MN4057QA Digital Business Management and Emerging Technologies Report

This report provides an analysis of Amazon's digital business strategies, focusing on e-CRM, social network integration, and cyber security measures. It examines how Amazon utilizes CRM tools to maintain customer relationships and improve business performance, emphasizing the identification of customer needs and the delivery of quality products. The report also details the cyber security protocols implemented by Amazon, including the use of strong passwords and firewalls, to protect against data breaches and comply with e-business ethics. Recommendations are provided for further improvement in both e-CRM practices and cyber security measures. The report concludes by highlighting Amazon's commitment to safeguarding customer information and adhering to ethical standards in e-commerce.

Project Management

Contents
TASK 5...........................................................................................................................................3
Company’s e-CRM and social network channels linked with the website and
recommendations for further improvement with clear justification............................................3
TASK 6............................................................................................................................................3
Cyber security measures the company website has in place to comply with e-business ethics
and recommendations..................................................................................................................3
REFERENCES................................................................................................................................5

TASK 5
Company’s e-CRM and social network channels linked with the website and recommendations
for further improvement with clear justification
CRM is basically a tool or technique which is used by organization for maintaining
proper coordination and communication with all customer segments effectively. Due to the
effective use of CRM Amazon easily enhances their productivity and performance effectively in
various ways which includes developing strong positive relations with consumers and so on.
For keeping strong positive relations with customers effectively it is necessary for
Amazon that they must identify real needs of users quickly and then according to that deliver
best quality product to them.
TASK 6
Cyber security measures the company website has in place to comply with e-business ethics and
recommendations
The various types of cyber security measures that are implemented by Amazon to protect
them from external thefts and loss of data are as follows:
 Using strong passwords – It is one type of security which is applied by organization
according to their requirements with help of engineer specialists. In this technique
individual set their special password by using various alphabets and numbers.
 Put up a firewall – It is also a one type of security which is used by organization for
securing their and customers confidential and personal data. This type of method acts as a
barrier to prevent the spread of cyber threats such as viruses and malware.
It can be recommended that Amazon can put up a firewall technique for the organization to
secure their data and providing quick service to customers in long time. Out of these put up a
firewall technique is suggested to organization for securing their data and providing quick
service to customers in long time. Amazon complies will all the e-business ethics for
safeguarding its customers from the loss of their information to unauthentic users. Moreover, the
company uses various cyber security protocols such as firewalls, multi password protection,
payment safety etc. that makes it an ethical organization. Amazon takes all measures to protect

and safeguard customer information from cyber thefts as well as it has created strong firewalls to
safeguard company’s information from going into the hands of unauthentic users.

REFERENCES
Books and Journals
Kostalova, J. and Tetrevova, L., 2018. Proposal of project management methods and tools
oriented maturity model. Gestão e Projetos: GeP, 9(1), pp.1-23.
Zaman, U., Nawaz, S. and Nadeem, R.D., 2020. Navigating Innovation Success through
Projects. Role of CEO Transformational Leadership, Project Management Best Practices,
and Project Management Technology Quotient. Journal of Open Innovation: Technology,
Market, and Complexity, 6(4), p.16.