Critical Factors and Operational Performance of MNCs Research

This research report investigates the critical operational factors and operational performance of Multinational Corporations (MNCs) within the Malaysian healthcare industry, with a specific focus on the moderating role of intercultural competence. The study examines the impact of management processes, trust, and communication on operational effectiveness. The research employs a mixed-methods approach, combining qualitative and quantitative data collection through surveys and interviews with employees from multinational healthcare companies. The report explores research questions regarding the influence of management processes, trust, and communication on operational performance, as well as the moderating effect of intercultural competence. The findings aim to provide valuable insights for academicians, practitioners, and MNC healthcare organizations seeking to improve operational performance in the context of intercultural dynamics. The research utilizes a research model that includes critical factors, organizational culture, and effective performance management systems, underpinned by goal theory, expectancy theory, and Hofstede's theory. The research also details the research methodology and the data analysis methods used to examine the relationship between the variables.

Running head: BUSINESS RESEARCH METHOD
Business Research method

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Table of Contents
Title of the study..........................................................................................................................................3
Introduction.................................................................................................................................................3
Background of the Study.........................................................................................................................3
Management Process...............................................................................................................................6
Trust........................................................................................................................................................6
Communication.......................................................................................................................................6
Intercultural competence.........................................................................................................................7
Research Methods.......................................................................................................................................7
Research Model.......................................................................................................................................8
Sampling.................................................................................................................................................9
Data Collection Methods.......................................................................................................................10
Data analysis method.............................................................................................................................10
Ethical Considerations...........................................................................................................................11
References.................................................................................................................................................13

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Title of the study
The title of this study is to investigate on “Critical Operational factors and operational
performance of MNC in the Malaysian Health Care: The moderating role of intercultural
competence".
Introduction
Background of the Study
In the current scenario, critical operational factor and operation performance of MNC has
gradually augmented but evaluation of formal employee was in existence since centuries. Critical
operational factor entails the systematic procedure, which leads the integrated as well as,
strategic intent with respect to annual peer workforces (Aquilani, Silvestri, Ruggieri, & Gatti,
2017). They also eventually use the yardsticks for evaluation of rewards, for identification of
capability development as well as, for obtaining the performance improvement plan to offer an
opportunity to employees in terms of enhancing their performance. As well as, if it would not be
competent of much enhancement then there would need to pull the employees (Rezaei, et. al.,
2017).
Operational performance is obtained in terms of documented the performance, facilitate feedback
for within individual as well as, promotion purposes among individuals. The need for
identification of the critical operational factors and operational performance is the availability of
significant execution as well as, developed an organizational design as well as, management
system. Along with this, ample of time as well as, resources were spent on this annual evaluation
that it turns out to be a ritual procedure (Khan, Sentosa, & Salman, 2018).
Problem Statement

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The research issue is originated through gaps creating from different kinds of literature reviews
and those resultants in investigation theme being “Critical Operational factors and operational
performance of MNC in the Malaysian Health Care: The moderating role of intercultural
competence". There are some organizations that were developed since a long era and that went
via several mergers as well as, acquisitions. However, it was avoided in terms of evaluating the
validity of critical operational factor and operational performances (Kasemsap, 2018).
It was sub-optimal as well as, does not really drive the performance as well as, may relate them
in terms of frequent transformations in organizational ownership. Moreover, it brought with the
rapid organizational transformations in critical factors. These critical operational factors are
communication, management as well as, trust that may affect the operational performance (Al-
Qubaisi, & Ajmal, 2018).
In current times, critical factors were sub-optimal as well as, do not really lead the performance
and could associate with them to frequent transformations in organizational ownership.
It also brought with it regular organizational transformations such as transformations in CF like
trust, communication as well as, management that influences the operational performance. In
current times, there is limited consolidated literature investigated concurrently on several critical
factors and intercultural competence as a moderator in the context of operation performance
more so as associated with MNC in Malaysian Health Care (Wen Lim, Li, Fang, & Wu, 2018).
Research Questions and Objectives
In this investigation, the critical factor for significant operational performance is assessed against
the operational performance in successively changed MNC in Malaysia. It has highly gone via
different phases of organizational transformation with the merger as well as, acquisition when
reflecting on the moderating impact of intercultural competence in the Malaysian Health Care.

