MMM793 - Event Pitch: Managing Cultural Projects and Events, Deakin

This report provides an event pitch designed for a client, assuming the role of CEO of an event management company. The event focuses on launching a new smartwatch product targeting a younger audience. It outlines the client profile, event purpose, goals, and objectives, including SMART objectives for tracking progress. The report details the event design, schedule, finance, and sustainability plan, concluding that the organization successfully managed the product launch event through effective planning and tactics, enhancing brand image and market share. Desklib offers more solved assignments and study resources for students.

MANAGING CULTURAL
PROJECTS AND EVENTS

Table of content
 Introduction
 Task
 Conclusion
 References

INTRODUCTION
 Managing culture project event is associated with providing the details regarding standard
of set processes, norms, values and behavior exerted by an organization.
 In the current era, event sector is growing with rapid speed which is enabling
organizations to face higher competition.
 The current report is based on Venues 2 events which is one of successful company that
provides a comprehensive on line directory of venues across Australia.
 Present report will pay attention on creating line profile, event purpose, goals &
objectives, design, experience, event schedules, finances, etc.
 Sustainability plan for the client organization will be involved in the current case study.

CLIENT PROFILE
 Venue 2 Events is one of the successful organization in the event organising industry.
 The specific organization has on line directory of venues in across Australia so that any
kinds of event can be conducted in effectual manner.
 The types of event conducted by organization comprises conference, wedding, meeting,
exhibition and product launch to party.
 There are wide event supplier which helps it to fulfill the requirements like audio visuals
requirements, catering, furniture, theming, entertainers, team building so that all forms of
events can be conducted properly.

CONTINUE
 Target audience involves corporates, social people, startups, etc. are those audiences
which are basically focused by the firm.
 The target market of the company is generally get the good experience as their object of
smooth functioning and completion of event get successfully completed.
 Positive experience can be highlighted in terms of cost effectiveness, optimum utilization
of resources, cooperating with specified budget, unique theme, good taste, etc.
 The specify firm has good media network which as well allow it to perform more
effectual so that particular goal of spreading larger information becomes possible.

EVENT PURPOSE, GOAL AND
OBJECTIVES
 The specific frim is dealing with corporate which is current planning to launch smart
watch product that is targeting younger age group.
 Main purpose of the specific corporate organization is to spread the awareness among the
targeted audience.
 The specified event is product launching event that is highly essential for enterprise so
that information regarding its innovativeness and competitiveness can be shared with
stakeholders.
 To grab the opportunity to showcase company’s newest product to investors, customer
and influencers.
 This aids in having effectual capacity to target right target market by covering existing s
well potential clients.

CONTINUE
 The main goal for conducting the product launch event regarding the smart watch is to
demonstrate the product by inviting various social media influencers and other
participants of media.
 Product launch is conducted by the corporate to make smart watch available to the
customer and building sales momentum.
 It provides assistance in creating hype around people so that larger positive information
can be provided.
 It can be stated that key goal is to enhance market share and sales revenue of firm.

CONTINUE
Smart objectives help in tracking the progress of particular events so that success or failure
can be predicted. For smart watch launch event, the specific objectives which are as follows:
 Selling 100 smart watches within 2 months of launch so that hype can be created.
 Within 1 month of product launch, 20 outlets pick up press release, 500 hashtags and
tweets so that 2000 visits on website can be obtained.
 20% of increase in marketing efforts each month to obtained greater revenue by 10% as
compared to previous by the end of year.
 To increase buzz among the potential customer by 35% within 6 months so that larger
market share can be covered.

Event design and experience
 Vision-
 Concept of event-
 Event date-
 Time-
 Location
 What would audience or attendees do at product launch event-

Event schedule
Task Mode Task Name Duration Start Finish Predecessors
Auto Scheduled Conducting research- 5 days Thu 9/9/21 Wed 9/15/21
Auto Scheduled Aim setting- 2 days Thu 9/16/21 Fri 9/17/21 1
Auto Scheduled Designing event- 10 days Mon 9/20/21 Fri 10/1/21 2,1
Auto Scheduled Coordinate and day of planning- 2 days Mon 10/4/21 Tue 10/5/21 3
Auto Scheduled Venue selection 3 days Wed 10/6/21 Fri 10/8/21 4
Auto Scheduled Roles and responsibilities segregation- 2 days Mon 10/11/21 Tue 10/12/21 5
Auto Scheduled Evaluating event- 1 day Wed 10/13/21 Wed 10/13/21 5,6
Auto Scheduled Monitoring and controlling- 2 days Thu 10/14/21 Fri 10/15/21 7
Auto Scheduled Final changes- 2 days Mon 10/18/21 Tue 10/19/21 7,8
Auto Scheduled Ready to launch 1 day Wed 10/20/21 Wed 10/20/21 8,9

Conti
Activities Duration Responsible person
Conduct research 09/09/21 Event planner
Aim setting 01/09/21 Event planner
Responsibilities division 10/11/21 Venue2Even
•Run sheet-

EVENT FINANCE
Expenditures Amount $ Income Amount $
Programming 12000 Vendor fees 7500
Food and beverage 18000 Sponsorship 10000
Marketing and communications 22000 Programming revenue 5000
Staffing and volunteers 8000 Merchandising 3000
Transportation 12000 Tickets sales 15000
Labor cost 5000 Organization’s fund 50000
Signage and branding 7000
Speakers 6500
Total 90500 90500