Presentation: Target Market Analysis and App Marketing Strategies

This presentation focuses on the marketing strategies for a mobile application, with a particular emphasis on target market analysis. The presentation identifies the primary target market as individuals aged 15-25, who are more likely to use the app for restaurants, salons, and gaming. It also identifies the secondary market as individuals aged 25-30, who may use the app for family purposes. The presentation outlines strategies such as push notifications, content publishing, promotions, and offline advertising to engage both target markets. The importance of app features and continuous updates to retain users and the potential of YouTube videos for promotion is also discussed. The presentation highlights the significance of understanding and targeting both primary and secondary markets to maximize the app's success and profitability.

Make a presentation what is written down.
 Identify the target market(s) for the service.
The target audience will include the age group of between 15 to 30 as the younger people are
relatively more active with their mobile phones and download various apps that are important for
them. Therefore, the app will be designed keeping this age group and their preferences in mind.
The aim would be to make people download this application, keep it on their mobile phones for a
considerable amount of time and time to time changes would be performed so that more number
of people interact with the app on daily/ monthly basis. The target market would be given every
information required on the launch of the every product or service. Various tasks would be
created so as to retain the interests of the audience and to engage the new users. This includes
practice like news and update, push-notifications, offline advertising, contests and promotions.
The audiences will be given relevant push-notifications, publish content on the relevant portals,
develop and launch a promotion, release a steady stream of content regarding the updates and
offline advertising of the application. The organization should also publish their videos on the
YouTube for their promotions. The target audience and the target market has to be maintained.
 Differentiate between the primary market (the market segment that is the key
consumer of your product/service) and secondary markets (other segments that
purchase or use the product/service), if appropriate
Market Size
The target market size would determine the profitability of the business and the market potential
for an app offering various services and product is high as it has viable products and services to
offer and sell.

Primary Market/Buyers
The largest amount of the revenue will be generated from the primary target markets and will
even account for the highest volume of sales. The youngster from the age group of 15-25 would
be considered as the primary market buyers as they are more likely to spend their time with
friends in restaurants, salon, gaming etc. Therefore, the mobile app will offer them with various
coupons and offers that would attract as many youngsters as possible. Further, the organization
will focus on the marketing efforts in order to receive as many grand return as possible.
Secondary Buyers
This segment of target market and audience includes the people of the age group 25-30 who are
busy with their schedule and have less time to visit restaurants, salon, gaming etc. Most of the
individuals of this age group might be married and can use the application for their family
purpose. Therefore, the target audience in this group would have different characteristics and
behaviour as compared to the primary target market.