MNG81001: Analyzing Leaders' Use of Communication for Strategy

This assignment presents an analysis of three articles focusing on how leaders use communication to execute strategy in the 21st century. The first article, "Strategic Communication in the C-Suite," emphasizes the importance of effective communication for leaders in executing strategy, highlighting the shift from tactical communication to a more strategic level. The second article, "Why Strategy Execution Unravels – And What to Do About It," discusses the communication strategies required for effective leadership and the importance of a strong organizational culture. The third article, "Beyond the c-suite: corporate communications’ power and influence," explores the contribution of communication performance to organizational success and the role of top executives in communicating with employees. Each analysis includes the article's thesis, blueprint, conclusions, implications, and a key quote. The assignment concludes that effective communication patterns are crucial for both top executives and employees to ensure proper interaction and successful strategy execution.

Article Analysis One
Title of Article: Strategic Communication in the C-Suite
Author(s): Paul A. Argenti
Publication Information: International Journal of Business Communication 2017, Vol.
54(2) 146–160
What is the thesis of this article?
This article mainly deals with the effective communication process that the leaders
should follow to execute strategy in the 21st century
What is the blueprint of this article?
This article explores the need of effective communication, the tactics followed by the
leaders to effectively communicate with the employees and the outcomes of these
actions.
What recommendations (if any) are provided? N/A
What conclusions are drawn?
This article will help management students understand how the executives view
communications in the organization. If further research are conducted, this article will
provide a brief overview of the developmental process.
What implications (if any) are provided? N/A
What quote will you use from this article?
The quote by the CFO of Quintiles, Mike McDonnell that said, “Once a strategy has
been developed, it is again all about communication. You need to develop key phrases
or buzz words that will remind people what your corporate goals and strategy are all
about”.
MNG81001 Assessment 1 Session 1 2018

Article Analysis Two
Title of Article: Why Strategy Execution Unravels – And What to Do About It
Author(s): Donald Sull, Rebecca Homkes, and Charles Sull
Publication Information: Harvard Business Review published in March 2015
What is the thesis of this article?
The article deals with the communication strategies that should be undertaken in order
to perform leadership qualities effectively.
What is the blueprint of this article?
This article explores the need of good communication skills of leader and explains the
importance of a strong organizational culture required for better productivity.
What recommendations (if any) are provided? N/A
What conclusions are drawn?
The conclusions drawn from this article is that both internal as well as external
communication is necessary for proper working of the company. When the
subordinates are involved in the decision-making process the quality of the decision is
improved.
What implications (if any) are provided? N/A
What quote will you use from this article?
“I am clear on our organization’s top priorities.”
MNG81001 Assessment 1 Session 1 2018

Article Analysis Three
Title of Article: Beyond the c-suite: corporate communications’ power and influence
Author(s): Marlene S. Neill
Publication Information: Journal of Communication Management 19(2), pp.118-132
in 2015
What is the thesis of this article?
This article focuses on the contribution of communication performance to
organizational success, the role that the top executives play by communicating and
interacting with their employees.
What is the blueprint of this article?
Survey was performed on the top executives that explored the relation between
communication performance and media relations.
What recommendations (if any) are provided? N/A
What conclusions are drawn?
The conclusion drawn from the article is that there are several communication
patterns that needs to be followed by both the top executives and the employees for
proper interaction between them. One such pattern is the line hierarchy. Proper chain
is to be maintained by the workers to communicate their problem to the superiors.
When this communication structure will be maintained execution of strategies will
become much easier.
What implications (if any) are provided?
The communicators are required to improve their research skills so that they can
establish a more strong relationship with the employees.
What quote will you use from this article?
“The CEO should be the person most involved with both developing the strategy for
communications and delivering consistent messages to constituencies.”
MNG81001 Assessment 1 Session 1 2018