Analyzing the Impact of MNCs on the Indian Business Landscape

This report examines the impact of multinational companies (MNCs), specifically focusing on Marks & Spencer, on the business environment of India. The research explores the current trends in globalization within the context of MNCs, assessing their influence on local businesses and the challenges they face in the Indian market. The report outlines a project management plan, including cost, quality, communication, scope, time, resources, and risk management. The methodology employed encompasses both qualitative and quantitative research methods, utilizing descriptive research design and a positivism philosophy. Data collection involved primary and secondary sources, with a focus on surveys and questionnaires. The data analysis includes both quantitative methods, using SPSS and spreadsheets, and qualitative methods, using thematic analysis. The report concludes with recommendations for MNCs to enhance their market share and customer base in the global market, and the importance of ethical considerations throughout the research process. The report, contributed by a student on Desklib, provides a comprehensive analysis of the impact of globalization and MNCs on the Indian business environment.

MANAGING
SUCCESSFUL BUSINESS
PROJECT

Table of Contents
TOPIC:.............................................................................................................................................3
INTRODUCTION...........................................................................................................................3
Research Background.............................................................................................................3
Aim and Objectives................................................................................................................3
Research Question..................................................................................................................4
Rationale.................................................................................................................................4
PROJECT MANAGEMENT PLAN ..............................................................................................4
RESEARCH METHODOLOGY.....................................................................................................9
DATA ANALYSIS .......................................................................................................................11
RECOMMENDATION.................................................................................................................18
REFLECTION ..............................................................................................................................19
CONCLUSION .............................................................................................................................20
REFERENCES..............................................................................................................................21
APPENDIX....................................................................................................................................23
Templates for Evidence Collection................................................................................................27

TOPIC:
“How do multinational companies impact the business environment of the host destination e.g. a
country, region, city?”
INTRODUCTION
Research Background
Globalisation is an activity through which business organisations are able to expand their
business in international market. This is an increasing issue in Business Environment as many
companies are entering in to international market. Further, Multinational Companies are business
firm which are operating their business in many countries. In this research project research
researches has chosen “Marks & Spencer”. It is a UK based multinational retailer which offer
fashion frenzy products such as Clothes and Accessories. This company is chosen with the
purpose of its business expansion in Indian Market by analysing various issues, challenges and
impact of globalisation.
Aim and Objectives
Aim:
“To identify impact of multinational (Marks & Spencer) company on Business
Environment of Host Country (India) in retail industry. A Study on Marks & Spencer”
Objective:
 To identify the current trends in globalisation in the context of multinational company.
 To determine the impact of Multinational companies on the local business operating with
in the host country.
 To articulate the challenges faced by Multinational Companies in operating their business
in international market.
 To provide recommendation to Multinational Company to enhance their market share and
customer base in the global market.

Research Question
 What are the current trends in globalisation in the context of multinational company?
 What is the impact of Multinational companies on the local business operating with in the
host country?
 What are the challenges faced by Multinational Companies in operating their business in
international market?
 What are the recommendations for enhancement of market share & customer base
Rationale
This research is conducted with the purpose of identifying impact of globalisation on
companies operating their business in many countries across the globe. This research benefits
researches in analysing various issues that affects business of Multinational Companies(MNC's).
That further helps MNC in their business expansion and diversification in global market.
Analysis of recent challenges and issues also helps international companies in their decision
making related to acquisition and establishment of new stores in new countries. Further, this
research also helps Multinational Companies in adapting different changes in factors of business
environment. This research is also beneficial in academics for the purpose of Research
Methodology(Descriptive Research Design: Definition, Examples & Types. 2019).
PROJECT MANAGEMENT PLAN
Project Management is Plan is a written structured document which describes ways in
which research project is implemented, monitored and controlled. This plan helps in conducting
research in an effective and efficient way(Yismalet and Alemu, 2018).
Cost- Cost is an essential element without this a research is not conducted. Fund is
required in the process of data collection and analysis. Various resources are used in research and
for the use of those resources researchers are required to pay money. Researcher prepare a
detailed budget of expenses before conducting the research. In this research project researcher
allocate cost for different resources. This plan helps researcher in carrying out research with a
minimum cost. In this research project researcher estimate a cost of £2500.
Quality- Quality Management plan benefits researcher in collecting accurate and reliable
information. In this research project all the collected data are accurate, reliable and feasible.

