MNG81001 Management Communication: Report on ABC Company's Needs

This report assesses the requirement for personal and interpersonal communication within ABC Company, as requested by the CEO. It highlights the significance of effective communication for business success, emphasizing the need for synchronization between leaders and employees. The report explores problem-solving, decision-making, assertiveness, and negotiation within interpersonal communication. It also addresses persuasive communication techniques, the impact of personal networks and grapevine, and the establishment of formal and informal communication channels. The research concludes that ABC Company should prioritize effective communication methods and employee training to achieve organizational goals and ensure long-term sustainability. Desklib provides similar solved assignments and past papers for students.

MANAGEMENT COMMUNICATION

Abstract
Effective personal and inter personal communication is a key to success for a business. It has
been identified that a wrongly designed communication channel may adversely affect the growth
and even the operations of the firm and vice-versa. The present report aims to assess the
requirement for personal and interpersonal communication within the ABC Company.
At the very outset of the study, the CEO of the chosen company has detailed with several facts
highlighting the reasons enforcing managers to make effective communication system as their
priority. The subsequent parts of the report have covered and examined the different aspects of
the subject of personal and interpersonal communication in details.
Initially, the subject has been introduced, which has been followed by several subsections on the
content of the significance of the personal and interpersonal aspects of communication. The
imperative use of the aspects in a business scenario and the communication traits of the aspects
have been discussed in the study as well with correct citation support. The approaches to
communication that can convince or persuade others have also been detailed herein. In this, the
negatives platforms of communication like personal networks and grapevine have been
highlighted along with its negative characteristics.
While undertaking such discussions, several factors related to interpersonal communications like
problem solving, decision making, negotiations etc have been attempted to discuss in brief.
Finally, the researcher wraps up the discussion by way of concluding note.
Page 2 of 11

Table of Contents
Abstract............................................................................................................................................2
1.0 Introduction................................................................................................................................4
2.0 Personal and interpersonal aspects of communication..............................................................5
2.1 Key points to persuade and influence others.........................................................................6
2.2 Personal network and grapevine............................................................................................7
3.0 Conclusion.................................................................................................................................9
References:....................................................................................................................................10
Page 3 of 11

1.0 Introduction
Effectual communication, personal and interpersonal skills are not simply significant for the
development of a company yet also for the survival purpose of a business. As per Nave (2014),
there needs to be a correct synchronization amongst leaders and their employees to comprehend
the prerequisites of potential customers and serving them effectively. This understanding would
help both managers and employees to evolve in careers with the business as well. It has been
identified that effective personal, interpersonal communication and listening skills have become
the fundamental aspect in every organization to successfully run the internal operations. The
current report attempts to evaluate the need for personal and interpersonal communication within
the ABC Company.
Page 4 of 11

2.0 Personal and interpersonal aspects of communication
As mentioned in the preceding sections of the report, the researcher attempts to discuss the
various aspects of personal and inter personal communications, which are briefly enumerated as
below:
Problem-solving
Business is full of uncertainties if focused on the current changing market dynamics. Therefore,
it is important for both managers and employees to inculcate a problem-solving attitude and
communicate accordingly to avoid conflicts. In this context, it may be worth to note that the
problem solving skill is rare and effective for business and hence the same may be nurtured with
due care and cautions within the workplace, in order to promote the future leaders for the firms.
The learning through problem based situation may have certain advantages in terms of
effectiveness to the business, understanding the impact of the event and take corrective actions,
as necessary. However, problem solving skill may not be construed to be based on concrete
theoretical framework and most of the time may act on the basis of real life problem scenario.
Decision making
Businesses are changing its leadership styles from autocratic to participative to emphasise more
on innovation and creativity. Hence, resources need to have a decision-making attitude and
communicate their perception of management to retain the spirit of innovation. Decision making
may be construed to be one of the most crucial aspects of inter personal communication as the
same largely impacts on the success or failure of the overall organisational communication
channel. The success of personal and inter personal communication skill majorly depends on the
decision making skills of the participants in the communication channel. However, the
Page 5 of 11

management may need to evaluate the decisions undertaken by the staffs or lower level managers
in the backdrop of organisational requirement. There seems to be a clear line of demarcation
between decision making skill and effective decision making skill and the management may
need to focus on the later aspect.
Assertiveness
Employees of ABC Company need to square with their opinions. They need to maintain an
assertive communication process with concerned people and inculcate the ability to express both
positive and negative ideas with honesty (Bonaccio et al. 2016). It has been established that the
assertiveness of the staffs or the resources in the organisation’s communication channel may act
as a stimulator for the effective delegation of roles and responsibilities. However, it may also be
noted that the assertiveness does not surpass the aggressiveness of the staffs which may result in
the failure of communication hierarchy within the operations.
Negotiation
Sometimes, employees fail to place their opinions or negotiate with management if assigned with
excessive work burden. This often leads to employee de-motivation. Therefore, negotiation
communication is significant, where employees can negotiate the terms and condition with
management to improve the work culture and better productivity. A good negotiation skill may
benefit the organisation in terms of any deal acceptance considering its terms and conditions
beneficial for the business. However, the negotiation should be a both way process and the
managers may need to adhere to the same failing which the suppliers and other stakeholders may
feel left out and insecure in terms of corporate goals and objectives. The managers should
remember that the negotiation should result in a win-win situation.
Page 6 of 11

