Mobile App Research Project - Impact on Customer Satisfaction

This report presents a research project focused on the impact of mobile applications on customer satisfaction within the car manufacturing industry, specifically examining the case of Mercedes Benz. The student outlines the research objectives, including determining the importance of mobile apps, analyzing their influence on customer buying behavior, and assessing their effect on overall customer satisfaction. The research methodology involves a survey for quantitative data analysis. The report includes a checklist completed by the tutor, assessing the research title's relevance, scope, feasibility, and the presence of a research question and rationale. The tutor provides comments and guidance, indicating the student's understanding of the topic and the need for further direction to complete the investigation effectively. The project aims to understand the role of mobile apps in enhancing customer experience and the implications for business development.

Research Title Approval Form
Student name and ID: Batch:
Module: Tutor:
AZDF
Section A: To be completed by the Student
You must complete all parts of Section A and percent to your lecturer for brief discussion and
approval of your proposed research before embaking on writing a full proposal.
Title or working title of research project (in th form of a question, objectives or
hypothesis):
To ascertain the impact of using mobile applications on customer satisfaction level in
car manufacturing company.
Research project objectives (e.g. what is the question you want to answer?) What
do you want to learn how to do? What do you to find out?)
 To determine the importance of using mobile apps in Mercedes Benz.
 To analyse the implications of mobile apps on customers' buying behaviour.
 To determine influence of mobile application on customer satisfaction.
Reason for choosing the project (e.g. links to other subjects you are studying,
personal interest, future planes, why the topic is important):
The reason behind selecting this research project is to gain knowledge about the mobile
application. There is also my personal interest to conduct this investigation.
What type of research approach and methodologies are you likely to use and why?
Survey- Under this, data shows quantitative analysis because it is easy to gather data in
detailed manner.
I conform that the project is not work which has been or will be submitted for another

qualification.
Student signature:……………………………………………date)
………………………….
Section B: To be completed by the lecture
Checklist Yes No
1. Is the proposed research titile related to the
theme?
√
2. Is the research scope realistic? (i.e. not too
broad)
√
3. Is the research feasible? (i.e. could be done) √
4. Is there a research question or hypothesis? √
5. Is there a rationale or clear reason for
choosing the research title?
√
6. Has the student considered how the data will
be collected?
√
7. Has the student considered where the data
will be collected?
√
Comment if any
After some attempt, student
understands about topic of
an investigation. Some
guidance will be provided to
finish investigation on
proper time period.