MLR Brand Development Project: 5-Year Plan and Implementation Details

This project assignment outlines a comprehensive 5-year plan for developing an MLR brand for the Max Lionel reality company. The project scope encompasses various aspects, including project deliverables, stakeholder analysis (CEO, CFO, Operations General Manager, HR Manager, and others), and a detailed communication plan. The assignment includes an organization chart, resource allocation (budget, agents, promotional materials), and the relationship between the project system, business operations, strategic aims, and external legislative requirements. A Work Breakdown Structure (WBS) is provided, detailing activities from planning to implementation. The project also includes a Gantt chart, a budget variation report, signed role descriptions, a risk management plan (addressing employee recruitment, revenue, insurance, and other risks), a handover report, and a post-implementation review report. The project emphasizes ethical standards, client focus, innovation, and continuous improvement to increase the company's profitability.

Undertake Project work
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Contents
Project Scope:........................................................................................................................................2
Project Deliverables:.............................................................................................................................2
Project stakeholders:..............................................................................................................................2
Communication plan for stakeholders:..................................................................................................3
Organization chart:................................................................................................................................4
Resources:.............................................................................................................................................5
Relationship between project system, Business operations, strategic aims, and external legislative
requirements:.........................................................................................................................................5
WBS:.....................................................................................................................................................6
Gantt chart:............................................................................................................................................8
Budget Variation Report for Sign off:...................................................................................................8
Signed role Description for Sign off......................................................................................................9
Risks and Risks management plan:......................................................................................................12
Handover report:..................................................................................................................................14
Post implementation Review report:....................................................................................................15
Conclusion:..........................................................................................................................................16
References:..........................................................................................................................................16

Project Scope:
The scope of the project is to develop an MLR brand within the period of 5 years. The
company is working on the principles of integrity, focus of the client, motivating the
activities of excellence, innovation, and continuous improvement program, team
management, and recognition of the employees.
Project Deliverables:
The objective of the Max Lionel reality company is working in the strategic direction of
engaging clients and customers together, development of the company’s reputation and the
good will, development of innovative thinking, leadership skills and management, creating
the high performance platform for the organization, and helps in increasing the profitability
ratio of the company to high extent.
Project stakeholders:
Name Work area of the
project stakeholder
Type of stakeholder Success criteria
Max Lionel He is working as a
CEO and owner of
the project
Client “Strategic direction
of the project should
be achieved for
managing project
risks” (Yipping,
2011)
Riz Mehra He is working as a
chief financial officer
Client Participates in budget
preparation and
developing financial
statement of the
project
Kim Sweeney He is working as a
operational general
manager
Client “He formulates the
coordination policies
for providing
structure to the
organization” (Wei,

2014)
Les Goodale He is working as a
human resource
manager
Client Recruitment plays a
vital role in bringing
coordination of the
project because the
skills of the
employees
determines the
functional efficiency
of the project
Sam Lee He is working as a
Manager Residential
reality
Client “Prepares the plan
for activities related
to residential reality”
(Saludin, 2014)
Peter Mitchell He is working as a
manager investment
Client Prepares investment
activities
Communication plan for stakeholders:
What Who Purpose Frequency Methods
The number of
employees in the
development of
the team
Operational
General
Manager is the
responsible
person
The budget can
be allocated in
the effective
manner
Once It is based on the
working tactics
and the
performance
analysis plan
The team
members should
be provided with
the roles and
responsibilities
Project manager
is responsible
for it
The aim is to
achieve the
organization
goal
Within a period
of one month
Work on the
principle of
employees skills
and capability
Resources
availability and
utility
Operational
General
Manager is the
responsible
It make utilizes
of available
hardware,
software,
Within a period
of one week
Improves the
availability and
management of

person physical
resources, and
infrastructure
the resources
Estimation of
the project
outcomes
Operational
General
Manager is the
responsible
person
Use of
promotional
material. The
privilege should
be given to the
ethical standards
to be included in
the development
of strategy.
Once Procedure of
verification and
validation
Quality of
service
Investor By evaluating
the stages of
project life cycle
Within a period
of one month
Procedure of
verification and
validation
Organization chart:
Board of Directors and
CEO (Max Lionel)
Chief Financial Officer
(Riz Mehra)
Operations General Manager
(Kim Sweeney)
Human Resource
Manager (Les
Goodale)
Manager Residential
Reality (Sam Lee)
Manager commercial
Reality (Pat Mifsud)
Manager
Investment
(Peter Mitchell)

