MN4001QA Business & Enterprise: Leon Restaurant Analysis & Reflection

This report provides an analysis of Leon, a fast-food chain in the UK, focusing on innovation, entrepreneurship, and its business strategies. It covers the 4P's (Product, Price, Place, Promotion) of Leon, detailing its product offerings, pricing strategies, distribution channels, and promotional activities. The report also examines Leon's operation management, including finance, general operations, and quality control, highlighting how the restaurant maintains quality and efficiency. Recommendations for improvement, such as incorporating new technologies and CRM practices, are provided. Furthermore, the report includes a self-reflection on the learning gained from the module, emphasizing the development of skills like team working, decision-making, and leadership, and how these skills can be applied in future academic and professional endeavors. This assignment is available on Desklib, where students can find a variety of past papers and solved assignments.

PROJECT 3

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
4 P's analysis of brand..................................................................................................................3
Operation Management of Restaurant.........................................................................................4
CONCLUSION AND RECOMMENDATIONS............................................................................6
SELF REFLECTION.......................................................................................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
The innovation and entrepreneurship is basically defined as the various capabilities and
preparations done by individuals in the term of opening and running successful venture. As, with
the proper utilization of these factors helps in adding various values as well as advantage to their
business. The report shows details about Leon which falls under the category of fast food chain
based in United Kingdom. A popular fast food chain established in 2004 and having the vision of
'providing customers with tasty as well as healthy fast food' along with mission of making easier
for the people to 'live well, eat well and being kind towards the planet'. As, the main menu of
hotel is motivated with utilizing natural flavours and with Mediterranean preparations of food.
Not just that but in the six months of their opening hotel being awarded as the 'Best New
Restaurant in Great Britain'. Till 2015 company tend to have of 57 total restaurants across the
nation along with approximately of 200 employees working and earning of $98.52 million sales
per year. Brand also, provides their own product servings like naturally home-grown rainforest-
saving coffee at different departmental stores. Apart from that report also shows about the 4P's
for the business which aims to provide information regarding company. Analysis gives details
regarding the operation management done by the brand. Furthermore, analysis also shows about
the recommendations that organization may utilize to improve or for betterment. Lastly, analysis
give details about self reflection.
MAIN BODY
4 P's analysis of brand
The 4P's is also being termed as the marketing mix strategies utilized for successful
product offering to customer. These were basically used by companies to observe, analyses and
identify about key factors & what customer wants. This consists of:
Product: This is basically referred as the good or service that brand tends to offer to their
customers. As these require to fulfil the needs and wants of customers along with improving
effectiveness. The 'Leon restaurant' tend to provide their customers with a large variety of
products which most likely to helps in improving as well as growing sales. The brand being able
to clearly identify its market segments with the help of dividing its food offerings into special
type of menu (Belousova, Groen and Ouendag, 2020). Under this menu brand focus on people of
different ages and positions so that they may able to attract them. Apart from that restaurant also

provides various kind of special and exclusive food items according to festive seasons like
special cookies and bread snacks in Christmas.
Price: Referred as the price or amount of money that consumers is able to pay for the
product. Marketers must link the price to products real and generally acceptable value so that
they may able to get more customers. Brand most likely to offer varied prices basically with the
help of careful analysis of market prices. With the proper assistance of that market research
'Leon' being able to learn about the customers (Hanssens and et.al., 2018). As about how much is
consumer might pay for a particular food item. This also aid restaurant in easily and effectively
design their food pricing policy and range it accordingly so that most of the people being able to
purchase from them.
Place: Generally being described as the area that an enterprise try to determine like
where they should sell their products as well as how they deliver that to the market. The brand
adopts the proper utilization of place and ensuring that, they may able to reach their customers.
So 'Leon' focus on introducing themselves and opening their hotels in the most running areas.
With that helps organization in increasing their customer base, in addition also assist in
expanding their reach so that they may able to serve good food to their clients. Apart from that
restaurant also tend to choose such area from where they may able to easily deliver their food.
Promotions: The last stage of marketing mix which shows about advertising, public
relations and promotional strategies. Main goal or aim of promoting is to delivering and
revealing towards customers about brand's products. With the usage of promotion is usually for
adopting such strategies which tend to improve the sales of hotel along with various service
awareness being used (Jindal and et.al., 2020). As, 'Leon' adopt different methods of promotions
like various advertisements, campaigns and many others, this may leads to improve their sales on
a large level. In addition, it also helps organization in making and maintaining good customer
relations which also assist in mouth-to-mouth marketing and promotion of hotel with their
product.
Operation Management of Restaurant
It is basically defined as the process through which an organization may able to control
the production and other functions in the most effective and efficient way. With the proper
utilization of this management help companies in balancing the major functioning along with
lowering down costs and increase their revenue earning. The restaurant seeks their mission of

