Analyzing the Impact of MNCs on the Indian Business Landscape

This report examines the impact of multinational companies (MNCs), specifically focusing on Marks & Spencer, on the business environment of India. The research explores the current trends in globalization within the context of MNCs, assessing their influence on local businesses and the challenges they face in the Indian market. The report outlines a project management plan, including cost, quality, communication, scope, time, resources, and risk management. The methodology employed encompasses both qualitative and quantitative research methods, utilizing descriptive research design and a positivism philosophy. Data collection involved primary and secondary sources, with a focus on surveys and questionnaires. The data analysis includes both quantitative methods, using SPSS and spreadsheets, and qualitative methods, using thematic analysis. The report concludes with recommendations for MNCs to enhance their market share and customer base in the global market, and the importance of ethical considerations throughout the research process. The report, contributed by a student on Desklib, provides a comprehensive analysis of the impact of globalization and MNCs on the Indian business environment.

MANAGING
SUCCESSFUL BUSINESS
PROJECT

Table of Contents
TOPIC:.............................................................................................................................................3
INTRODUCTION...........................................................................................................................3
Research Background.............................................................................................................3
Aim and Objectives................................................................................................................3
Research Question..................................................................................................................4
Rationale.................................................................................................................................4
PROJECT MANAGEMENT PLAN ..............................................................................................4
RESEARCH METHODOLOGY.....................................................................................................9
DATA ANALYSIS .......................................................................................................................11
RECOMMENDATION.................................................................................................................18
REFLECTION ..............................................................................................................................19
CONCLUSION .............................................................................................................................20
REFERENCES..............................................................................................................................21
APPENDIX....................................................................................................................................23
Templates for Evidence Collection................................................................................................27

TOPIC:
“How do multinational companies impact the business environment of the host destination e.g. a
country, region, city?”
INTRODUCTION
Research Background
Globalisation is an activity through which business organisations are able to expand their
business in international market. This is an increasing issue in Business Environment as many
companies are entering in to international market. Further, Multinational Companies are business
firm which are operating their business in many countries. In this research project research
researches has chosen “Marks & Spencer”. It is a UK based multinational retailer which offer
fashion frenzy products such as Clothes and Accessories. This company is chosen with the
purpose of its business expansion in Indian Market by analysing various issues, challenges and
impact of globalisation.
Aim and Objectives
Aim:
“To identify impact of multinational (Marks & Spencer) company on Business
Environment of Host Country (India) in retail industry. A Study on Marks & Spencer”
Objective:
 To identify the current trends in globalisation in the context of multinational company.
 To determine the impact of Multinational companies on the local business operating with
in the host country.
 To articulate the challenges faced by Multinational Companies in operating their business
in international market.
 To provide recommendation to Multinational Company to enhance their market share and
customer base in the global market.

Research Question
 What are the current trends in globalisation in the context of multinational company?
 What is the impact of Multinational companies on the local business operating with in the
host country?
 What are the challenges faced by Multinational Companies in operating their business in
international market?
 What are the recommendations for enhancement of market share & customer base
Rationale
This research is conducted with the purpose of identifying impact of globalisation on
companies operating their business in many countries across the globe. This research benefits
researches in analysing various issues that affects business of Multinational Companies(MNC's).
That further helps MNC in their business expansion and diversification in global market.
Analysis of recent challenges and issues also helps international companies in their decision
making related to acquisition and establishment of new stores in new countries. Further, this
research also helps Multinational Companies in adapting different changes in factors of business
environment. This research is also beneficial in academics for the purpose of Research
Methodology(Descriptive Research Design: Definition, Examples & Types. 2019).
PROJECT MANAGEMENT PLAN
Project Management is Plan is a written structured document which describes ways in
which research project is implemented, monitored and controlled. This plan helps in conducting
research in an effective and efficient way(Yismalet and Alemu, 2018).
Cost- Cost is an essential element without this a research is not conducted. Fund is
required in the process of data collection and analysis. Various resources are used in research and
for the use of those resources researchers are required to pay money. Researcher prepare a
detailed budget of expenses before conducting the research. In this research project researcher
allocate cost for different resources. This plan helps researcher in carrying out research with a
minimum cost. In this research project researcher estimate a cost of £2500.
Quality- Quality Management plan benefits researcher in collecting accurate and reliable
information. In this research project all the collected data are accurate, reliable and feasible.

