Sunshine 100 Case Study: Multicultural Virtual Teams

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School of Business and Tourism MNG81001
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Unit Name: Management Communication
Unit Code: MNG81001
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School of Business and Tourism MNG81001
My assessment study plan
For this assessment task I am going to focus on the following three
criteria (highlight the relevant boxes):
Criteria Key Issues My Plan: What I need to do and where I
can find more information
Format, Introduction,
& Conclusion
Elements of the Introduction
and Conclusion.
Purpose & Audience
Developing ideas, planning
and finding sources.
Credibility
Incorporation and
documentation of sources
through paraphrasing, direct
quoting, and summarising
(including synthesising).
Referencing
SCU Harvard in-text and end-
of-text referencing.
Review
Readability
Review paragraph structure
using the PEEL model (Point,
Evidence, Explanation and
My Plan: ink).
Language
Review grammatical
structures and use of
punctuation.
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School of Business and Tourism MNG81001
Introduction
The report is based on Sunshine 100 Brisbane based organisation and they are specialized in
responsible foods with R & D offices in different countries. The management of the firm are
manage all the people who are geographically spread in different nations. in this, team leader
are try to communicate with their team members through telephonic conference meeting
where they are discussed on the agenda. The main purpose of the report is to understand the
cultural and other issues with developing multicultural virtual teams. In this, Jane is
announcing the first telephone conference call to their team members for discussing about
their agenda.
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School of Business and Tourism MNG81001
Main Body
1) Prepare a common email for Jane to send to all the team announcing the first
telephone conference call
Hi Colleagues,
I informed you all that Sunshine 100 are announcing its First Telephone Conference call
which help in communicating with different clients who are live in another country. The
main motive of this meeting is to discuss about the benefits of this Telephone conference call
which assist in interacting with different team members. This system helps company in easily
conduct cross communication in limited time period from any person at any time.
This is compulsory to you all that you require attending the meeting on time at 12 PM in
Cape Town (Tuesday). All should be on time for this meeting.
Thanks and Regards
Jane
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School of Business and Tourism MNG81001
2) Discus how best Jane can manage all the differences in communication styles, world
views, customs, rules and roles of each team member
In current time period, most of the businesses are smoothly run their business operations and
functions in international market place. In an organisation, there are various individuals who
are belongs to different countries and religions so the team leader need to communicate with
them effectively (Holtrop, et. al., 2018, pp. 615). The role of organisation culture should be
in shaping the communication procedure in order to interact with individual in better manner.
At the time of meeting, Jane needs to focus on each team member communication style
which is different who are belonging to other nationality. When they are concentrate on
understanding the difference between different cultures so this will help in making easy to
interact with different people (Marianne Wolff Lundholt, 2012, pp. 9).
The company needs to study and understand about the different social and cultural values and
compare with other country (Merkin, 2012, pp. 110). The culture of South Africa is flexible
so they can easily communicate with their team member whether they are available from
other country. The environment of the South Africa is harmony where all the people are
survive their life with peace. Risk avoiding culture is adopted by company so they can easily
eliminate major issues which are creating problem while leader communicate with their
members.
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School of Business and Tourism MNG81001
3) Identify the specific cross-cultural communication competencies that can be applied
both to individual as well as to team interactions.
Cross cultural communication is the field of study which analyze that how people differing
cultural background communication who are belong from different nations. Nelson Mandela
has accomplishing different things the greatest influence on their communication. In this,
interpersonal skills can be used for identifying the communication abilities which is helpful
for both individual and team interactions (Croucher, et. al., 2014, pp. 2425). It is the quality
and behaviour of an individual where an individual use to communicate with others in better
manner. In the business, this term refer as the employees’ ability and competencies in which
they are performing their job for reach with desired goals and targets.
On the other hand, team effectiveness is that competency which has ability to understand and
evaluate the team goals, rules, norms and regulations in better manner. In this, they need to
maintain and display the patience level which helps them in performing work in given time.
Team effectiveness is that abilities which can be helpful for both individual and
communication with team members regarding their company policies and plans. The team
members have ability or capability to give and receive the feedback from the individual and
team members (Noltensmeyer, 2016, pp. 1380). This can be in positive and negative manner
impact within an organisation as well as their employees.