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Research objectives
RO1: To identify the extent at which management process could be perceived by the appraiser
and appraise impact on operational performance effectiveness
RO2: To address the extent at which rust related to appraise and appraiser impacts on operational
performance significance
RO3: To evaluate the extent at which communication-related to appraisee as well as, appraiser
impacts on operational performance effectiveness
RO4: To identify the extent at which intercultural competence moderates the impact of
Management Process, Trust, Communication, and operational performance effectiveness
Research questions:
Q1. To what extent does the management process as perceived through appraiser as well as,
appraisee impact on operational performance effectiveness?
Q2. To what extent does trust related to appraising and appraiser impacts on operational
performance significance?
Q3. To what degree does communication-related to appraisee as well as, appraiser impacts on
operational performance effectiveness?
Q4. To what degree does intercultural competence moderate the impact of Management Process,
Trust, Communication, and operational performance effectiveness?
Originality/Value/Importance of the Study
This research study is beneficial for academicians to comprehend the management process as
perceived through appraiser as well as, appraisee impact on operational performance
effectiveness. It would be also valuable for practitioners in terms of understanding the
communication related to appraisee as well as, appraiser impacts on operational performance

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effectiveness. It would be also effective for MNC health care to obtain information regarding
intercultural competence moderate the impact of Management Process, Trust, Communication,
and operational performance effectiveness (Rezaei, et. al., 2016).
Literature Review
Management Process
According to Al Marhoobi & Atan (2018), management has the function to offer the goals that
are defined as well as, clear, offering availability of resources as well as, making sure that
organizational policies are in position. It would develop a context with the multiplier impact on
willingness as well as, competency to achieve. In contrast to this, Rahlin Majid & Mustafa
(2016) stated that management process provides optimization related to organizational
performance atmosphere by illustrating the link to their individual performance as well as, it is
supported the individual attainment of objectives.
Trust
As per the view of Onofrei & Fynes (2019), appraisers play a significant role in developing the
culture as well as, building trust. In addition, management increases the trust from experience
and observation of an individual regarding how they treat them or others. In contrast to this,
Alipour Sangari & Nazari-Shirkouhi (2019) stated that appraise may focus on conventional
operational performance with flaws as they may perceive them as counterproductive because real
objectives were to evaluate previous performance as well as, did not evaluate the enhancement of
performance.
Communication
According to Rahlin Majid & Mustafa (2016), communication is a social procedure that entails
the information convey and interaction among individuals and group. Furthermore, it is an

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enabler in terms of offering smooth appraisal procedures. In opposed to this, Al Marhoobi &
Atan (2018) evaluated that quality and frequency of communications among appraise as well as,
the appraiser would impact on the processes of operational performance.
Intercultural competence
According to Alipour Sangari & Nazari-Shirkouhi (2019), both market dynamics as well as,
globalization would be cause for transformation. Along with this, the transformation in several
companies may create changes in several companies in the way they performed business or
makes a transformation in intercultural competence. In opposed to this, Rahlin Majid & Mustafa
(2016) stated that acquiring companies can use their conventional techniques in term of
managing the workforces in the context of a captured corporation.
Research Methods
Study Design
Mixed research design would be exercised by the research scholar for conducting this research
study because this research design entails special features of both research design qualitative and
quantitative research design. Both close-ended and open-ended data would be pooled by the
researcher by using mixed research design in terms of quantitative and qualitative responses
regarding research questions (Tran, 2016).
Qualitative research design would be beneficial for a researcher in order to get conceptual
information with respect to “Critical Operational factors and operational performance of MNC in
the Malaysian Health Care: The moderating role of intercultural competence". In contrast to this,
research scholar would accumulate statistical information related to current research concern by
practicing quantitative research design. Mixed research design would also enable the research

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scholar to analyze the effect and causes of the relationship as well as also assist in developing the
future plan (Dhar, 2015).
Mixed research design would be more suitable for the current research purpose as it considers
the positive and negative aspects of both research designs. Along with this, it also assists in
decreasing the drawbacks of both research designs. It would lead the research scholar to practice
all techniques and pool authentic data related to Critical Operational factors and operational
performance of MNC in the Malaysian Health Care: The moderating role of intercultural
competence. Wide range of research questions would be utilized by the investigator with the
support of this research design (Far, Akbari, & Clarke, 2017).
Research Model
The Research Conceptual Framework being:
1. IDV - Critical Factors
2. MO - Organizational Culture
3. DV - Effective PMS

