Project Development: Analyzing Requirements for Mobile App Development

This project focuses on the development of a mobile app for a food providing company, emphasizing the importance of mobile apps in today's business landscape. It begins with an introduction highlighting the benefits of mobile apps, such as increased customer engagement and brand reputation, and outlines the project's objectives, which include enhancing consumer engagement, reinforcing brand image, and expanding market reach. The project then delves into the three main types of requirements: functional, structural, and resource-related. Functional requirements cover the app's features, such as 24/7 service, easy ordering, product reviews, and notifications. Structural requirements address the development process, including market research, cost considerations, app design, testing, and maintenance. Finally, resource requirements detail the necessary elements like icons, splash screens, descriptions, and developer access. The project concludes by reiterating the importance of clear objectives and well-defined requirements for successful project implementation, referencing various sources to support its claims.

Running head: PROJECT DEVELOPMENT
Project Development
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Introduction:
The importance of the mobile app in the business of today’s world cannot be overstated.
With the advent of technology, many small and medium scale organizations are also considering
the idea of creating personal apps for their companies, so as to reach a wider group of
consumers, as well as to offer 24*7 services as per the individual needs of each client. By
creating a personalized app, a company not only manages to improve its operational efficiency
by catering to the needs of the clients as and when the need arises, but also offers the autonomy
to the clients to rate and review the performance of the company in terms of delivery of its
service (Chaitanya et al., 2017). In addition, the semi-automated customer engagement further
helps in transforming the customer experience from a mere ‘okay type experience’ to an amazing
one. Research suggests an average adult devotes a minimum of two and a half hours daily on
digital media, and the same research has indicated that an average number of apps a person uses
daily is 9 (Ghiciuc 2017). Considering the time, an average person spends on apps, it can be
easily stated that the use of mobile application platform can easily help companies increase
customer engagement with the brand, develop brand reputation and ultimately improve sales.
This is the reason why the food providing company X will be developing an app, and the purpose
of the concerned task is to discuss and critically analyse the requirements of creating the app, so
that the company make the necessary arrangements for the same.
Objectives:
In case of any plan or project that an organization decides to engage in, there should be
clearly defined objectives that the company wishes to accomplish, through the implementation of
that specific project. Accordingly, in case of Company X, there are various kinds of objectives

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that the company wishes to accomplish, through the development of the app. The app will be
developed in order to enhance consumer engagement with the company, reinforce the brand
image as well as increase the exposure of the company and its products to a wider set of
consumers (Barnett et al. 2015). There are three kinds of requirements- functional, structural and
resource-related requirements, that will be satisfied by the creation of an app, and have been
discussed below:
Functional Requirements:
The functional requirements of a product to be developed, can be defined as the function
or duty of the system or its components, that will explain the need of developing it. In case of
company X, the mobile app of the company is a product, which is expected to perform a set of
functions (Weitzman et al. 2015). Research suggests that nearly 75% of the adult people of a
developed country actively uses smart phones, and a person spends three and a half hours on
apps, on an average basis, that clearly explains the importance of apps in any business
organization that wishes to experience growth in the customer service (Hsu and Ching 2013).
The function of the app to be created will be created in compliance with the convenience of the
customers, and are being stated below:
 The app will offer round the clock service to the customers, offering food products even
at the odd hour of the day
 Provide easy accessibility to the customers to reach out to company X and order whatever
the wish (Gair 2011)
 Consumers can review the items available for purchase, the price of the same before
making the buying decisions

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 The app will have a rating feature and thus consumers will be able to make informed
decisions while buying the products
 Respond to the needs of the consumers and offer fast, and seamless service
 The app will keep on updating the customers regarding the new discount rates and
lucrative offers (Zhang et al. 2014)
 The consumers will have to wait no more, as they should be able to track where their
food is, live on the app
 In case of any special event such as mega sale offer, the consumers must get automatic
notifications on their apps
 The consumers should have one-touch access to the contact information of the company.
Structural Requirements:
While creating the new app for company X, it is not only enough to have comprehensive
knowledge about the functional requirements that the app must possess, but it is equally
important to be aware of the basic structural requirements, that will be kept into consideration,
while implementing the development of the app (Joorabchi et al. 2013). It is not enough to
formulate the idea of app and chalk out certain basic features, as it is equally important for a
company like X to analyse the market, study its consumer requirements and expectations from
the app, consider its budget, and understand how far the app features can be accommodated
within the budget. Again, the release of the app in the market is not enough, as regularly
checking on the cutsomers’ feedback and making relevant the app is also required to stay in
competition. Accordingly, the basic structural requirements of the app are stated below:

