IT Project Management: Mobile App Development Project Proposal

This project proposal outlines the development of a mobile application for a local retail business, aiming to enhance customer engagement and increase sales. It begins with an identification of the IT project, followed by a feasibility study analyzing technical and economic aspects. The project's aims and objectives are clearly defined, alongside a justification for the agile project management methodology. The proposal details a comprehensive project management plan, including project scope, cost analysis, timeline, quality control measures, communication strategies, resource allocation, and risk assessment. A work breakdown structure and milestone schedule are also provided to facilitate project monitoring and completion. The project focuses on creating a direct marketing channel, boosting brand recognition, improving visibility, and enhancing customer engagement, ultimately contributing to increased sales and profitability for the local retail business.

Running head: PROJECT PROPOSAL
Project proposal
Name of the Student
Name of the University
Author’s Note

1
PROJECT PROPOSAL
Table of Contents
1. Identification of IT projects........................................................................................................2
2. Feasibility study...........................................................................................................................2
3. Project aims and objectives.........................................................................................................3
4. Methodology for the project with proper justification...............................................................4
5. Project management plan.............................................................................................................5
5.1 Project scope..........................................................................................................................5
5.2 Cost of the project..................................................................................................................6
5.3 Project timeline......................................................................................................................7
5.4 Project quality........................................................................................................................8
5.5 Communication plan..............................................................................................................9
5.6 Resources used in project....................................................................................................13
5.7 Risks related with the project..............................................................................................14
6. Work breakdown structure........................................................................................................17
7. Milestone schedule for monitoring and completing project objectives.....................................19
Bibliography..................................................................................................................................20

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PROJECT PROPOSAL
1. Identification of IT projects
The paper mainly reflects on “development of mobile application for local retail
business”. It was discovered that an average age people spend more than three to four hours each
day on mobile device and therefore enterprise mobility is considered as the new norms for the
entire business world. It is found that with the development of mobile application, a direct
marketing channel will be created between the business as well as customers that will further be
beneficial in enhancing the sales of the entire organization. Moreover, the developed mobile
application will be helpful in boosting brand recognition, assists in improving visibility, as well
as helps in improving the engagement of the customers.
2. Feasibility study
A proper feasibility analysis is generally conducted for properly evaluate the success of
the project by effectively determining the visibility of an idea by effectively ensuring that the
entire project is both technically as well as economically justifiable.
Technical feasibility: Proper focus is on various categories of technical resources which
are mainly available for organization for developing the mobile application. The various
technical resources including hardware as well as software which will be utilized for properly
developing the mobile app is further helpful in meeting the meeting the capacity and the need of
the project within the organization (Mukherjee and Roy 2017). If the technical resources are
properly utilized then the chances of any type of technical challenges for the organization is quite
low and therefore the undertaken project is considered to be technically feasible.
Economic feasibility: It is found that the project undertakes cost benefit analysis that
further help the organization in properly determining the viability, costs as well as benefits which

3
PROJECT PROPOSAL
are mainly related with the project before financial resources are effectively allocated within the
project. The cost benefit analysis which is undertaken for showcasing that mobile application
development for local business is considered to be economically feasible (Bejarano et al. 2015).
The ROI for the undertake project will be around 0.2766. The figure which is given helps in
properly reflecting that the project is economically feasible.
Figure 1: Feasibility analysis
(Source: Created by Author)
3. Project aims and objectives
The project mainly aims to develop a mobile application for a local retail business in
order to attract more customers and for increasing the sales of the organization. The objectives
are listed below:
 To develop a mobile based application for a local retail business
 To increase as well as recognize customer loyalty for boosting brand recognition