providing customers with quality good food as their main operation in the organization. As, with
the ever-changing new trends in-coming may tend to affect the working of the firm (Ma and
et.al., 2020). By the help of properly utilizing these new and upcoming trend's hotel may able to
have and acquire effective workflow along with efficiency and operations. With the proper and
effective management of operations restaurant being able to improve their:
Finance: By properly and effectively utilization of different trends 'Leon' might able to
improve and efficiently work their finance. As, restaurant tend to properly focus on their all the
57 chain restaurants as well as adapting various strategies. This most likely to help hotel in easily
and effectively managing their finances. Hotel being able to introduce with menu which is
budget friendly as well as also aids in meeting production goals. Apart from that provide
assistance in hotel to expand itself on large level. Along with that restaurant also maybe able to
easily regulate and operate on their regular functioning and wastages which helps in reducing
their costs on foods.
General Operations: This operation function deals with 'Leon' to effectively plan,
organize, direct and control over various activities. As being the majorly primary function of
operation management & effectively aid restaurant in converting various raw material and
workers efforts into meaningful goods and services. The operations of hotel tend to greatly
influence in brand to meet as well as fulfil their vision. Brand utilize and maintain their working
environment and their workflow so that aids in easily and effectively synchronize their regular
operations with other functions (Vilcu, Verzea and Herghiligiu, 2018). Not just that but
restaurant also able to manage their planning regarding what to use while making any dish which
customers like and about its price. This may lead towards in increasing their sales revenue by
growing their market capturing.
Quality Control: Another operation management function of industry is with effectively
and efficiently controlling over their quality of food and beverages that they provide to their
customers. As management staff should require to, focus on producing the best standardized
food possible for their customers to eat. The management team ensures about the quality control
process being used so that they may able to identify any defective items. Brand always puts a
keen eye on this part of their operation management and always become successful with
delivering out the best dishes to consumers. Apart from that restaurant also being able to deliver

out some unique and healthy options for their customers which help 'Leon' in gaining more
success as well as utilizing their operation management effectiveness on a large and big scale.
CONCLUSION AND RECOMMENDATIONS
From the above report it has been concluded that both innovation and entrepreneurship
plays a vital role in improving the working efficiency and effectiveness. With the immediate and
proper utilization of terms company may able to increase their sales, generate more of revenues
and gaining competitive advantage over other firms. The report gives details regarding about
4P's and operation management. Furthermore, shows about recommendations and self
reflections.
 The 'Leon' try to introduce more of new technologies and different input methods which
may assist in restaurant to even grow more and capture market (Correia and et.al., 2018).
With the help of new techniques and technologies brand can expand itself as well as
attract new and more customers leading towards more sales revenue.
 Industry can try to introduce and incorporate different CRM practices which also can
assist in improving their sustainability and also provide assistance in achieving their
mission with more efficiency.
 Brand can also try to utilize and change their food preparations with the help of fully
grown and organic vegetables. This can aid firm in attracting more of customers who
tend to consume only home-grown and organic foods.
 Another recommendations towards 'Leon' that they can use various other factors of
branding well promoting on a global level as they tend to also expand in new markets.
This, will result in improving their sales and revenue earning with attracting and gaining
attention of new customers.
SELF REFLECTION
From the above module I am able to know and learn about various knowledge regarding
entrepreneurship which tends to assist me in learning more about different businesses. As, being
an important aspect in the working helps me in expanding as well as acquiring new knowledge
so that I can improve in the future. Apart from that also being able to learn about operation
management and how does it work (Anderson and Fox, 2019). With the help of properly
utilization of this function can get skills and knowledge regarding managing several activities
under the production function of goods and services. I am also become capable of learning about

