MNG81001: Leadership Communication Strategies in the 21st Century

This report examines the role of communication in leadership and strategy execution in the 21st century. It highlights the shift from tactical communication to strategic communication, emphasizing the importance of effective communication practices for developing and implementing organizational strategies. The report discusses how leaders use communication to encourage employees, gather information, and interact with customers. It also explores the use of social media and mass media for stakeholder communication and the importance of cross-cultural communication in the global industry. The report concludes by suggesting that organizations can adopt advanced technologies to improve communication and gain a competitive advantage. Desklib provides access to similar solved assignments and past papers for students.

Memo
To: The Director of Communications at the ABC Company
CC: The CEO office, Chief Financial Officer
From: Name of the student
Date: 17th July, 2018
Re: 'How do leaders use communications to execute strategy in the 21st century?'
Executive Summary
C-suite executives and uses of strategic communication
Effective communication practices have the higher level of importance in developing
the organizational strategy. Leaders are being considered as the important part in developing
the effective business strategy. In this study, it has been identified that in a current business
scenario, the corporate communication practices have become one of the important parts. By
maintaining the sophisticated communication measurement techniques, the leaders
implement the business strategies. According to Argenti (2017), in the case of strategic
execution, the communication and research idea is very important. Communications is the
important tactic, by following which the leaders get the chance to encourage a large number
of employees towards achieving the goals and objectives. In the current scenario,
communication has become one of the important element for gathering or sharing
information and knowledge. By using the proper communication tools, the leaders develop
effective communication strategy in the organization. In the case of big data organizations,
the uses of instruments are very important for providing the essential information to the
business executives. On the other hand, this can be said that through the proper
communicational development practices, the business leaders directly interact with the

customers. Therefore, the company named ABC has decided to develop effective
communicational tactics so that the leaders will be able to develop the business strategy in the
proper manner.
Strategic communication and its importance
According to Grigorescu and Lupu (2015), the customers and the employees are the
major concern for developing the communication practices in an organization. It has been
identified that the executives of the company focus on social media for communicating with
the stakeholders. In the current situation, mass media has become one of the important
communication media for the organizations. Hence, the company has decided to develop an
effective communication medium in which the leaders will be able to understand the
demands of the customers by listening to their needs more strategically. In the 21st century,
the leaders have focused on introducing the effective communication mediums and facilities.
For developing their communicational skills, the leaders have introduced effective
communication strategies by maintaining the intellectual, cultural and technological supports.
Different strategies used by the leaders in the global industry
In the 21st century, most of the organizations operate their business in the global
industry by providing worldwide facilities (Giachetti and Marchi 2017). In this situation, the
importance of cross-cultural communication has increased. In the current business
environment, the business organizations have identified the importance of communicational
models for training and management procedure. Hence, the business organizations have
decided to develop the effective communicational structure so that the employees can be
motivated towards their goals and objectives. In the global industry, uses of advanced
technologies have increased for proving the training to the employees. Therefore, this can be
said that the organization named ABC can also adopt such techniques so that it will be able to

interact with the customers in a proper manner. This process will also help to gain the
competitive advantage in the competitive market of the 21st century.

Reference list
Argenti, P.A., 2017. Strategic communication in the c-suite. International Journal of Business
Communication, 54(2), pp.146-160.
Giachetti, C. and Marchi, G., 2017. Successive changes in leadership in the worldwide
mobile phone industry: The role of windows of opportunity and firms’ competitive
action. Research Policy, 46(2), pp.352-364.
Grigorescu, A. and Lupu, M.M., 2015. Integrated communication as strategic
communication. Revista de Management Comparat International, 16(4), p.479.