Further, researcher check accuracy and reliability of data on a timely basis to manage quality of
information.
Communication- In this project communication play a vital role because for primary data
collection researcher needs to communicate with respondents. Further, communication is also
required for each stage with the purpose of knowing views and ideas of experienced individuals.
Thus, communication plan is also managed in this research report(Xu, Ye and Chan, 2018).
Scope- This research report has a wide scope as data collected in this process helps in
gaining academics and organisation. This research is very important for multinational companies
as with this companies are able to expand their business operation in more countries and students
are also able to gather knowledge about impact of international business.
Time- A time management plan helps researcher in determining time duration in which
research get completed. Time plan also helps in managing activities in a structured way and with
that researcher divide time for each activity involved in research project. 4 months time is
planned in this research project.
Resources- A resource plan includes variety of resources which helps in completing
research on a particular task. These resources include Human Resources, Financial Resources,
Capital and assets such as Laptop and Software's. In this research project financial resources are
used for the payment of expenses, Human Resources are used for data collection and other assets
& software's are used fro analysis of data(Visser, van der Merwe and Gerber, 2016).
Risk- Risk Management Plan is developed with an objective of mitigating various type of
risk involved during this research. Risk related to loss of collected data and misrepresentation of
data is managed in this research report with the help of this plan.
Work breakdown structure and Gantt chart

Network diagram

Gantt chart
task
Mode Task Name Duration Start Finish Predecessors
Auto
Scheduled Project initiation 2 days? Mon 09-09-
19 Tue 10-09-19
Auto
Scheduled aims and objectives 1 day? Mon 09-09-
19
Mon 09-09-
19
Auto
Scheduled project management plan 1 day? Tue 10-09-19 Tue 10-09-19 2
Auto
Scheduled Project planning 2 days? Wed 11-09-
19 Thu 12-09-19
Auto
Scheduled research methodology 1 day? Wed 11-09-
19
Wed 11-09-
19 2,3
Auto
Scheduled data collection 1 day? Thu 12-09-19 Thu 12-09-19 5
Auto
Scheduled Project execution 3 days? Fri 13-09-19 Tue 17-09-19
Auto
Scheduled preparation of themes 1 day? Fri 13-09-19 Fri 13-09-19 5,6
Auto
Scheduled data analysis 1 day? Mon 16-09-
19
Mon 16-09-
19 8
Auto
Scheduled data interpretation 1 day? Tue 17-09-19 Tue 17-09-19 9
Auto
Scheduled Project closure 1 day? Tue 17-09-19 Tue 17-09-19
Auto recommendation 1 day? Tue 17-09-19 Tue 17-09-19 5,9

Scheduled
Auto
Scheduled conclusion 1 day? Tue 17-09-19 Tue 17-09-19 6,8,9

RESEARCH METHODOLOGY
Research Methodology is structured process through which a researcher can conduct a
research and abstract important information related to a particular topic in an effective and
efficient manner. Various stages of research methodology used in this research project are
discussed below-
Research Methods- Research Methods are used in research project to analyse and gather
data & information related to a task. Two types of research methods are used for data collection
such as Quantitative Method and Qualitative Method. In Qualitative Research Method numerical
data are collected in the for of statistics. This method helps in identifying different variable such
as behaviour, opinion and attitude. Whereas Qualitative Research Method is applied to collect
non-numeric data which helps in developing ideas and hypothesis(Kumar, 2019).
In this research project both Qualitative & Quantitative Research methods are applied by
researcher to collect information related to impact of globalisation on multinational companies.
Research Approach- Research Approach is an activity which helps in developing
assumptions in the process of data collection & interpretation. Research Approaches are of three
types Inductive Approach, Deductive Approach and Abductive Approach. Deductive Approach
helps researcher in formulating hypothesis. Whereas in Inductive Approach formulate Aims &
Objective and Abductive Approach benefit researcher in completing incomplete Research and
Puzzles.

