ITC504 - Design Concept: Local Farm Shop Mobile Application Project

This project presents a comprehensive design concept for a mobile application tailored for a Local Farm Shop, aiming to expand its online services and enhance customer engagement. The project explores two distinct interactive design approaches, detailing the home page, login/signup processes, user profiles, product listings, search functionalities, order placement, shopping carts, location services, and restaurant booking features. It includes a thorough analysis of each design's advantages, disadvantages, and adherence to user interface design principles. The project emphasizes usability goals like user satisfaction and accuracy, along with user experience considerations. The final design selection is justified based on its comprehensive nature, detailed presentation, and ability to meet the farm shop's specific needs, targeting a broad user base regardless of age or technical proficiency. The conclusion highlights the chosen design's suitability for attracting customers and driving business growth, with a detailed bibliography supporting the research and design decisions.

Assessment item 1 - Design Concept
A Case Study of Local Farm Shop
Student Name:
University Name:

Subject Code: ITC504 Subject Name: [Please Fill] Semester Number: [Please Fill]
Table of Contents
Introduction......................................................................................................................................3
Interactive Design 1.........................................................................................................................3
Interactive Design 2.......................................................................................................................12
Reasoning......................................................................................................................................23
Advantages of Interactive design 1............................................................................................23
Advantages of Interactive design 2............................................................................................23
Disadvantages of Interactive design 1.......................................................................................23
Disadvantages of Interactive design 2.......................................................................................23
Design principles of design 1....................................................................................................23
Design principles of design 2....................................................................................................24
Usability goals of design 1........................................................................................................24
Usability goals of design 2........................................................................................................24
Usability experience of user for design 1..................................................................................24
Usability experience of user for design 2..................................................................................24
Selection of specific design and justify.....................................................................................24
For which users you are designing webpage.............................................................................25
How the users want to do the task using the interface...............................................................25
Conclusion.....................................................................................................................................25
Bibliography..................................................................................................................................26
Student ID: 11618110 Student Name: Sri Vineela Anitha Yerramshetti
1

Subject Code: ITC504 Subject Name: [Please Fill] Semester Number: [Please Fill]
Introduction
A Local farm shop wants to expand their market for providing online services to
customers with the help of mobile application. Hence, there is a need to develop a mobile
application to meet requirements of the local farm shop. The major products being offered by the
Local farm shop are food, gifts and wine in addition to that they also run a small restaurant. The
restaurant can accommodate 50 guests and the customers will be able to book the whole
restaurant or table as per their requirement. In this report, the discussion has been carried out to
determine the suitable design that can be adapted to develop mobile application for the Local
farm shop.
Interactive Design 1
Home Page
Figure 1: Home page for the Local Farm shop website
Student ID: 11618110 Student Name: Sri Vineela Anitha Yerramshetti
2

Subject Code: ITC504 Subject Name: [Please Fill] Semester Number: [Please Fill]
(Source: Created by Author)
This page serves as the master page for the other pages of the website for Local farm
shop. This page gives an overview of the products or services being offered to the customers.
Login/Signup Page
Figure 2: Login/Signup page for the Local Farm shop website
(Source: Created by Author)
In this page, the registration and login facilities have been illustrated so that the
customers can keep track of their activities on the site for availing the required services.
Student ID: 11618110 Student Name: Sri Vineela Anitha Yerramshetti
3

Subject Code: ITC504 Subject Name: [Please Fill] Semester Number: [Please Fill]
My Account (User profile) Page
Figure 3: My Account page for the Local Farm shop website
(Source: Created by Author)
This page gives an overview of the customer profile with their personal information so
that they can modify or update as required. This page also shows the offers and loyalty discounts
that are available for particular customers.
Student ID: 11618110 Student Name: Sri Vineela Anitha Yerramshetti
4

Subject Code: ITC504 Subject Name: [Please Fill] Semester Number: [Please Fill]
Products Page
Figure 4: Products page for the Local Farm shop website
(Source: Created by Author)
This page shows the various products that are being offered by the Local farm shop so
that the customers can place their order online.
Student ID: 11618110 Student Name: Sri Vineela Anitha Yerramshetti
5

Subject Code: ITC504 Subject Name: [Please Fill] Semester Number: [Please Fill]
Search Product Page
Figure 5: Search Product page for the Local Farm shop website
(Source: Created by Author)
This page demonstrates upon the search functionality being embedded so that the
customers do not have to browse through the entire product catalogue to find their required item.
Student ID: 11618110 Student Name: Sri Vineela Anitha Yerramshetti
6

Subject Code: ITC504 Subject Name: [Please Fill] Semester Number: [Please Fill]
Order Product Page
Figure 6: Order Product page for the Local Farm shop website
(Source: Created by Author)
This page offers the functionality of placing an order through the website which can be
done by easily clicking on the add button provided below each product.
Student ID: 11618110 Student Name: Sri Vineela Anitha Yerramshetti
7

Subject Code: ITC504 Subject Name: [Please Fill] Semester Number: [Please Fill]
Shopping Cart Page
Figure 7: Shopping Cart page for the Local Farm shop website
(Source: Created by Author)
This page gives an overview of the items that will placed as an order by the customers
along with detailing of the charges and billing amount.
Student ID: 11618110 Student Name: Sri Vineela Anitha Yerramshetti
8

Subject Code: ITC504 Subject Name: [Please Fill] Semester Number: [Please Fill]
Location Page
Figure 8: Location page for the Local Farm shop website
(Source: Created by Author)
This page provides the customer with information in which place the physical store is
located. This page also provides functionality of detecting location so that customers can easily
place their order without having to input delivery address.
Student ID: 11618110 Student Name: Sri Vineela Anitha Yerramshetti
9

Subject Code: ITC504 Subject Name: [Please Fill] Semester Number: [Please Fill]
Restaurant Booking Page
Figure 9: Restaurant Booking page for the Local Farm shop website
(Source: Created by Author)
This page illustrates upon the other service that is being offered by the Local Farm shop
so that the customers can make a reservation in the restaurant according to occasions.
Student ID: 11618110 Student Name: Sri Vineela Anitha Yerramshetti
10

Subject Code: ITC504 Subject Name: [Please Fill] Semester Number: [Please Fill]
Interactive Design 2
Home Page
Figure 10: Home page for the Local Farm shop website
(Source: Created by Author)
This page demonstrates a sophisticated version of the functionalities being offered by the
website of Local farm shop.
Student ID: 11618110 Student Name: Sri Vineela Anitha Yerramshetti
11