MNG81001 Assessment 3: Social Media Policies in Organizations

This report highlights the significance of using social media effectively within organizations. It outlines the advantages, such as promoting businesses and employee events, and disadvantages, including legal violations and reputational damage. The report emphasizes the crucial role of social media policies in defining sensible social media use, appropriate conduct, and mitigating risks associated with employee online activity, even outside of work hours. It references several studies to support its claims, advocating for clear guidelines to protect organizations from potential liabilities and ensure responsible social media engagement.

SENSIBLE USE OF SOCIAL MEDIA
NAME OF THE STUDENT:
NAME OF THE UNIVERSITY:

INTRODUCTION
The following memo highlights the importance of using social
media in different kind of organizations in a proper and
effective manner.
The prevalence of social media in the workplace has been
continuing apace (Fuchs 2015).

ADVANTAGES OF THE USE OF SOCIAL MEDIA
IN BUSINESS
The social media channels can be used by the business
organizations to publish different kinds of advertisements
and a promotion for their business.
The employee events and the brand name of the
organizations can be easily promoted to ensure the
satisfaction of the brands

DISADVANTAGES OF THE USE OF SOCIAL
MEDIA IN BUSINESS
Legal violations is the biggest threats to the organizations as
employees are more susceptible to the charges of violations to
privacy and hampering the reputation of the organization by
means of posting and commenting different things which are
totally unacceptable to the organization

IMPORTANCE OF SOCIAL MEDIA POLICIES IN
BUSINESS
The impact of social media on the organizations can be serious
with the employers held vicariously liable for the employees to
conduct social media even when comments are made outside
the workplace and not in the office hours (Leiner et al. 2018).

IMPORTANCE OF SOCIAL MEDIA POLICIES IN
BUSINESS
The existence of social media policies in the workplace helps
the organizations to define the sensible role of social media in
the business, define the appropriate and proper usage of the
social media channels.

REFERENCES
Fuchs, C., 2015. Culture and economy in the age of social media. Routledge.
Johnston, J., 2015. ‘Loose tweets sink fleets’ and other sage advice: social media
governance, policies and guidelines. Journal of Public Affairs, 15(2), pp.175-187.
Leiner, D.J., Kobilke, L., Rueß, C. and Brosius, H.B., 2018. Functional domains of
social media platforms: Structuring the uses of Facebook to better understand
its gratifications. Computers in Human Behavior, 83, pp.194-203.
Lüders, M., Fossheim, H. and Ingierd, H., 2015. Researching social media:
Confidentiality, anonymity and reconstructing online practices. Internet
research ethics, pp.77-96.
Richards, J., 2016. 7 Netnographical methods and the challenge of researching
hidden and secretive employee social media practices. Handbook of Qualitative
Research Methods on Human Resource Management: Innovative Techniques,
p.92.
Wankel, C., 2016. Developing cross-cultural managerial skills through social
media. Journal of Organizational Change Management, 29(1), pp.116-124.