MN4057QA - E-commerce & Digital Business Management: Amazon Case Study

This report provides a detailed analysis of Amazon's e-commerce operations, focusing on key components such as e-business models, CRM, and cybersecurity measures. It identifies various e-commerce models like B2B and B2C, and examines how Amazon utilizes CRM to enhance customer relations and overall productivity. Furthermore, the report explores the cybersecurity measures implemented by Amazon, including strong passwords and firewalls, to protect against data breaches and comply with e-business ethics. The report concludes with recommendations for further improvement in data protection measures, emphasizing the importance of continuous adaptation to emerging cyber threats. This analysis provides valuable insights into the strategies employed by a leading e-commerce business and offers recommendations for maintaining a secure and efficient online presence.

Assessment 1
Individual Digital Report
DIGITAL BUSINESS MANAGEMENT AND EMERGING
TECHNOLOGIES

TASK 5
Company’s e-CRM and social network channels linked with the
website and recommendations for further improvement with clear
justification
CRM is basically a tool or technique which is used by
organization for maintaining proper coordination and communication
with all customer segments effectively (Kostalova and Tetrevova, 2018).
Due to the effective use of CRM Amazon easily enhancing their
productivity and performance effectively in various ways which includes
developing strong positive relations with consumers and so on.
For keeping strong positive relations with customers
effectively, it is necessary for Amazon that they must identify real needs
of users quickly and then according to that deliver best quality product to
them.

TASK 6
Cyber security measures the company website has in place to comply with e-business ethics and
recommendations
The various types of cyber security measures that are implemented by Amazon to protect them from external thefts
and loss of data are as follows:
 Using strong passwords – It is one type of security which is applied by organization according to their
requirements with help of engineer specialists. In this technique individual set their special password by using
various alphabets and numbers (Zaman, Nawaz and Nadeem, 2020.)
 Put up a firewall – It is also a one type of security which is used by organization for securing their and
customers confidential and personal data. This type of method act as a barrier to prevent the spread of cyber
threats such as viruses and malware.
It can be recommended that Amazon can put up a firewall technique for the organization to secure their data and
providing quick service to customers in long time. This will lower down the chances of threats of customer data loss
and will safeguard the organization from cyber security risks.

Conclusion
The following report identifies the key components of e-commerce and highlights the importance of each by the
emerging e-commerce businesses. The report considers the example of Amazon and highlights all the important
implementations by the business in terms of its e-commerce operations. Furthermore, the study shows the data
protection enforcements adopted by Amazon. The report also provides recommendations to Amazon in terms of its
data protection measures.

REFERENCES
Books and Journals
Kostalova, J. and Tetrevova, L., 2018. Proposal of project management methods and tools oriented maturity
model. Gestão e Projetos: GeP, 9(1), pp.1-23.
Zaman, U., Nawaz, S. and Nadeem, R.D., 2020. Navigating Innovation Success through Projects. Role of CEO
Transformational Leadership, Project Management Best Practices, and Project Management Technology
Quotient. Journal of Open Innovation: Technology, Market, and Complexity, 6(4), p.168.