Implementing a Mobile App for Hotel Management: A Digital Solution

This report outlines the implementation of a mobile application as a digital solution for a hotel, aiming to enhance efficiency and foster customer loyalty. The rationale behind introducing the app includes improving real-time interaction with customers, providing relevant location-based information, and promoting the brand. The report addresses relevant Australian legislation, such as the Privacy Act 1998 and the SPAM Act 2003, to ensure compliance. It details the app's design features, including a menu page, location finder, order placement, and order history. The app's functions include facilitating personalized orders, displaying payment values, tracking accumulated points, and offering user-friendly navigation. The report also discusses the app's relevance to the workplace, highlighting its 24/7 availability, direct consumer reach, and potential for cost reduction. The implementation plan includes identifying relevant laws, contracting a designer, registering the app, and conducting a training program for staff. The training program involves a launch meeting and mandatory online training to ensure all employees understand the app's functionalities and benefits.

Running head: DIGITAL SOLUTION 1
Digital Solution
Student’s Name
Institutional Affiliation
Name of the digital solution: Mobile Application for managing a hotel

DIGITAL SOLUTION 2
Reasons for the Introduction of this digital solution:
The primary reason as to why we decided to come up with this app for our Hotel is
because we want to be efficient and create loyalty for our clients.
The mobile application will give the business an opportunity to interact with customers in
real time with relevant information concerning the location along with other
demographics via user profiles (McNally, 2018).
A useful App implies happy and committed clients which lead to buying customers.
Market research indicates that clients usually perceive Companies are offering mobile
apps more positively than those who do not. In that case, the app can make our business
nourish and help us build a relationship with our customers. It will also help us promote
our brand apart from just promoting our products and services (McNally, 2018).
Legislation: For us to introduce the digital solution to the workplace, the Australian
legislation which has to be taken into account are as highlighted below:
Privacy Act 1998: This has to be considered since in the new app we will use personal
information from our customers such as the phone numbers, personal names, and emails
and therefore it’s essential for correct use, storage along with disclosure of that
information (McNally, 2018).
Australian Government Policy Framework for Consumer Protection in Electronic
Commerce:
It has to be taken because we need to be sure that the payment process between our
Applications is going to be correct, and also to be responsible for providing a safe and
efficient online environment for our customers.

DIGITAL SOLUTION 3
SPAM Act 2003: Even when we are going to have our customers information (phone
number), we are not allowed to send any message or emails with information about our
company, if they don’t let us do it (McNally, 2018).
Standard operating procedure
Features of the digital solution
Design features
Contains the main page where the customer can see the menu, accumulated points.
A drop-down menu that contains the locations where we find restaurants.
Another item where we can place the order.
An item that shows the characteristics of each type of food, finally we can find a history
of the orders placed, the points accumulated and the terms and conditions accompanied
by the privacy policies (McNally, 2018).
App functions
1. It allows the customer to see the points where we find the restaurants in the city
indicating the detailed details of the place (Tan, Lee, Lin & Ooi, 2017).
2. The customer can make the personalized order and select the location, time and day to
pick it up.
3. The application indicates which value you must pay when you make the transaction.
4. Allows the client to know the accumulated points that are generated when making each
purchase
5. Loyalty to customers
6. Contains easy navigation that anyone can use.
How it is relevant to this workplace:

DIGITAL SOLUTION 4
1. Will be available 24 hours a day.
Thanks to smartphones, any entrepreneur can be connected to your company 24 hours a
day and, through the app, increase efficiency, reduce costs or grow sales and notoriety.
2. Go to consumers, customers, professionals or investors.
3. A single person can handle all aspects of the application.
4. Discover new users and hold our audience.
5. The best channel of communication with our client.
6. You can use offers and promotions as an element of loyalty.
Procedure:
1. We already selected the best option and decided to introduce a mobile app
2. Then Integrating digital services within all our company, firstly all the staff who are
always in front of the customers, because of the need to know how to use it if any
questions come from anyone. Then the other staff. To this step, we show them the design
and the draft of the application even to receive feedback from our workforce (Tan et al.
2017). When the app is finished, we are going to use the digital services as a fist prove
and then continue perfecting it to do our best to our customers. We need to announce it in
other social media that we previously have as Facebook, internet page, and in our stores
(McNally, 2018).
4. At the end of the process, we ensure that we are following and fulfilling the laws. They
are also mentioned in the app as we called terms and procedures and private policies
Implementation plan
Stage Description Date
Identify laws The legislation has to be identified along with the firm's 10/6/2018

DIGITAL SOLUTION 5
policy which is relevant to the intellectual property
Contract the
designer
Create a brief with the steps and requirements for the
creation of the app
10/6/2018
Registration of
the app
Perform all the necessary process for the registration
of the app
10/6/2018
Final design Present the application to the people of the company 10/6/2018
Training program
Staff Description of training Date
All workforce
from all stores
including shift
leaders and
manager
Launch meeting: it is going to be the main launch of the
app for all employees and is the time to show and answer
the doubts and also explain the advantages (Owens,
Friedman, Brandt, Bernhardt & Hébert, 2016).
10/6/2018
All workforce
from all
stores
Mandatory online training: we provide a short video
showing how to use the app and the advantages of using
the app. The staff must see it and then answer all
workforce from all stores (Hoehle & Venkatesh, 2015).
Since 8 of
October
and
before
10th
November
References

DIGITAL SOLUTION 6
Hoehle, H., & Venkatesh, V. (2015). Mobile Application Usability: Conceptualization and
Instrument Development. Mis Quarterly, 39(2).
McNally, T. (2018). Practical digital solutions: a DIY approach to digital preservation.
Owens, O. L., Friedman, D. B., Brandt, H. M., Bernhardt, J. M., & Hébert, J. R. (2016). Digital
solutions for informed decision making: An academic–community partnership for the
development of a prostate cancer decision aid for African American men. American
journal of men's health, 10(3), 207-219.
Tan, G. W. H., Lee, V. H., Lin, B., & Ooi, K. B. (2017). Mobile applications in tourism: the
future of the tourism industry? Industrial Management & Data Systems, 117(3), 560-581.