In this research project Inductive Approach is used in which researcher form Aims &
Objectives to resolve various issues of globalisation.
Research Design- There are two types of research design under research methodology.
Descriptive Research Design is a method which describes characteristics of a particular topic.
Whereas Experimental Research Design is applied with the purpose experimenting cause and
affects of different issues emerging in a particular task.
This research includes Descriptive Research Design to know characteristics & factors of
globalisation.
Research Philosophy- Research Philosophy describes beliefs and attitude through which
information on a particular topic is collected. Positivism and Interpretivism are two methods of
research philosophy. According to the Positivism Philosophy collected data are factual and
quantifiable. On the other hand, Interpretivism Philosophy includes general information which
helps researcher in generating ideas(Hirst, Thompson and Bromley, 2015).
Positivism Philosophy is used in this research project which helps in gathering factual
knowledge about globalisation.
Research Sampling- Sampling is a process in which a sample size is collected from large
number of population to collect the data. Probabilistic & Non- Probabilistic Sampling methods
are used under Research Methodology. In probabilistic sampling a random sample is selected
while in non-probabilistic sampling sample size is selected on the basis of judgements of
researcher.
While conducting this research probabilistic sampling is collected by researcher in which
is a sample is selected of 20 managers of Marks & Spencer.
Data Collection- Data collection is a process of gathering information related to research
topic. Data can be collected through two sources such as Primary & Secondary. In Primary
Method data are collected at the first whereas in secondary method data are collected fro the past
data or already collected data.
Primary Data Collection Method is implemented in this research project according to
which data related to glocalisation are collected by conducting survey and Questionnaire.

Data Analysis- Data analysis is an activity through which gathered information are
analysed and interpreted. Qualitative & Quantitative are two methods of data analysis. In
Qualitative method analysis is done on non-numerical data whereas ion Quantitative numeric
data are analysed & evaluated(Flick, 2015).
Both the methods are used in this research Qualitative is done by using thematic analysis
in which research analyse data with the help of tables and graphs. On the other, SPSS and
Spreadsheets are used in analysis under Quantitative data analysis.
Ethical Consideration- This research is conducted by following all the necessary
guidelines. All the information collected by considering ethics and emotions of participants.
Further, data is gathered by taking consent of participants no participant is forced to give any
information. All the collected information is adequate and transparent. Assurance is given to
respondents related to privacy protection before collecting the data.
DATA ANALYSIS
Data analysis is a process of analysing and interpreting collected data with the help of
quantitative and qualitative method. The below analysed data are analysed through quantitative
methods with the helps of SPSS and Spreadsheet(Fletcher, 2017).
Statistics

1. Are you
aware
about
number of
multinationa
l companies
operating in
India?
2. What is
the impact
of
globalisatio
n on your
company?
3. How
multinationa
l company
impacts
Local
Business?
4. What is
the impact
of
Multinationa
l Company
on the
business
Environmen
t of India?
5. What are
the
advantages
of
Multinationa
l
Companies
according to
you?
6.
According
to you what
are the
challenges
faced by
Local
Businesses
operating in
India with
the
emergence
of
globalisatio
n?
7. What do
you
recommend
for removing
negative
impact of
globalisation
on business
environment
of India?
N
Valid 20 20 20 48 48 20 20
Missin
g 28 28 28 0 0 28 28
Mean 1.60 1.50 2.25 2.40 1.70
Median 1.00 1.00 2.00 2.50 1.50
Mode 1 1 2 1a 1
Std. Deviation .821 .827 1.020 1.142 .801
Variance .674 .684 1.039 1.305 .642
Range 2 2 3 3 2
Percentil
es
25 1.00 1.00 1.25 1.00 1.00
50 1.00 1.00 2.00 2.50 1.50
75 2.00 2.00 3.00 3.00 2.00
a. Multiple modes exist. The smallest value is shown
1. Are you aware about number of multinational companies operating in India?
Frequency Percent Valid Percent Cumulative Percent
Valid
1 12 25.0 60.0 60.0
2 4 8.3 20.0 80.0
3 4 8.3 20.0 100.0
Total 20 41.7 100.0
Missing System 28 58.3
Total 48 100.0

