MMM200 - Global Media & Communication: Detailed Media Diary Report

This report presents a personal media diary documenting and analyzing the student's daily communication activities and media consumption. The diary tracks time spent on various media platforms, including television, Facebook, Instagram, internet surfing, video games, YouTube, and reading. The analysis identifies trends in media usage, such as the preference for electronic media over print and the high consumption of Facebook. It also explores the influence of time of day on media choices, noting higher television usage in the morning and increased internet usage in the evening. A comparison with industry research, gathered from the student's friends, reveals shared preferences for social media platforms like Facebook and YouTube. The report concludes by highlighting the significant role of Facebook in the student's and their peers' communication habits.

Running head: GLOBAL MEDIA
Global media
Name of the student
Name of the university
Author note

1GLOBAL MEDIA
Date: 4th July, 2018
Time: 9:30 P.M
Today’s topic is Global media
I have analyzed that in the current scenario, the uses of global media and
communication have become one of the important topics for discussion. With the increasing
rate of technological development, social media and information have become an important
part of human life. In order to maintain the record of communication activities, I am
maintaining this diary in which I am maintaining the types of media I have used and the time
duration. I have started writing the communication diary because this will help me to analyse
which type of communication media I mostly use. In the first page, I have mentioned about
the timetable and events that I have done on that day. As I am fond of technology, therefore,
this can be said that I am very much active in the social networking site. Television is another
important part of my daily life. I mostly prefer the news channels as it helps me to gather the
information about my surroundings. Hence, this can be said that I spend lots of time with the
television. It cannot be denied that I love to listen to music. Therefore, long time in a day I
also spend time with the music. It can be from YouTube or television. As I am a friendly type
of person, therefore it can be said that I spend huge time on Instagram and facebook also. I
believe both the electronic and print media is being used by me. In the below table I have
mentioned the time and media that I have used.
Time Communication media
7:30 to 10 am Television (music channel)
Facebook
10:30 to 12:30 pm Instagram
Reading books
1:00 to 2:00 pm Video game
2:30 to 3:30 pm Listen to music through Youtube
4:00 to 7:00 pm surf the internet
7:10 to 8:30 pm Facebook

2GLOBAL MEDIA
8:45 to 9:30 pm Instagram
Up to 10:30 Television (news channel)
Communication
media
Time duration per day ( in Hrs)
Television 03:30
Facebook 03:40
Instagram 03:15
Surf the
internet
03:00
Video game 01:00
YouTube 01:00
Reading
books
02:00
Television Face book Instagram Surf the
internet Video game YouTube Reading
books
0:00
0:28
0:57
1:26
1:55
2:24
2:52
3:21
3:50
4:19
Time duration per day ( in Hrs)
Figure: Time used in different communication media
(Source: created by author)
It cannot be denied that I mostly use electronic media compared to print media. It can
also be said that Facebook is being considered as the highly used communication media by
me. If time is being considered as an influential part in consumption meter, in this case, it can
be said that in the morning time, the use of television is high compared to Facebook. On the

3GLOBAL MEDIA
other hand, in the case of the evening, the rate of internet uses higher that television and other
media.
Communicatio
n media
communication channel Time duration (Hrs)
Television NEWS channels 01:00
Multi-channels 02:00
NEWS channels Multi channels
Television
0:00
0:14
0:28
0:43
0:57
1:12
1:26
1:40
1:55
2:09
Time duration
Figure: Time spend on different media channels
Source: created by author
Communicatio
n media
communication channel Time duration (In Hrs)
Internet Facebook 03:40
Instagram 03:15
Surfing Internet 03:00

4GLOBAL MEDIA
Facebook Instagram Surf Internet
Internet
0:00
0:28
0:57
1:26
1:55
2:24
2:52
3:21
3:50
Time duration (In Hrs)
Figure: Time spend on different Internet media
In order to analyse the industry research, I have asked my friends. In the below tables I have
shown the view of my respondents about the preference of communication media. Most of
my friends have said that they prefer social Media. When I asked my friends about their
preferences, they said that like me they also prefer Facebook. Most of my friends have not
opened their Instagram account yet. I believe, within few days they will open their Instagram
account. Popularity of YouTube among my friends is quite higher. They said they are fond of
YouTube. Like me most of my friends serf internet in their free times.

5GLOBAL MEDIA
I have identified that a large number of my friends have agreed that they prefer
facebook rather than other communication media. I can’t deny that in our generation
facebook has become an important communication medium. By comparing with the other
electronic media, Youtube and Instagram users are also higher. I have compared the ratio of
television users are low. On the other hand, it is also true that the rate of printing media uses
is being analysed, it will be identified that in the current situation near about half of the
population do not prefer the print media. Comparing these results with my analysis, I have
identified that in the case of Facebook uses, my friends have agreed with me, however in the
case of television, the result is little different.

6GLOBAL MEDIA
Reference list and bibliography
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culture, updated edition. McGraw-Hill Education.
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