Further, researcher check accuracy and reliability of data on a timely basis to manage quality of
information.
Communication- In this project communication play a vital role because for primary data
collection researcher needs to communicate with respondents. Further, communication is also
required for each stage with the purpose of knowing views and ideas of experienced individuals.
Thus, communication plan is also managed in this research report(Xu, Ye and Chan, 2018).
Scope- This research report has a wide scope as data collected in this process helps in
gaining academics and organisation. This research is very important for multinational companies
as with this companies are able to expand their business operation in more countries and students
are also able to gather knowledge about impact of international business.
Time- A time management plan helps researcher in determining time duration in which
research get completed. Time plan also helps in managing activities in a structured way and with
that researcher divide time for each activity involved in research project. 4 months time is
planned in this research project.
Resources- A resource plan includes variety of resources which helps in completing
research on a particular task. These resources include Human Resources, Financial Resources,
Capital and assets such as Laptop and Software's. In this research project financial resources are
used for the payment of expenses, Human Resources are used for data collection and other assets
& software's are used fro analysis of data(Visser, van der Merwe and Gerber, 2016).
Risk- Risk Management Plan is developed with an objective of mitigating various type of
risk involved during this research. Risk related to loss of collected data and misrepresentation of
data is managed in this research report with the help of this plan.
Work breakdown structure and Gantt chart

Network diagram

Gantt chart
task
Mode Task Name Duration Start Finish Predecessors
Auto
Scheduled Project initiation 2 days? Mon 09-09-
19 Tue 10-09-19
Auto
Scheduled aims and objectives 1 day? Mon 09-09-
19
Mon 09-09-
19
Auto
Scheduled project management plan 1 day? Tue 10-09-19 Tue 10-09-19 2
Auto
Scheduled Project planning 2 days? Wed 11-09-
19 Thu 12-09-19
Auto
Scheduled research methodology 1 day? Wed 11-09-
19
Wed 11-09-
19 2,3
Auto
Scheduled data collection 1 day? Thu 12-09-19 Thu 12-09-19 5
Auto
Scheduled Project execution 3 days? Fri 13-09-19 Tue 17-09-19
Auto
Scheduled preparation of themes 1 day? Fri 13-09-19 Fri 13-09-19 5,6
Auto
Scheduled data analysis 1 day? Mon 16-09-
19
Mon 16-09-
19 8
Auto
Scheduled data interpretation 1 day? Tue 17-09-19 Tue 17-09-19 9
Auto
Scheduled Project closure 1 day? Tue 17-09-19 Tue 17-09-19
Auto recommendation 1 day? Tue 17-09-19 Tue 17-09-19 5,9

Scheduled
Auto
Scheduled conclusion 1 day? Tue 17-09-19 Tue 17-09-19 6,8,9

RESEARCH METHODOLOGY
Research Methodology is structured process through which a researcher can conduct a
research and abstract important information related to a particular topic in an effective and
efficient manner. Various stages of research methodology used in this research project are
discussed below-
Research Methods- Research Methods are used in research project to analyse and gather
data & information related to a task. Two types of research methods are used for data collection
such as Quantitative Method and Qualitative Method. In Qualitative Research Method numerical
data are collected in the for of statistics. This method helps in identifying different variable such
as behaviour, opinion and attitude. Whereas Qualitative Research Method is applied to collect
non-numeric data which helps in developing ideas and hypothesis(Kumar, 2019).
In this research project both Qualitative & Quantitative Research methods are applied by
researcher to collect information related to impact of globalisation on multinational companies.
Research Approach- Research Approach is an activity which helps in developing
assumptions in the process of data collection & interpretation. Research Approaches are of three
types Inductive Approach, Deductive Approach and Abductive Approach. Deductive Approach
helps researcher in formulating hypothesis. Whereas in Inductive Approach formulate Aims &
Objective and Abductive Approach benefit researcher in completing incomplete Research and
Puzzles.