From the above table and graph it is evaluated that maximum number of managers are
aware about multinational companies operating their business in india,
2. What is the impact of globalisation on your company?
Frequency Percent Valid Percent Cumulative Percent
Valid
1 14 29.2 70.0 70.0
2 2 4.2 10.0 80.0
3 4 8.3 20.0 100.0
Total 20 41.7 100.0
Missing System 28 58.3
Total 48 100.0

By analysing above data it is interpreted that more manager thinks that there is positive impact of
globalisation on Marks & Spencer.
3. How multinational company impacts Local Business?
Frequency Percent Valid Percent Cumulative Percent
Valid
1 5 10.4 25.0 25.0
2 8 16.7 40.0 65.0
3 4 8.3 20.0 85.0
4 3 6.3 15.0 100.0
Total 20 41.7 100.0
Missing System 28 58.3
Total 48 100.0

From above table and graph it is evaluated that more managers of company thinks that
advanced technology has highest impact on local business.
4. What is the impact of Multinational Company on the business Environment of
India?
Frequency Percent Valid Percent Cumulative Percent
Valid
28 58.3 58.3 58.3
1 6 12.5 12.5 70.8
2 9 18.8 18.8 89.6
3 3 6.3 6.3 95.8
4 2 4.2 4.2 100.0
Total 48 100.0 100.0

Form the above analysed data it is evaluated that more managers thinks with emergence
of multinational company market share and competitiveness is increased.
5. What are the advantages of Multinational Companies according to you?
Frequency Percent Valid Percent Cumulative
Percent
Valid
28 58.3 58.3 58.3
1 8 16.7 16.7 75.0
2 4 8.3 8.3 83.3
3 2 4.2 4.2 87.5
4 6 12.5 12.5 100.0
Total 48 100.0 100.0

As per above analysis it interpreted that many mangers thinks adaption and innovation is an
advantage of multinational companies.
6. According to you what are the challenges faced by Local Businesses
operating in India with the emergence of globalisation?
Frequency Percent Valid Percent Cumulative
Percent
Valid
1 6 12.5 30.0 30.0
2 4 8.3 20.0 50.0
3 6 12.5 30.0 80.0
4 4 8.3 20.0 100.0
Total 20 41.7 100.0
Missing System 28 58.3
Total 48 100.0

Above table & graph shows that maximum managers of Marks & Spencer thinks that income
inequality is the biggest challenge faced by multinational companies.
7. What do you recommend for removing negative impact of globalisation on
business environment of India?
Frequency Percent Valid Percent Cumulative
Percent
Valid
1 10 20.8 50.0 50.0
2 6 12.5 30.0 80.0
3 4 8.3 20.0 100.0
Total 20 41.7 100.0
Missing System 28 58.3
Total 48 100.0

From the above information it is interpreted that adaption of innovation and technology is
the best way to remove negative impact of globalisation.
RECOMMENDATION
It is recommended to Marks & Spencer to use advanced technology in its business
operation which helps company in increasing its productivity and performance which in turn
enhances profits & market share of MNC's. It is also suggested to company to adapt innovations
and use technology in offering its product & services with which customers gets attracted as they
are able to purchase products through online website with the emergence of technology. Use of
advance technology also helps firm in its business expansion in host country. This also provides
sustainable economic development as increase in productivity also enhances income level,
employment and purchasing power of citizens of India.

