Mobile Application Development for Reducing Food Wastage Project

This project outlines the development of a mobile application designed to connect businesses in the food industry with non-profit organizations, aiming to reduce food wastage. The project covers various stages, including pre-production prototyping, market validation, and business start-up activities. Pre-production involves developing and testing the prototype, determining the production process, selecting manufacturing equipment, designing field support systems, and demonstrating product features. Market validation includes establishing market relationships, conducting limited sales, analyzing sales data, surveying customers, and refining the marketing plan. Business growth focuses on monitoring enterprise position, hiring and training personnel, executing contracts, arranging financing, and instituting vision, mission, and management policies. The project also identifies key service providers and deliverables for each stage, emphasizing the application's core functionality, simplicity, and potential to increase social impact by facilitating the donation of excess food to those in need. The business idea targets the reduction of perishable food waste by connecting businesses with non-profits, food banks, and shelters in real-time.

Designing of
mobile
application-
Wastage of Food

Pre-Production Prototype
● Creation of mobile based application to connect business involved
into food industry
● Testing the workability of the application
● Application partner with third party companies to donate resources
like time, assets and manpower to connect with the businesses to
non-profit organization
● Feasibility study on the mobile application

Market Validation
● Positive correlation between the product and the profit indicated by
markup and gross margin per unit
● Initial cost is used when selling of the product with involvement of
payment of the sale representatives
● Apple iphone7 at the first year has low sales of phones, latterly
there is increase of stock price

Business Start-Up
● The project team members have skills into computer programming
and marketing management
● Project coordinator oversees the entire project work
● Marketer involves into product sale
● Computer software engineer maintains the mobile application for
food
● Team members compensate active involvement into the project
work

Activities: Pre-Production Prototype
● Develop production prototype: Testing of proposed solution, testing of navigation,
testing of user interface and core functionality and performing user trials to develop
usability
● Determine production process: Requirements of raw materials, display of market
gap required to fill it and product distribution through official page
● Select manufacturing equipment: Capital equipments, raw materials, market
research, overhead cost
● Design field support system: Utilization of core functionality as well as simplicity
and displayed easy-to-use workflow design
● Demo product features: The product is mobile application- Wastage of Food and
service provided when there is excess food required to recycle through various
channels instead of wastage

Activities: Market Validation
● Establish market relationships: The team has vast skills into
marketing management
● Conduct limited sales: Low sale of Apple iphone 7
● Analyze sales: The sales are made within the set duration
● Survey customers: The product they buy, interest of the
customers, reason behind buying the product
● Refine marketing plan: Analyze the marketing gap

Activities: Business Growth
● Monitor enterprise position: Cash flow is very high since the
services offered by this app are applicable every day. This provide
room for growth and expansion
● Hire and train personnel: More marketing experts are required
● Execute contracts: Maintenance of the app which is done once at
a given period of time
● Arrange Financing: Dispose of food at profit by selling to the
customers
● Institute vision, mission and management policies: To make

Service Providers- Pre-Production
Prototype● Technicians: Observe the technical equipments
● Engineers: Maintenance of the mobile application
● Scientists: Analyze the entire project work

Service Provider- Market Validation
● Sales consultants: Creation of sales protocol, improvement over
sales interactions and creation of relationship with project vendors
● Public relations firm: Hire of public relations agency to enhance
and build of market reputations throughout the media

Service Provider- Business Start-Up
● Attorneys: The person is an advocate for accused and charged to
protect the interest of client. They make sure that the laws are
worked
● CPAs: Guiding of financial planning and maintenance of fiscal
control
● Investors: They buy share in the company to make profit in
business
● HR consultants: Manage people in business, hire people and train
them

Deliverables-Pre-Production
PrototypeLimited production:
● The project work has various disadvantages over the cost
● There are anticipated disadvantages of cost
● Within the process of production, more raw materials are required
for the project
● The market has lot of gaps which are required to fill

Deliverables-Market Validation
Sales:
● Low sale of Apple iPhone 7
● Higher cash flow
● Growth and expansion in the market

Deliverables-Business Start-Up
An Enterprise
● Businesses tend to throw away excess food at the end of the day
● Implement of mobile application- wastage of food
● Increase their social impact in their surrounding communities

Bibliography
● Chernev, A. (2015). The marketing plan handbook. Cerebellum
Press.
● Hollensen, S. (2015). Marketing management: A relationship
approach. Pearson Education.
● Koku, P. S. (2014). Strategic Marketing Plan. In Decision Making in
Marketing and Finance (pp. 35-47). Palgrave Macmillan US.
● Siguaw, J. A., & Simpson, P. M. (2015). A marketing plan for
marketing instruction: A satirical look at student comments.
In Creating and Delivering Value in Marketing (pp. 129-133).
Springer, Cham.