MNG82001 - Employee Engagement & Job Performance: A Literature Review
VerifiedAdded on 2023/06/13
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Literature Review
AI Summary
This literature review explores the concepts of employee engagement and its impact on organizational success and job performance. It defines employee engagement as the dedication and emotional commitment employees have towards their organization, highlighting its importance in marketing, employee retention, and overall organizational goodwill. The review also establishes a strong relationship between employee engagement and job performance, noting that engaged employees contribute to better brand equity, market share, and sales. They exhibit loyalty, take on additional responsibilities, and foster a coherent work environment, ultimately leading to increased productivity and improved market positioning. The analysis is supported by citations from academic journal articles, emphasizing the practical implications of employee engagement within organizations.
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