MMCS320 - Managing Creativity: Streets Africa Project Proposal

This document presents a comprehensive project proposal for a live performance by hip-hop gospel artist Streets Africa at Melbourne University. It includes a project overview, detailing the necessary resources such as sound systems and personnel like sound engineers, event organizers, and security. The proposal outlines the project's description, covering venue preparations, promotional strategies including roadshows and social media marketing, and stakeholder involvement. A detailed budget is provided, outlining expenses for venue hire, sound system, security, promotion, and artist fees, alongside the expected income from ticket sales. The proposal also includes a biography of Streets Africa, highlighting his background and achievements. This project plan is designed to effectively manage and execute a successful music event.

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PROJECT MANAGEMENT
By [Student Name]
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Project Management
Project Overview
The project revolves around a performance by one of Australia’s very own hip hop
gospel artist by the name Streets Africa. The performance requires numerous things for it to be
rolled into action successfully without any possible and preventable hitches. Some of the most
significant requirements basically involve the sourcing and acquisition of an elaborate sound
system that will not disappoint by any form of cracking down on the fateful and material day.
This will, however, be under the able management of several sound engineers who will work
towards effectively and efficiently realizing the already set goals and objectives of the entire
project (Zhao Peng and Hou, et al, 2016, p.13700). Other possible stakeholders will include
event organizers, stage managers, décor team as well as the overall security whose jurisdiction
will be the entire venue which will be the Melbourne University entertainment hall. The highly
esteemed audience is also placed under the bracket of the stakeholders as the entire event cannot
see the dawn of light if all the tickets have not been sold within the Melbourne city as well as the
uttermost parts of the entire nation of Australia. There is an outline of the possible risks to expect
with the accompaniment of elaborate solutions (Akinol, Fisher Goncalo, et al, 2017, p.10300).
Project Description
As mentioned in the brief overview, the entire project has to do with a live performance
of numerous gospel acts hailing from the city of Melbourne and beyond. The main act is a gospel
hip-hop artiste with the name Streets Africa whose massive hits are garnering numerous views
on all possible social media sites in Australia and across the uttermost parts of the entire world.
His fame and popularity is a force to be reckoned with in the global entertainment industry and

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this can be further explained by his recent signing with the global music recording company that
is known as Sony Music. These milestone and tremendous achievements by this greatly talented
celebrity will serve the purpose of bringing to light an amazing and overwhelming turn out that
will greatly result to a numerous income in the name of all the tickets being sold in advance. This
will further result to a completely full hall which will effectively and efficiently enhance the
overall and general good of the project team as well as the highly esteemed audience (Anderson
Potočnik and Zhou, 2014, p.1300).
Elaborate preparations will be done with regard to the venue of the performance which is
the Melbourne University hall. As cited earlier on, numerous and adequate have to be
forthcoming with the sole purpose of making the entire event a success. Prior plans for booking
the huge and diverse venue must be forthcoming. This is because the hall is usually hired on
numerous occasions especially when the very many college students are on long holiday. This
elaborate booking will be accompanied by the actual set up of the entire venue a few days earlier,
before the exact and specific day of the performance. This will greatly involve the décor team
whose absolute mandate will be to enhance the aesthetic appearance of the entire hall. Elaborate
posters will be placed at specific locations within the entire facility for effective and efficient
communication with regard to offering directions to the exact venue of the event having in mind
the fact that this academic giant facility has numerous other buildings (Binyamin and Carmeli,
2017, p.35).
The project will also need thorough and elaborate promotion so as for the involved team
to get the word out in the streets within this highly esteemed city as well as the neighboring
regions for the projected and predicted income to be derived from it to be effectively and
efficiently achieved. Expansive and extreme roadshows will be forthcoming so as to