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School of Business and Tourism MNG81001
4) Evaluate the key task and process issues to be addressed in the new team to minimize
future problems and conflict
There are various key task issues which are addressed in the new team which reduces the
future problems and conflicts effectively. Leader should focus on team leaders which help in
eliminating the task issue. In this, team leaders’ role is to distribute each task in equal manner
which maintain coordinate and balance among various members. The members are
performing their task within given time period so this will enhance their growth and
development. The major rules of “team together” are that members should work together for
reach with common goal and objectives. “Team apart” is that where all team members are
performing their task as an individual and they are gain benefit in single manner (Haverfield,
et. al., 2018, pp. 1376).
On the other hand, process issues to be addressed in the multi-cultural team which
eliminating the future conflicts and issues such as role of language. This is one of the major
aspects which help team leader is to reduction in arising conflicts. For this, they need to
prefer appropriate language which is best suitable for the business meeting (Langdon, 2016,
pp. 30). Also they should use formal language while presenting discussion in the meeting
room. They require managing and maintaining different level of ease in the single language
which assists in developing strong relation among leader and members.
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School of Business and Tourism MNG81001
Conclusion
On the basis of above described report, communication is considered as major part of the
company which help in developing strong relation among leader and member in better
manner. The email is an important method which helps in sharing essential information from
one person to another. The teams leaders are manage all the differences in communication
styles, customs and rules of the team members effectively. Also identify key task ad process
issues which are highlighted for reducing the conflicts.
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School of Business and Tourism MNG81001
References
 Haverfield, M. C., Giannitrapani, K., Timko, C., & Lorenz, K. (2018). Patient-
centered pain management communication from the patient perspective. Journal of
General Internal Medicine, 33(8), 1374-1380.
doi:http://dx.doi.org.ezproxy.scu.edu.au/10.1007/s11606-018-4490-yhttps://search-
proquest-com.ezproxy.scu.edu.au/docview/2046366835?OpenUrlRefId=info:xri/
sid:primo&accountid=16926
 Noltensmeyer, Candy J, Meisenbach, Rebecca J, Bresnahan, Mary & Zhuang, Jie
(2016), ‘Emerging Patterns of Stigma Management Communication Strategies
Among Burn Survivors and Relational Partners’, American Behavioral Scientist, vol.
60, no. 11, pp. 1378–
1397. https://journals-sagepub-com.ezproxy.scu.edu.au/doi/full/
10.1177/0002764216657384
 Croucher, Richard, Rizov, Marian & Goolaup, Ram (2014), ‘The antecedents of
direct management communication to employees in Mauritius’, The International
Journal of Human Resource Management, vol. 25, no. 17, pp. 2420–
2437. https://www-tandfonline-com.ezproxy.scu.edu.au/doi/citedby/
10.1080/09585192.2014.880153?scroll=top&needAccess=true
 Merkin, Rebecca (2012), ‘Middle Eastern Impression-Management
Communication’, Cross-Cultural Research, vol. 46, no. 2, pp. 109–
132. https://journals-sagepub-com.ezproxy.scu.edu.au/doi/full/
10.1177/1069397111424867
 Holtrop, J.S., Ruland, S., Diaz, S., Morrato, E.H. & Jones, E. (2018), ‘Using Social
Network Analysis to Examine the Effect of Care Management Structure on Chronic
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School of Business and Tourism MNG81001
Disease Management Communication Within Primary Care’, Journal of general
internal medicine, vol. 33, no. 5, pp. 612–620. https://search-proquest-
com.ezproxy.scu.edu.au/docview/2001385845?OpenUrlRefId=info:xri/
sid:primo&accountid=16926
 Langdon, Danny G. (2016), ‘Improving Management Communication Through Job
Models’, Performance Improvement, vol. 55, no. 7, pp. 24–31. https://onlinelibrary-
wiley-com.ezproxy.scu.edu.au/doi/full/10.1002/pfi.21570
 Marianne Wolff Lundholt (2012), ‘Management Communication with
impact’, Language at Work : Bridging Theory and Practice, vol. 5, no.
9.https://tidsskrift.dk/law/article/view/6177
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