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PROJECT PROPOSAL
 To increase the sales of the organization that further enhances the profit of the
organization.
4. Methodology for the project with proper justification
According to Peroni (2016), agile PM is considered as an iterative approach that mainly
helps in properly managing the project software. The agile approach helps in adding exceptional
opportunity for the customers by prioritizing features starting from the iteration to the review
sessions for building continuous features. The agile software helps in allowing the project client
to properly identify the priorities of the features for understanding the needs that are significant
for the client for properly delivering the features which helps in providing most important value
to the business.
It is reflected by Patwardhan et al. (2016) that use of agile software assists in improving
project quality by breaking down the project into units such that the project team can be able to
focus on proper quality testing, quality development and proper collaboration. By effectively
undertaking reviews, quality that is associated with the project generally gets improved by
effectively fixing different types of defects properly effectively identifying as well as fixing
different types of shortcomings effectively by determining the expectations that mismatches
early (Sunner 2016). In addition to this, agile software is considered as a powerful tool that not
only provides benefits to the team that engages in development but it also helps in giving
different types of benefits to the project clients.
Furthermore, it is opined by Altameem (2015) that agile software is considered as the
most efficient software as each of the sprint generally has fixed duration and therefore the cost is
found to be very much expectable as well as restricted to the work that is mainly completed by

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PROJECT PROPOSAL
the team members. Combined with the estimation provided to the client it is found that the client
can be able to properly understanding the cost for each of the feature which is further beneficial
in improving the procedure of decision making about the priority of different features. In
addition to this, agile development is considered to be very much iterative such that all the
features get properly delivered that further provides a number of benefits when the product
generally remains in the project development procedure.
5. Project management plan
5.1 Project scope
In-scope
The project in-scope generally include:
 Collection of ideas from the market before developing the mobile app
 Creating design for the project prototype
 Development of database for mobile app
 Code validation
 App testing
Out scope
Out scope of the project is listed below:
 Training needs will not be arranged for the workers who work for successful
development of mobile application
 The details about the vendors are not discussed in the research proposal report

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PROJECT PROPOSAL
5.2 Cost of the project
It is found that in order to develop a mobile app, budget of around $70, 720 is needed by
the project manager.
Figure 2: Cost of the project
(Source: Created by Author)

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PROJECT PROPOSAL
5.3 Project timeline
The project timeline that is given below assists in properly reflecting that around 87 days
is needed for developing a mobile application for local retail business.
Figure 3: Project timeline
(Source: Created by Author)

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PROJECT PROPOSAL
5.4 Project quality
It is found that for properly maintaining the quality of mobile app development, different
types of steps are undertaken by the project team members and those steps are listed below:
Setting realistic timeframe: Time constraints are considered as the major root cause for
quality issues and therefore, if realistic timeframe is set for the entire project then the manager
can be capable of getting enough time for focussing on project quality rather only focussing on
the completion date of the project (Shaari et al. 2015).
Providing training: It is identified that for properly maintaining the quality of the
project, the team members must be trained in such a way that they can be able to follow proper
quality related strategies as well as procedures during the execution phase of the project.
Stick to the project needs: after the quality criteria as well as project needs are properly
defined in the project. It is quite important to properly balance the project improvement as
adding features which are not actually demanded by the customers generally helps in delaying
the project by successfully increasing the cost of the project (Qin, Liu and Kuang 2016).
Controlling quality: It is important to make sure that the deliverables of the project are
quite correct and are free from different types of issues and therefore proper focus is on the
project quality is needed from starting to the closure phase of the project. Furthermore,
determining as well as correcting various types of defects can further be helpful in saving both
time as well as money that is associated with the project.

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PROJECT PROPOSAL
5.5 Communication plan
The communication plan which is given below for mobile app development reflects how
team members communicate among themselves for executing the project.
Communication
type
Description Method Frequency Owner Audience
Project status
report
The status
report of the
project is
shared by the
team leaders
with the
managers
such that the
team can be
capable of
knowing the
current state
of the
project.
Email Monthly Team leader Project
manager
Weekly meeting Weekly
meeting is
undertaken
for sharing
Face to
face
Weekly Team
members
Team
leaders

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PROJECT PROPOSAL
the issues and
risks which
the team
members
faces during
the app
development
project so
that the
problems get
effectively
resolved by
implementing
proper steps
within the
entire project.
Kick off meeting Within the
kick off
meeting, the
project
managers
share details
about the
Face to
face
Once Project
manager
Team leader

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PROJECT PROPOSAL
project scope,
project
objectives as
well as other
details
including
time and
budget for
successfully
such that the
project team
can be able to
work quite
effectively.
Stakeholder
update
The
stakeholders
generally
update
different
types of
information
that are
necessary for
Face to
face/ Email
When
needed
Stakeholders Project
manager