufacturers continually refresh and improve their goods such that
copy-cats remain ahead and exchange in sales will not decrease.
Changing rules: Reform in public legislation and fiscal policy can have a significant effect on
the prices of items of radical furniture. If taxes are really high, they would not be able to
fulfill their commitments (Vecchiato, & Tempesta, 2015).
Internet: DIY was for many clients a favourite option, but little consumers would read to dig
at since the introduction of the internet and the social network. Progressive furniture may also
risk its key DIY prod success factor (Oxford College of marketing , 2019).
Conclusion
The firm still has broad teams of specialists in two main companies, concession solutions,
who are innovative in the manufacture, design and construction of furnaces for around 25
years. The company divisions vary from distribution and implementation of office furniture
to first-hand project management, planning and implementation through to completion.
Dealer's solutions offer complete service to multi-franchise businesses with a requirement for
programmed installations, where they can create, plan and install furniture for several of
Aus.’s largest networks
Following are some of the threats of the company False: Several local / regional
businesses have copied the products of Progressive furniture. Progressive furniture

manufacturers continually refresh and improve their goods such that copy-cats remain ahead
and exchange in sales will not decrease. Changing rules: Reform in public legislation and
fiscal policy can have a significant effect on the prices of items of radical furniture.
Progressive furniture may also risk its key DIY prod success factor
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