Further, it is also recommended to company to produce products which are
environmental friendly which in turn benefits organisations by enhancing customer base and
market share in host country.
It is also recommended to company to use all its resources so that companies expenses
gets reduced which in turn enhances profitability of business firm. Effective utilisation of
resources also enhances product quantity and quality with which multinational company can
offer their products in more countries across the globe. It is also suggested to company to
improve its supply chain so that it can offer its products & services in all the cities of host
country which further helps business in enhancing its brand image in international market.
Further, it also suggested to business firm to organise effective training programme for
its employees so that which leads to an improvement in companies performance and production
process that further helps in improving market share & customer base of business firms.
It is also suggested to company to improve its marketing strategy by making innovation
and adapting technology because individuals are highly attracted to social media. Thus, it is
recommended to company to promote its products and services through social media so that
customers can get attracted. This in turn helps in enhancing customer base of company in host
country and it also maximises market share in global market(Caligiuri and Paul, 2017).
REFLECTION
While conducting research on this topic I learned so many things. I gain knowledge about
globalisation and its impact on business environment. Further, I learned about negative and
positive impact of globalisation and challenges faced by multinational companies with the
emergence of globalisation. It is an awesome experience as this research helps me in knowing
different things. My knowledge is increased due to this research project now I am able to prepare
table, graphs and diagrams by using SPSS and Spread sheet. I gained experience about collection
of data and information.
Further, this research report also benefits me as with this I learned new & different
methods of data analysis and sampling. While conducting this research I become friend with
many individuals and they share their experience with me with these may knowledge is enhanced
. With this research project I learned so many new things about business and which also helps
in my own business development. I feel proud after conducting this research because it enhances
my experience and knowledge.

CONCLUSION
The above research report outlines meaning of globalisation and impact of multinational
company on global business environment. Further, this report concluded aims & objectives of
this research project. Furthermore, this research project summarises research questions and
reasons for choosing impact of globalisation on business environment. Moreover, above report
highlights project management plan. Further, this research project concludes research
methodology which includes research approaches, philosophies and methods of data collection
and analysis. After that above project outlined Data Analysis in which questionnaire is made

REFERENCES
Books and Journals
Caligiuri, P. and Paul, K.B., 2017. Selection in multinational organizations. In Handbook of
employee selection (pp. 797-811). Routledge.
Fletcher, A.J., 2017. Applying critical realism in qualitative research: methodology meets
method. International Journal of Social Research Methodology.20(2). pp.181-194.
Flick, U., 2015. Introducing research methodology: A beginner's guide to doing a research
project. Sage.
Hirst, P., Thompson, G. and Bromley, S., 2015. Globalization in question. John Wiley & Sons.
Kumar, R., 2019. Research methodology: A step-by-step guide for beginners. Sage Publications
Limited.
Visser, D., van der Merwe, A. and Gerber, A., 2016, May. A comparison of project management
in system and research projects. In 2016 IST-Africa Week Conference (pp. 1-10). IEEE.
Xu, H., Ye, T. and Chan, D., 2018. When cosmopolitan corporations meet local environments:
The impact on managerial structure in international luxury hotels. International Journal of
Hospitality Management. 74. pp.30-39.
Yismalet, A.G. and Alemu, M.G., 2018. IMPROVING PROJECT COST MANAGEMENT
PRACTICE AND PROFITABILITY OF DOMESTIC CONTRACTORS IN
VADODARA.
Online
Descriptive Research Design: Definition, Examples & Types. 2019. [ONLINE]. Available
through:<https://study.com/academy/lesson/descriptive-research-design-definition-
examples-types.html>
Project Management Plan: Definition, Purpose & Examples. 2019. [ONLINE]. Available
through:<https://study.com/academy/lesson/project-management-plan-definition-purpose-
examples.html>

Quantitative and Qualitative Research Methods. 2019. [ONLINE]. Available
through:<https://www.skillsyouneed.com/learn/quantitative-and-qualitative.html>
Types of research approaches. 2019. [ONLINE]. Available
through:<https://uwaterloo.ca/planning/current-undergraduate-students/undergraduate-
program-manual-index/special-courses/types-research-approaches>

APPENDIX

Questionnaire
Name:
Age:
Gender:
1. Are you aware about number of multinational companies operating in India?
 Yes
 No
 Not Sure
2. What is the impact of globalisation on your company?
 Positive
 Negative
 Neutral
3. How multinational company impacts Local Business?
 Advanced Technology
 Low Prices
 Economies of Scale
 Labour Force
4. What is the impact of Multinational Company on the business Environment of
India?
 Higher Operational Efficiency
 Higher Market Share and Competitiveness
 Employees Retention
 Better Wages
5. What are the advantages of Multinational Companies according to you?
k
break
down
struct
ure