In this research project Inductive Approach is used in which researcher form Aims &
Objectives to resolve various issues of globalisation.
Research Design- There are two types of research design under research methodology.
Descriptive Research Design is a method which describes characteristics of a particular topic.
Whereas Experimental Research Design is applied with the purpose experimenting cause and
affects of different issues emerging in a particular task.
This research includes Descriptive Research Design to know characteristics & factors of
globalisation.
Research Philosophy- Research Philosophy describes beliefs and attitude through which
information on a particular topic is collected. Positivism and Interpretivism are two methods of
research philosophy. According to the Positivism Philosophy collected data are factual and
quantifiable. On the other hand, Interpretivism Philosophy includes general information which
helps researcher in generating ideas(Hirst, Thompson and Bromley, 2015).
Positivism Philosophy is used in this research project which helps in gathering factual
knowledge about globalisation.
Research Sampling- Sampling is a process in which a sample size is collected from large
number of population to collect the data. Probabilistic & Non- Probabilistic Sampling methods
are used under Research Methodology. In probabilistic sampling a random sample is selected
while in non-probabilistic sampling sample size is selected on the basis of judgements of
researcher.
While conducting this research probabilistic sampling is collected by researcher in which
is a sample is selected of 20 managers of Marks & Spencer.
Data Collection- Data collection is a process of gathering information related to research
topic. Data can be collected through two sources such as Primary & Secondary. In Primary
Method data are collected at the first whereas in secondary method data are collected fro the past
data or already collected data.
Primary Data Collection Method is implemented in this research project according to
which data related to glocalisation are collected by conducting survey and Questionnaire.

Data Analysis- Data analysis is an activity through which gathered information are
analysed and interpreted. Qualitative & Quantitative are two methods of data analysis. In
Qualitative method analysis is done on non-numerical data whereas ion Quantitative numeric
data are analysed & evaluated(Flick, 2015).
Both the methods are used in this research Qualitative is done by using thematic analysis
in which research analyse data with the help of tables and graphs. On the other, SPSS and
Spreadsheets are used in analysis under Quantitative data analysis.
Ethical Consideration- This research is conducted by following all the necessary
guidelines. All the information collected by considering ethics and emotions of participants.
Further, data is gathered by taking consent of participants no participant is forced to give any
information. All the collected information is adequate and transparent. Assurance is given to
respondents related to privacy protection before collecting the data.
DATA ANALYSIS
Data analysis is a process of analysing and interpreting collected data with the help of
quantitative and qualitative method. The below analysed data are analysed through quantitative
methods with the helps of SPSS and Spreadsheet(Fletcher, 2017).
Statistics

1. Are you
aware
about
number of
multinationa
l companies
operating in
India?
2. What is
the impact
of
globalisatio
n on your
company?
3. How
multinationa
l company
impacts
Local
Business?
4. What is
the impact
of
Multinationa
l Company
on the
business
Environmen
t of India?
5. What are
the
advantages
of
Multinationa
l
Companies
according to
you?
6.
According
to you what
are the
challenges
faced by
Local
Businesses
operating in
India with
the
emergence
of
globalisatio
n?
7. What do
you
recommend
for removing
negative
impact of
globalisation
on business
environment
of India?
N
Valid 20 20 20 48 48 20 20
Missin
g 28 28 28 0 0 28 28
Mean 1.60 1.50 2.25 2.40 1.70
Median 1.00 1.00 2.00 2.50 1.50
Mode 1 1 2 1a 1
Std. Deviation .821 .827 1.020 1.142 .801
Variance .674 .684 1.039 1.305 .642
Range 2 2 3 3 2
Percentil
es
25 1.00 1.00 1.25 1.00 1.00
50 1.00 1.00 2.00 2.50 1.50
75 2.00 2.00 3.00 3.00 2.00
a. Multiple modes exist. The smallest value is shown
1. Are you aware about number of multinational companies operating in India?
Frequency Percent Valid Percent Cumulative Percent
Valid
1 12 25.0 60.0 60.0
2 4 8.3 20.0 80.0
3 4 8.3 20.0 100.0
Total 20 41.7 100.0
Missing System 28 58.3
Total 48 100.0