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appropriately communicate to the actual and targeted market. The hiring of numerous roadshow
trucks will be inevitable so as to serve the general purpose of comprehensively and conclusively
reaching out to the targeted audience within the numerous and diverse locations within the
massive and quite diverse Melbourne City. This will require an elaborate and explicit budget
allocation for this crucial and vital part of the project to be fully and completely realized within a
given period of time (Hansen and Friis 2015, p.34). Dancers will accompany the roadshow
trucks so as to purposely draw the required attention with the sole purpose of capturing the
targeted audience attention so as to try and achieve the projects already set goals and objectives
within the stipulated time. Well-seasoned emcees will also be highly involved in these diverse
and elaborate roadshows so as to effectively and appropriately convey the information about the
forthcoming and totally sold out event. Expansive use of the numerous social media platforms
will also be used as able sites of advertising. Brief and clear information will be posted on those
very many sites so as to deliver the message to an expansive population both from within the city
and the uttermost parts of the global world. These platforms are global and will, therefore, be the
most effective and efficient promotional strategy that will greatly and appropriately propel the
project to the extreme heights of the elaborate music industry (Kim Gong and Liu, 2015, p.200).
The elaborate stakeholders involved are numerous so as to serve the purpose of realizing
the project’s already set goals and objectives. Several project managers will be intensively
involved so as to make sure that the various departments actively and intensively involved in the
entire project perform their roles and duties well with the sole purpose of comprehensively
bringing to light the outlined milestones of the entire event. With regard to the security aspect of
the event, we will have a security manager hailing from a recognizable security firm within the
city to effectively and elaborately make sure that everybody involved in the event as well as the

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numerous tools actively used in the entire proceeding are safe and secure within the outlined and
stipulated period of time this highly esteemed performance will be rolling into action (Lipka
Waszczak and Winnicka-Wejs, 2017, p.299). The financial team that will be handling all the
monetary aspect revolving around the entire event will be headed by a financial manager who
will be overseeing all the elements that are highly involved in the entire financial aspect of the
forthcoming performance. Stage management will also need supervision as it is the most crucial
setting of the entire event. This will call upon the overall management team to hire the services
of a well-known stage manager so as to make sure that all the necessary arrangements and
amendments with regard to the actual stage presentation having been effectively and
comprehensively made for the smooth flow of the entire performance without any possible and
preventable flaws round about the actual performance (Liu Wang and Wayne, 2015, p.140).
The effectiveness and efficiency of the entire performance will require an enormous
amount of money. This will result in the highly involved project team sourcing funds from the
well abled and enabled organization known as the Australian Screen. Prior negotiations will be
forthcoming with the sole purpose of vividly and conclusively highlighting the actual estimated
expenses with regard to the possible and easily achievable income as far as the actual
performance is concerned. This elaborate and highly crucial sitting will involve the projects
financial manager as well as the potential funders overall financial head so to reach a common
agreement (Liu Gong and Huang, et al, 2017, p.1180).

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Detailed budget
The successful and effective of rolling out of this totally sold out event will require a
substantial financial back up as mentioned earlier on in the project description. This crucial and
extremely vital aspect of the entire project will be handled comprehensively by the financial
department (Yong and Park, 2017, p.16100). The estimated expenses revolving around the
overall performance from its initial planning to the possible eventuality will require quite an
expansive amount of money to be effectively and efficiently rolled into action. The elaborate and
actual combination of the project’s team as we laws the sole funders of the entire performance in
the name of Australian Screen will be greatly required towards the safer and utmost propelling of
the actual event’s already set goals and objectives. Hiring the actual site for the event for a whole
week will require five thousand dollars. The sound system will also be hired from one of the
most recognized sound engineers in time. This will cost 2500 dollars for the entire week. The
numerous security personnel involved in ensuring safety within the entire facility will be sourced
from a local company that charges 300 dollars per day resulting to 1200 in a period of seven days
(Park Lim and Yong, 2017, p.15600).
The promotional bit of the project will also require a substantial amount of money as it
will entail and incorporate numerous personnel in the name of dancers as well as the able emcees
for four days prior the totally sold out event (Yashkova Sineva Shkunova, et al, 2016, p.4655).
This will culminate in 1500 dollars for those several days that the promotional team will be
doing rounds in town advertising and perfectly promoting the actual event. All the other involved
individuals and teams in the names of managers, miscellaneous as well as the entire workforce
will require 5000 dollars for a smooth flow of all the potential activities. The estimate and
expected income with regard to the selling of all the printed out tickets placed at numerous malls

