MNG81001 Management Communication: Technology and Corporate Comm

This report examines the influence of technology on corporate communication, addressing both the challenges and opportunities it presents. Challenges include the potential for misinformation, decreased employee ownership due to increased mobility, and difficulties in controlling external information. Opportunities include faster communication, reduced costs through remote staffing and fewer physical offices, enhanced client interaction, increased organizational efficiency, and faster data collection for improved responsiveness. The report concludes by emphasizing the importance of understanding these factors for effective corporate communication strategies. This document is available on Desklib, a platform offering a range of study tools and solved assignments for students.

MEMORUNDUM
To: Managing Director
From: John Wick
Date: 4/7/2018
RE: Influence of Technology on corporate communication
I am informed of your interest to understand the challenges and opportunities that technology has
brought to corporate communication. I will be more than obliged to break it down for you
Influence of Technology on corporate communication
Corporate communication is the essence of a performing organization, with its functions
affecting the organization both internally and externally. Corporate communications affects how
the organization relates with its stakeholders, how the organization is perceived by its customers
and also the public at large. It cannot go unsaid that corporate communication has vastly been
affected by emerging trends; technology being one of them (Elving, 2012). Internet and its
subsequent technologies more so social media is a good example of how technology that has
affected corporate communications. Through internet, corporations are able to communicate with
their users and vice versa; either directly or indirectly. This may prove to be beneficial or at
times harmful to the image of the corporation. This memo will therefore highlight the challenges
and opportunities that technology brings in the field of corporate communication.
Challenges
It goes without noting that various challenges come with introduction of technology into
corporate communication (Humphreys and Wilken, 2014); although technology has hastened the
speed of communication, it is very easy for nonfactual information or instructions to pass down
to the employees thereby leading to wrong implementation of events from information given if
not corrected on time. Technology enhanced corporate communication also promotes mobility
and doesn’t necessitate for employees to be in the office so long as the management can be able
to get in touch with them. This can lead to loss of sense of ownership by employees and at times
if not handled can be a demotivating factor
From outside the organization, with technology, it is very easy for information to leak out which
may be detrimental to the image or operations of the organization. The organization may also not
have full control of the information shared about them especially on other platforms not within
their domain.

Opportunities
The opportunities brought about by technology in corporate communications are vast. Some
include:
Faster communication-technology enhances the speed of communication within and outside the
organization. If well structured it is easy to pass vital information or instructions to employees on
a timely manner (Tornikoski, Rannikko and Heimonen, 2017) Implementing technology driven
corporate communication also helps reduce costs within the organization. It can be noted that
with technology, the corporation doesn’t need to have several offices (which saves on cost of
space) and can even hire staff globally at cheaper rates so long as they can be able to
communicate adequately
One on one interaction with clients is also enhanced by technology and the organization may
also have the opportunity to deal with clients’ problem on a real time basis. Technology will also
heighten the level of efficiency within the organization in that messages will be relayed and
acted upon without unnecessary delays. There will also be faster collection of data which will
elicit faster responses making the organization more dynamic to its environment.
Based on this information I hope that you have sufficient information on the subject matter going
forward and I will always be available incase you’ll need any further clarification on this issue.
Thank you.
Sincerely

References
Elvin, W. (2012) Corporate Communication Positioned within Communication Studies—
Corporate Communications, an International Journal: The Journal and its History, Scope
and Future Developments. Review of Communication, 12(1), pp.66-77
Humphreys, L. and Wilken, R. (2014). Social media, small businesses, and the control of
information. Information, Communication & Society, 18(3), pp.295-309
Tornikoski, E., Rannikko, H. and Heimonen, T. (2017) Technology-Based Competitive
Advantages of Young Entrepreneurial Firms: Conceptual Development and Empirical
Exploration. Journal of Small Business Management, 55(2), pp.200-215.