Resources:
The resources which are used in the development of the project are allocated budged, agents
of real estate, use of promotional material such as posters and brochures, hardware, software,
and other physical resources
Relationship between project system, Business operations, strategic aims, and external
legislative requirements:
Project System Business Operation Strategic aim External legislative
Requirements
The project is
developed to increase
the efficiency of the
Max Lionel
corporation to
develop it into MLR
operation.
“Reducing the cost
spent in the
development of the
project” (Pawar,
2014)
Flexibility in using
the human resources
available
Promotion of the
market analysis
Promoting the sale of
the business
Increasing the
efficiency of the
services used in the
production
Creating values for
developing real state
Identification,
Analysis, and
“The strategic aim of
the project is to keep
customers and clients
in the different
activities proposed in
the development of
the system”
(Rahmawati, R.
(2014).
The ethical standards
should be followed in
developing the
strategy for the
organization.

management of the
risks.
WBS:
MLR Brand
Activities Sub-activities
Deployment of the Planning phase Planning of the activities and sub-activities
Focusing on managing the work plan
“Initialization of risk management and
strategic development” (Hemphill, 2007)
Feasibility analysis and generation of report
Requirement specification phase Requirement specification analysis
Methodology used to collect data
Detailed requirement specification plan
Business requirement specification
Hardwar and software specification plan
Designing Deployment of the user friendly interface
Database design specification
“Identification of functional and non-
functional requirement of the project” (Allen,
2014)

Promotional strategies and campaign “Development of the Promotional strategies
and campaign” (Ali, 2011)
Marketing strategies Analysis of the market trends
Analysis of the competitor
Software testing program
Performance testing program
Deployment and Implementation phase Activities related to Implementation
Activities related to Installation
Activities related to Training and
development program
Documentation System information material
User information material

Gantt chart:
Budget Variation Report for Sign off:
Project Name :
Income Budget Actual %
variation
Project Sponsor $15000 $15000 0%
Total income
Expense Budget Actual %
variation

Promotional Strategies $ 2000 $ 2400 25%
Marketing policies $ 2500 $ 2900 6.66%
Human resource arrangement $2500 $ 2400 15%
Promotional Campaigns $ 5200 $ 4500 6%
Magazines and details $ 1300 $ 2400 53%
Subtotal $ 13500 14,600 8.1%
Total 14,600
Signed role Description for Sign off
Name Project Role Responsibilities Signature
Max Lionel CEO and board of
directors
He is responsible for
complete functioning of
the project and
business. He provides
the strategic direction to

the project by managing
risks. He is authorised
for performing financial
transaction associated
with the project
Riz Mehra Chief Financial officer He is responsible for
preparing financial
statements and budget
of the project. The
overall preparation of
the budget is the key
responsibility of Riz.
The preparation of the
financial statements and
financial projections
depends on viewing the
budget variation
reports.
Kim Sweeney Operations General
manager
Kim coordinated with
the human resource
manager for promoting
the coordination in the
activities. He performs
the activity of bringing
coordination in the
structural separation
between residential,
investment, and
commercial centre. He
is playing the role of
project sponsors which
can affect the
operational activity of

the organization.
Les Goodale Human Resource
Manager
He is responsible for
providing productive
employees to the
organization for
enhancing the
productivity of the
enterprise. The
coordination in the
project helps in
managing the
performance of the
project, induction, and
recruitment. The
implementation of the
WHS management
system helps in the
assessment of the risks,
management process,
consultation, report
development, and
continuous
improvement program.
Sam Lee Manager Residential
reality
He is responsible for
managing the
residential reality and
activities associated
with residential agents
Pat Misfud Manager Commercial
Reality
He is responsible for
managing all actions
performed in
commercial reality. He
is responsible for
managing the activities