MNG81001 Management Communication - Social Media Workplace Case

This case study examines the role of social media in the workplace, highlighting the importance of social media policies for organizations. It addresses the challenges of both official and personal use of social media by employees, emphasizing the need for ethical conduct, data security, and brand protection. The analysis covers key considerations such as unauthorized use, impartial treatment, record-keeping, endorsement, and adherence to privacy laws. The case study emphasizes the necessity for organizations to establish clear social media policies, provide ethics training, and ensure that employees understand and adhere to standards of conduct. This document is available on Desklib, where students can find a variety of solved assignments and past papers.

Social Media Role atWorkplace

Social Media is a way to share your personal thing over
there as well as professional content. It require from user
to join and create a uniquely identifiable profile. Examples
are Facebook, Twitter, LinkedIn, Wikis, and Google+ and
many more.Social Media Definition

Social media is providing best way
to publishing content, such as
photographic, text, and video. It is a
low resource and cost effective way
to share content. It is widely
accesses and easy to share.
Important Characteristics of Social Media
Technology

Official use of social media should have standard of ethical
conduct, which include unauthorized use, impartial
treatment, record-keeping, Endorsement, contract and
terms of services.
Security for confidential data, which are uses in the social
media.
Everyone follow the act of privacy, anti-lobbying, hatch, and
intellectual property.
Employees always consider organization in respect of
branding and public relation.
Challenges: Official Use of Social Media

Challenges: Personal Use of Social
Media
Ethical standards are followed for
these things: attribution,
fundraising, endorsement and
official use.
Guidelines must follow for the
brand-protection.
All data should be secure from the
cyber-attacks
Use of social media according to the
information protection.

Addressing the Challenges
Organization must establish the social
media policies and best practices for all
the employees. In ethics training, social
media should be focused. Social media
uses according to the standard of conduct.

Questions?