MNG81001 Assessment 3: Social Media Policy in Workplace Case
VerifiedAdded on 2023/05/27
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Case Study
AI Summary
This assignment presents a case study analyzing the implementation and impact of social media policies within an organization, specifically focusing on Sunshine 100. It highlights the increasing importance of social media in business for various functions like customer service, marketing, and internal communications. The analysis emphasizes the need for organizations to develop comprehensive social media policies to manage employee conduct and protect the company's reputation, especially given the blurred lines between personal and professional online activities. The case study examines potential negative consequences arising from social media events and underscores the necessity for employees to be responsible and accountable in their online postings, adhering to company guidelines and exercising good judgment to avoid damaging the organization's interests.
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