MO
Critical factor
Performance management
system
Organisational
culture
The Underpinning Theory Triangulation
being:
1. Goal Theory
2. Expectancy Theory
3. Hofstede Theory
Hofstead theory
Expectancy theory Goal theory
DV
IDV
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Sampling
Sampling technique would be utilized by the researcher in order to select the research candidates
to conduct the research study in an appropriate manner. Simple random sampling tool would be
exercised by the investigator for this investigation as it would facilitate the researcher to
randomly choose the sample size (Ardyan, 2018).
In addition, this sampling method would be beneficial for eliminating the biases from research.
On the other hand, a non-probability sampling method would be used to select the sample size in

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a systematic way. Under this sampling technique, purposive sampling tool would be exercised to
select a sample on the basis of research purpose (Chong, Yuen, & Tan, 2017).
Data would be accumulated by 50 employees of multinational healthcare companies in Malaysia
for this research study by using simple random probability sampling tool. Along with this, an in-
depth interview method would be chosen to conduct the interview with management-level
employees by practicing non-probability sampling tool. It is also analyzed that this tool could be
beneficial for obtaining the targeted organizational goal and objectives (Dhar, 2015).
Data Collection Methods
Data gathering tool is utilized for pooling the relevant data with respect to the current research
concern. Certain methods could be entailed in a data collection tool that is named as a primary
and secondary method. The primary method of data collection would be effective in getting fresh
data related to the research concern. Primary data could be attained by using different sources
such as survey through questionnaire method and interview method. This method makes the
researcher more capable to directly converse with the selected research participants in the
context of research concern (Tran, 2016).
On the other hand, secondary data could be pooled by various existing sources that are
textbooks, journals, articles, academic publication, and authentic websites.
Under this method, the researcher would be utilized different sources such as Google Scholar,
sage journal and IEEE. This method would be advantageous for obtaining authentic data from a
large amount of data. An appropriate article would be selected by the investigator in the context
of current research concern. Further, it would also be supportive in pooling the data about the
research dilemma by various sources (Rahlin, Majid, & Mustafa, 2016).
Data analysis method

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Numerical data analysis tool would be exercised by the investigator for this research study. Data
would be measured by practicing univariate data evaluation technique. It would also assist in
analyzing the association between two variables that are named as Operational factors and
operational performance of MNC (Onofrei, & Fynes, 2019).
Qualitative data evaluation tool would also be practiced by the researcher in which literature
review method would be utilized to get relevant data about the research dilemma. MS- Excel
software program would be used to modify the coding in a graphical manner and also helps in
representing the evaluated data by chart, table and bar diagram. Further, it would also be
advantageous for developing the knowledge towards the responses of research issues (Al
Marhoobi, & Atan, 2018).
Ethical Considerations
There are different factors which are entailed in ethical consideration, are discussed as below:
Informed consent
Before organizing the survey, research scholar would provide information related to research
matter to the selected research participants. Biases or deceptions could be eliminated from an
investigation by offering knowledge related to current research concern to research candidates.
In the initial stage of the survey, the investigator would communicate with the research
participants with respect to the aim and objectives of the research study (Onofrei, & Fynes,
2019). Research scholar would increase the interest of research candidates towards the research
study so that respondents would gain knowledge that research belongs form of academic
background. Furthermore, the researcher would assure the research candidates that information
that is shared by them would be used only for research purpose (Al Marhoobi, & Atan, 2018).
Anonymity

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Investigator would give proper instructions to the respondents for filling their full name in the
questionnaire because it would be profitable for pooling the appropriate and reliable responses of
selected research candidates. In addition, the investigator would make certify that research
candidates would not be recognized by their responses as a researcher would secure the privacy
of the respondent’s personal data (Tran, 2016).
Pressure
The researcher would grant permission from management or related person before conducting a
survey through questionnaire hence, research scholar would not perform research study under
pressurized phase. Along with this, research participants would not be pressurized by a research
scholar and not provide incentive or money to accomplish the survey through a questionnaire in
a limited time. The researcher would use the friendly technique for approaching the research
participants in an ethical way. Simultaneously, it is also evaluated that physical liaison would not
affect the responses of research candidates (Alipour, Sangari, & Nazari-Shirkouhi, 2019).