MNG81001 - Assessment 2: Virtual Team Report for ABC

This report assesses the feasibility of implementing a virtual marketing team within ABC Company, considering the perspectives of the Marketing Director. The report explores the advantages of virtual teams, such as cost savings, enhanced productivity, and new opportunities, particularly focusing on the context of ABC's global presence in Melbourne, Los Angeles, Shanghai, and Bangalore. It also addresses the challenges associated with virtual teams, including technological investments, potential lack of trust and collaboration, and the risk of social isolation. The report employs arguments both for and against the adoption of a virtual team structure, ultimately aiming to provide a persuasive recommendation to the Marketing Director, based on a critical analysis of the benefits and drawbacks.

Running head: PROJECT MANAGEMENT
Project Management
(A case for the virtual team at ABC)
Name of the Student
Name of the University
Author Note:

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Table of Contents
Introduction......................................................................................................................................2
Discussion........................................................................................................................................2
FOR Arguments...........................................................................................................................2
Against Arguments......................................................................................................................3
Conclusion.......................................................................................................................................4
Reference.........................................................................................................................................4

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Introduction
The report examines the importance of international virtual team which is new form for
working at ABC. Market Director of ABC is planning on the fact that whether they can introduce
a new virtual team for its staff located in Melbourne, Bangalore, Shanghai, and Los Angeles
(Gilson et al. 2015). The best alternative is to keep the things which are position and to make use
of central face to face mode of communication. The marketing team of ABC is completely based
in the headquarters that is Melbourne.
In the coming pages of the report, an idea has been provided with respect to benefits of
Virtual team at various location of ABC organization. After that, an analysis has been done with
respect to FOR and against arguments for virtual team.
Discussion
FOR Arguments
Virtual team can be stated as a growing trend along with followers in the business sector
(Dulebohn and Hoch 2017). Virtual team aims to go undergo any kind of scrutiny for its
researcher which focus on pros and cons. It is being accepted by various professional of the
globe.
Topic Sentence – Benefits of Virtual Marketing at ABC organization
Support 1 – Cost Saving: The biggest plus point of virtual team at ABC organization is
that the team can enjoy by the organization which emphasizes on cost saving. ABC organization
can easily any kind of expense related to office and another kind of utilities like gas, water, and
electricity (Nemiro 2016). There is various organization around the globe that outsource their
operation to some of the low-cost areas.

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Support 2 – Enhancing Productivity and Much Higher Profit: Members of Virtual team
tends to focus on the required task on hand. The practice of virtual team aims to provide support
for improving the organization structure (Eubanks et al. 2016). The members of the team do not
need to deal with any kind of unnecessary kind of bureaucracy that will slow down the whole
process of decision making. It will also improve the overall productivity that will result in much
higher profits.
Support 3 – New Opportunities: If the people see much larger societal level, virtual team
aims to create new kind of opportunities for people. It is all about understanding the people who
are less mobile and very much relocate due to family needs or any kind of physical challenge
(Liao 2017). Now if there are task which does not require any kind of physical presence of
person then it can be supported by the opportunity of deserving candidates.
Conclusion – Virtual Marketing Team at ABC can provide huge number of benefits. In
the above point, we have come across these points.
Fig 1: Virtual Marketing Teams
(Source: Dulebohn and Hoch 2017)

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Against Arguments
Topic Sentence – Drawbacks of Virtual Teams
Support 1 – Huge amount of investment in Technology: A large number of
technologies like emails, messages and video-conferencing applications like Skype is needed by
virtual team. There is a need for efficient use of various communication technologies (Hoch and
Dulebohn 2017). No single tool can provide support to the team members.
Support 2 – Lack of trust and Collaboration: Any kind of cultural difference between
the team members of virtual team can easily result huge number of conflicts (Gilson et al. 2015).
There is large number of challenges encountered by the absence of non-verbal communication
that can be overcome by only face to face mode of communication.
Support 3 – Social Isolation: All the members of team can be affected by lack of any
kind of physical interaction. In virtual environment, the communication is totally based on task.
In the present scenario, social force is considered to be an important factor which comprises of
close friends. It ultimately aims to not so good feeling about social isolation (Dulebohn and Hoch
2017). It will ultimately tend to affect overall productivity and stress.
Concluding Statement: All the above-stated issues in virtual teams can be overcome by
following proper leadership and managerial leadership in ABC organization.
Conclusion
From the above pages of the report, the point can be concluded that this report is all about
benefits and drawbacks of Virtual Teams. International virtual team can be stated as new form of
organization. It is very much related to global development of Information Technology (IT). The
biggest advantage of development has resulted in both benefits and weakness of this particular
form of corporation in International Business. Virtual team creates a platform where employees

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come up with opportunity to easily interact with its colleagues around the world and enrich their
culture. By the help of this method, they can gain knowledge about the other culture.
Reference
Dulebohn, J.H. and Hoch, J.E., 2017. Virtual teams in organizations.
Eubanks, D.L., Palanski, M., Olabisi, J., Joinson, A. and Dove, J., 2016. Team dynamics in
virtual, partially distributed teams: Optimal role fulfillment. Computers in human behavior, 61,
pp.556-568.
Gilson, L.L., Maynard, M.T., Jones Young, N.C., Vartiainen, M. and Hakonen, M., 2015. Virtual
teams research: 10 years, 10 themes, and 10 opportunities. Journal of Management, 41(5),
pp.1313-1337.
Hoch, J.E. and Dulebohn, J.H., 2017. Team personality composition, emergent leadership and
shared leadership in virtual teams: A theoretical framework. Human Resource Management
Review, 27(4), pp.678-693.
Liao, C., 2017. Leadership in virtual teams: A multilevel perspective. Human Resource
Management Review, 27(4), pp.648-659.
Nemiro, J.E., 2016. Connection in creative virtual teams. Journal of Behavioral and Applied
Management, 2(2), p.814.