how to effectively know about resources like human resources, technology and equipment which
I can use whenever I will start to work in an industry. In addition, also being able to learn and
acquire new skills like team working, which will aid me in improving my academic as well as
professional career.
With this skill I have become capable of easily working with other people of my team
and not just that but I have also grab decision-making skill. As, this most likely to assist me in
my overall life along with professional and academic career enhancement. In the near future I
may require to take some decisions while working in an organization. With the aid of this skill
being able to overcome any problem or challenge that might come in the near future (Meglio and
Di Paola, 2021). From the module I have also got to know about the 4P's of marketing. Learning
about these marketing mix concept help me in improving and increasing my knowledge
regarding about how brand uses this function for improving their overall working conditions.
Also, about how precisely organizations most likely to adapt and include them. With that
enterprise uses which kind of product for different customers, how to set prices, what place to
choose for better results and which kind of promotion strategies to incorporate.
Along with that I also develop different skills like management and leadership one, which
most likely to aid me in doing effective business functions with ensuring operational efficiency.
Both the skills provide and make me capable enough so that I can perform different tasks as well
as being effective enough to resolve any problem which can arise. Apart from that with the
proper usage of skills I can also effectively manage the workforce resources and operations. By
acquiring such skills tends to improve my working under academic sessions and in future while
working in an organization. As by doing this module most likely to provide me with being
capable enough to learn more and also gain knowledge. These will help me in my near future as
while working in an industry I ll try to remember and utilize the things I have got for my
betterment. With the help of them I am also become more confident and also being able to
enhance some other skills which I already have in me like communication, time management and
many more.

REFERENCES
Books and Journals
Anderson, E. T. and Fox, E. J., 2019. How price promotions work: A review of practice and
theory. Handbook of the Economics of Marketing. 1. pp.497-552.
Belousova, O. A., Groen, A. J. and Ouendag, A. M., 2020. Opportunities and barriers for
innovation and entrepreneurship in orphan drug development. Technological
Forecasting and Social Change. 161. p.120333.
Correia, R. M. and et.al.., 2018. Portable near infrared spectroscopy applied to quality control of
Brazilian coffee. Talanta. 176. pp.59-68.
Hanssens, D. M. and et.al., 2018. Consumer attitude metrics for guiding marketing mix
decisions. In LONG-TERM IMPACT OF MARKETING: A Compendium (pp. 557-600).
Jindal, P. and et.al., 2020. Marketing-mix response across retail formats: the role of shopping trip
types. Journal of Marketing. 84(2). pp.114-132.
Ma, S. and et.al., 2020, December. Research on Operation Management and Planning Evaluation
Methods of Power Infrastructure Resources. In Proceedings of the 3rd International
Conference on Information Technologies and Electrical Engineering (pp. 416-419).
Meglio, O. and Di Paola, N., 2021. Innovation and entrepreneurship for well-being and
sustainability. Sustainability. 13(16). p.9154.
Vilcu, A., Verzea, I. and Herghiligiu, I. V., 2018. New method to optimize the production
functions in the system of safety in operation management. Procedia-Social and
Behavioral Sciences. 238. pp.424-431.