 Advanced Technology and Product Quality
 Effective Labour Force
 Vertical affiliation
 Economic Growth
6. According to you what are the challenges faced by Local Businesses operating in
India with the emergence of globalisation?
 Inequality in Income
 Destruction of rich diversity
 Workers Exploitation
 Hight treat of competition
7. What do you recommend for removing negative impact of globalisation on
business environment of India?
 Adaption of Secure & Advanced Technology
 Production of Environment Friendly Products
 Elimination of Trade Barriers
Performance Review
What was the project supposed to accomplish?
“How do multinational companies impact the business environment of the host destination e.g.
a country, region, city?”
What things do you think worked well and why? Evaluate all aspects of the project (e.g.
initial inception, project activities and project outcomes) from a range of perspectives.
Formulation of aims & objectives, Research Methodologies, Project Management plan and
Data Analysis all the activities are conducted in an effective manner.

What problems emerged during the project and how were they tackled? Was there timely
identification of issues and resolution during the project process?
Problem related to data collection and analysis are emerged and they are tackled by taking prior
consent to respondents.
What did you learn from undertaking the project?
I learn that emergence of globalisation highly affect business environment and multinational
companies are contributing towards growth of economy of host country.
What strengths and weaknesses of your performance did you identify?
I am able to communicate with different individuals which helps me in collecting information.
Further, my weakness is I do not have knowledge of techniques of data analysis.
How will this inform and support your continuous professional development?
With this research my experience is increased which helps me in future development of my
profession.k breakdown structure

Templates for Evidence Collection
Project Logbook
Name:
Project title: “How do multinational companies impact the business environment of the host destination
e.g. a country, region, city?”
Date:
Update on weekly research/tasks achieved
Points to consider: What have you completed? Did you fulfil task requirements? Are you on track
and within deadlines set? Did you need to make any changes to your project management plan?
Answer : In the following research project researcher identify the impact of multinational company on
the retail sector. The task requirement are completely fulfilled by the researcher. The timeline and
work breakdown structure help to meet the target within the given time and cost. Yes in the further
study or research they will select the larger sample size to get the clear and accurate information.
Any risks and/or issues identified?
Points to consider: Did you identify risks/issues with a lack of skills required for undertaking
research/tasks? Did you identify any additional risks/issues that have an impact on the project
management plan?
While conducting the research researcher identify various limitations such as limited cost, time and
resources. Researcher also find that they have to improve their analytical and communication skills to
understand the subject area in better way. The limited resources and time concise the research area.

Problems encountered
Points to consider: What barriers did you face? How did you overcome them?
Researcher face various barriers while collecting the data and information form different sources. They
also have to face the barriers in interpreting the information because of limited time. To overcome the
barriers researcher specify time and cost for each and every activity, so they can set the target and
achieve their aim within the time limit. Questionnaire method also help to collect data from the
respondents.
New ideas and change of project direction
In the further study researcher will try to expand the area of research to get the greater information
regarding the impact of multinational company on retail industry.
What have I learnt about myself this week?
Points to consider: How did I feel when I had to deal with tasks/problems? Did I find it useful to
complete the tasks? How well have I performed? What did I contribute? What can I improve on next
week? How might this learning apply in the future?
While dealing with the task problem researcher found that they have to develop the analytical skills
also found that they can easily manage the task. The management skills help the researcher to
manage the different task and accomplish the objectives. The researcher contribute its time and
passion to accomplish the aim of the research. The learning of researcher help them to enhance the
skills and knowledge to do more research project. It also help to manage the time in daily activities.

Tasks planned for next week

Points to consider: Which tasks are priority? Have you set aside sufficient time for completion?
Data collection, interpretation and literature review task are my main priority. It helps to gather the views
if different respondents and author to understand the subject area in better way. Researcher assign
sufficient time to each and every activity.
Supervisor comments to address