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 Research the consumer market and understand the basic features that the consumers of
the food industry are likely to expect from the app
 Consider the cost, as developing a quality app will never be cheap, and it is bound to cost
somewhere between $50,000 to $1, 20,000 and choose accordingly (Khorkov 2017)
 Find a reliable app developer
 Design the user interface
 Create a clickable prototype that can run on any phone
 Assure the quality by conducting a test on its user-friendly attributes and collect
consumer feedback
 Launch the app
 Maintain the app (Ithnin et al. 2017)
 Support the app by reviewing the ratings, and making necessary changes through updates
of the software.
Resource Requirements:
Launching an app is never as easier as it apparently sounds, as it does take active
engagement in the app building process, as well as adequate resources for the same, and most
importantly money is not just the only resource needed here. One of the most impotant resources
that will require to be developed here include the icons of supported size, such as, iOS @1x,
@2x images and Android, that is, mdpi, hdpi, xhdpi and so on and so forth. Again, at the same
time, the company will also need Splash screens of supported sizes as well as the screenshots in
the correct sizes with the specific languages that the company wishes to use for its target
consumer audience (Vliet 2007). In order to develop its mobile app, the company will need app
descriptions alongside which it will need languages and search keywords in the required
language. At the same time, a list of supported devices and the OS version and Google play
developer access, containing store listing name, description of the paid or free access, short
description of the app and full description of the features of the app, a well-defined logo and app

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icon, feature graphics, content ratings, and review section, contact information, feedback support
and privacy policy and screenshots etc will also be needed(Dave 2017).
Conclusion:
To conclude, it can be stated that the development of the app is of paramount importance
if the company wishes to boost its sales. However, for the effective implementation of any prject,
the project must have clear objectives. In case of the project t at hand, the distinct objectives
have been clearly stated and defined well. The functional requirements enlighten about the
basic functions expected out of the mobile app, while the structural requirements shed light on
the basic structure of developing and maintaining the app. Lastly, the resource requirements
throw light on the necessary and required resources that will be used to develop he mobile app
like Google play developer access.

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Reference List:
Barnett, S., Vasa, R. and Grundy, J., 2015, May. Bootstrapping mobile app development.
In Proceedings of the 37th International Conference on Software Engineering-Volume 2 (pp.
657-660). IEEE Press.
Chaitanya, K.K., Sharma, A., Khan, T., Singh, S.T. and Kumar, K., 2017, February. Android
mobile app development of neural networks for performance parameters computation of
microstrip antennas. In Wireless and Optical Communications Networks (WOCN), 2017
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Dave, J., 2017. How to Build a Mobile App Requirements Document. Retrieved on 11th October
2017 from https://clearbridgemobile.com/how-to-build-a-mobile-app-requirements-document/
Gair, G., 2011. The app store landscape is moving toward segmentation and niche stores.
Retrieved on 11th October 2017 from http://www.research2guidance.com/the-app-store-
landscape-is-moving-towardssegmentation-and-niche-stores/
Ghiciuc, L., 2017. All the Phases of the Mobile and Web Product Development Process.
Retrieved on 11th October 2017 from https://www.thinslices.com/phases-mobile-product-
development-process/
Hsu, Y.C. and Ching, Y.H., 2013. Mobile app design for teaching and learning: Educators’
experiences in an online graduate course. The International Review of Research in Open and
Distributed Learning, 14(4).

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Ithnin, M., Rani, M.D.M., Latif, Z.A., Kani, P., Syaiful, A., Aripin, K.N.N. and Mohd, T.A.M.T.,
2017. Mobile App Design, Development, and Publication for Adverse Drug Reaction
Assessments of Causality, Severity, and Preventability. JMIR mHealth and uHealth, 5(5), p.e78.
Joorabchi, M.E., Mesbah, A. and Kruchten, P., 2013, October. Real challenges in mobile app
development. In Empirical Software Engineering and Measurement, 2013 ACM/IEEE
International Symposium on (pp. 15-24). IEEE.
Khorkov, E., 2017. From Idea To Development: How To Write Mobile Application Requirements
That Work. Retrieved on 11th October 2017 from
https://www.smashingmagazine.com/2017/05/writing-mobile-application-requirements/
Vliet, H.V., 2007. Software Engineering: Principles and Practice. Singapore: Wiley.
Weitzman, L., Lewis-Bowen, A., Chung, C., Mostafavi, R. and Jin, Y., 2015. A Strategy for
Mobile App Development at VMware.
Zhang, M.W., Tsang, T., Cheow, E., Ho, C.S., Yeong, N.B. and Ho, R.C., 2014. Enabling
psychiatrists to be mobile phone app developers: insights into app development
methodologies. JMIR mHealth and uHealth, 2(4).