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and other strategic business entities within the Melbourne City, as well as the other towns within
close proximity, boils down to a cool 300,000 dollars. The full realization and manifestation of
this will require elaborate hard work accompanied by total commitment within the highly
involved individuals, teams as well as the potential funders. The events main act will pocket a
clean 50,000 dollars with the other equally good and upcoming performers taking home half of
that (Plsek and Director, 2016, p.1200).
Street Africa’s biography
This quite exemplary performer was born as Vincent Staples in Australia at the initial
stages of the year 1991 in the month of February to be exact. His academic prowess was
unmatched in facilitating his joining the prestigious Melbourne University for a bachelor’s
degree in medicine. His parents are both musicians with the mother being of the African decent
hailing from the most developed nation in Africa (Wang Tsai and Tsai, 2014, et al, p.80). The
father is an Australian who as affirmed and confirmed was very good in his academics but his
desire and passion for the military could not allow him to pursue his bachelor’s degree in
economics. He joined the Australian military as a cadet and is still serving as general in the navy.
Vince also joined the military as a cadet momentarily garnering the privilege of touring
numerous nations Afghanistan being one of them in the full service of his nation. It is alleged
that while he was serving his nation in Afghanistan, he developed his first song as he was
passing time in the barracks. The rap song was basically for his fellow comrades at war in full
service of their nation (Qu Janssen and Shi, 2015, p.15900).
The audio and video were actually recorded in the barracks with Vincent rocking full
military fatigues. It was leaked on youtube by one of his friends without his elaborate knowledge
and the video garnered a 50 million views in a weeks’ time. This prompted numerous music

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recording labels to aggressively pursue him with the sole intent and idea of signing him. He was
not having that as according to him, music was more of a ministry and not a business venture.
His father eventually convinced him to sign with the Sony music group for a clean 10 million
dollars and that is how his musical prowess and success was fully realized and achieved (Ramos
Peiró and Zijlstra, et al, 2019. P.200). Other than music, Staples is also an accomplished fine art
artist whose numerous established drawings are usually exhibited in numerous global galleries
across the utmost parts of the world. He is also actively involved in charity activities in the
expansive parts of Australia as well as the uttermost parts of the diverse world. This has earned
him global recognition with numerous charity awards under his belt. It is widely said and known
that half of his performance fees are usually donated to the homes that normally deal with the
less privileged and needy members of the diverse society (Reichert, 2017, p.170).
Eden Bethel’s biography
This highly reserved gospel hip-hopper was born in the month of June of the year 2000 as
Clare June. Her parents are both Australian with the father serving in the Australian Airforce.
She was actively involved in sports which earned her numerous scholarships that served the
purpose of propelling her to the University of her Choice which is Melbourne University to
pursue a bachelor’s degree in military science. In the course of her college days, she enlisted in
the military and was lucky to join her father in the Australian’s air force. She met her high school
boyfriend in the military who was doing music and that is how she was eventually introduced
into music. She recorded her first joint in the year 2017 while off duty which did not do that well
(Shalley and Gilson, 2017, p.610). She went on to produce numerous other hip hop songs with
fellow other soldiers who could rap as well. Her hit song ‘join the club’ was produced at the end
of the year 2017 and received quite a massive airplay that earned her a prestigious position in the

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hip-hop industry within the safe confines of the nation of Australia. An esteemed collaboration
of her and Streets Africa entitled, ‘He is all I need’ is currently trending the gospel charts within
Australia and the uttermost parts of the world with the highly talented duo earning a nomination
in the dove awards that are annually held in the nation of America. Other than music, June is still
into sports with her area of specialty being athletics where she is even representing the
Australian nation in the forthcoming marathon to be held in Sydney. She is also an accomplished
preacher who uses her music to reach out to numerous people across the world (Shao Nijstad and
Täuber, 2016, p.13800).
Estimated timeline
The entire event will encompass numerous activities with the sole purpose of enhancing
the realization of the set goals and objectives. Numerous meetings will be forthcoming with the
agenda of highlighting what needs to be done with the accompaniment of the elaborate
requirements needed in the overall performance. The various departments involved will be
meeting on numerous occasions presumably twice in a week so as to make sure that their areas
of jurisdiction are in the required order so as to guarantee a good performance within the already
stipulated period of time that the entire event will take place (Sigala and Chalkiti, 2015, p.45).

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