MNG81001: Enhancing Organizational Communication at ABC Company

This report addresses the critical question of why managers should prioritize effective communication, particularly within the context of ABC Company. It examines organizational communication as a whole, emphasizing the establishment and maintenance of both formal and informal communication channels, including downward, upward, and horizontal flows. The report highlights the importance of understanding the organizational situation before implementing communication strategies and recommends that these strategies be flexible to adapt to changing organizational demands. Furthermore, it stresses the need to include all relevant stakeholders to ensure maximum effectiveness of communication efforts. The report is based on secondary research, including academic journals, and provides actionable recommendations for enhancing communication within ABC Company. Desklib provides solved assignments and past papers for students.

Management communication
Organizational communication is the process of
initiation of the communication, network and
connectivity among the different organizational
stakeholders.
Formal communication channel refers to the
official mode of communication process, which
involves formal rules and regulations.
Information communication channel refers to the
more casual approach of communication process.
This is mainly initiated among the peers and is
largely considered as non official.

Types
Upward communication refers to the bottom up
approach of communication in the organizations.
This denotes that communication flow mainly
transmits from the lower hierarchical level to the
upper hierarchical level.
Downward communication refers to the top down
approach of communication in the organizations
that denotes that the communication flows from the
upper level to the lower level. In this case, the
communication of the upper level management only
flows to the lower level employees and not vice
versa.

Cont.
Horizontal communication refers to the flow of
communication between the same hierarchy
levels. This flow of communication can be
between the same upper level management or
among the same lower level employees.
Communication process in the organization is very
much depended on the organizational situation.

Recommendations
It is recommended that organizational
requirement should first get determined prior to
the initiation of the communication strategy.
It is also recommended that communication
strategies should be flexible enough to change in
accordance to the organizational demand and
requirements.
It is also to be ensured that communication
strategy in the organization should cover all the
associated stakeholders in order to have the
maximum effectiveness.