2.1 Key points to persuade and influence others
Credibility
It is important for the internal members to have the quality of being trusted by others. This can
be the effective aspects that can gain the adequate confidence of other employees or managers,
which would act as a strong source to persuade and convince others through communication.
Listening
Quintanilla and Wahl (2015) determined that listening is one of the most significant aspects of
communication. It is important for the employees to hear the perspectives or opinions of other
person and to place their viewpoint accordingly. This creates better space for much logical and
rationale discussions than arguments and conflicts.
Reciprocation
Lastly, the reciprocation approach needs to be made, where employees would have already
gained the confidence of others with the ABC Company and they would be allowed to
communicate their point of view without any restrictions.
2.2 Personal network and grapevine
In terms of personal contact, employees form a set or group with other people sharing similar
interests. Herein, employees prefer or feel free to communicate in a group or within its personal
networks (Hahn et al. 2016). This often creates a negative ambience, where other employees
from different background are not included in any discussion and employees stay limited in
terms of knowledge exposure to the network.
Page 7 of 11

Moreover, the grapevine is also a negative communication aspect, where employees conduct
unofficial and personal communication within the workplace as an outcome of gossip or rumour.
This not only humiliates resources but also degrades team spirits.
Hence, it can be identified from the above statements that effectual interpersonal communication
at any organization is fundamental to a well-performing, high-functioning team. Interpersonal
communication expertise had been the capability to converse significant information and
supervise societal communication with other colleagues, including both the up and down lines of
the business. It has been assessed that successful, sincere communication can definitely bind
resources together. In case the resources are interacting with every other within the workplace,
everyone seems to be making efforts towards developing a superior team (Motter & Santos,
2017). Resources who seek forward to converse with other employees are relatively motivated
regarding working more in the organisation a spending good amount of time with high
engagement. Effective interpersonal relationship with the leaders also plays a fundamental role.
Herein, leaders tend to identify the potential and weaknesses of its resources, based on which
they provide their inputs and direct them to conduct a performance with high productivity.
Hence, it can be stated that good interpersonal communication certainly leads to form positive
energy within a team and increases the degrees of employee loyalty (Kirilova & Angouri 2017).
Byrne (2018) determined that effective interpersonal communication is still more significant in
the case of a diversified workforce. With the combination of nationalities, genders, races,
commitment towards the job, it becomes simple for resources to unintentionally offend one
another. In the case of encouragement, appreciation and staff review regulations are not apparent,
the workers belonging to the minority group often tends to feel discriminated by the
management. Strategies that evidently represents out the exact efforts organization takes to apply
Page 8 of 11

the rewards and consequences can definitely clear the air. Apparent guiding principles always
tend to guide employees with the efforts that can be taken to treat each other and simultaneously
direct them to avoid unwanted conflicts as well. Hence, interpersonal communication with the
internal members definitely helps the organization to maintain transparency, which helps
resources to understand and comprehend the strategies taken by management and the reasons
behind it. Hence, the possibilities of employee conflicts are extremely low in this case.
Moreover, it is also determined that negative interpersonal communication between employees
causes a negative working environment, which affects the total atmosphere (Myers et al. 2018).
The human resources department of the ABC Company needs to ensure that every manager and
employee maintain a good interpersonal communication channel between them to maintain a
healthy working relationship.
Page 9 of 11

3.0 Conclusion
Based on the discussion and analysis cum evaluation of the personal and interpersonal
communication in business context, as performed in the previous sections of the report, the
researcher may derive a concluding statement, which highlights the fact that it is significant for
ABC Company to identify the effective communication methods and channels and train the
employees accordingly. The management of the brand shall spread awareness regarding the
communication efforts employees can follow to create products with the system and avoid
unnecessary negative interaction through personal networks or grapevines. Finally, it may be
concluded that a successfully designed communication channel within the organisation
monitored and controlled by the management may significantly contribute towards the
attainment of organisational goals and objectives in most cost effective and efficient manner and
thereby sustainability in the market for the long-run.
Page 10 of 11

References:
Bonaccio, O’Reilly, O’Sullivan, S.L. & Chiocchio 2016, Nonverbal behaviour and
communication in the workplace: A review and an agenda for research. Journal of
Management, vol 42, no. 5, pp.1044-1074.
Byrne, G 2018, This is a talk: a talk about workplace communication, Cambridge University
Press, Melbourne.
Hahn, White, C.R. Ventura, & Meholic 2016, An Introductory Analysis of Nonverbal
Communication in the Workplace, Cambridge University Press, Melbourne.
Kirilova, M & Angouri, J 2017, Workplace communication practices and policies, In Routledge
Handbook of Migration and Language (pp. 540-557), Routledge.
Motter, A.A & Santos, M 2017, The importance of communication for the maintenance of health
and safety in work operations in ports, Safety science, vol 96, no. 6, pp.117-120.
Myers, Cranmer, G.A, Goldman, Z.W., Sollitto, Gillen, H.G. & Ball 2018, Differences in
Information Seeking Among Organizational Peers: Perceptions of Appropriateness, Importance,
and Frequency, International Journal of Business Communication, vol 55, no. 1, pp.30-43.
Nave, S 2014, Communication in the Workplace, In Routledge Handbook of Migration and
Language (pp. 125-129), Routledge.
Quintanilla, K.M. & Wahl, S.T 2015, Business and professional communication: keys for
workplace excellence, Sage Publications.
Page 11 of 11