Analysis of Mobile Application Integration for Picoso Restaurant

This report examines the integration of mobile applications within the business operations of Picoso, a Mexican restaurant franchisee. It provides a comparative analysis of mobile applications versus web-based applications, highlighting the benefits of mobile integration, such as faster performance, personalized preferences, and access to device features. The report also includes a work breakdown structure detailing the front-end user interface requirements for the mobile application, including user signup, home page features, payment options, personal details settings, and notifications. Furthermore, it explores alternatives to in-house application development. The conclusion emphasizes the advantages of an in-house mobile application for Picoso to enhance customer engagement and brand value. The report is supported by several references to relevant research and studies on mobile application development and its impact on business.

Integration of mobile application in the business
Name of the student
Name of the University
Author Note

2INTEGRATION OF MOBILE APPLICATION IN THE BUSINESS
Executive summary
The following report includes an analysis of the comparison made between the presence of mobile
applications and web based applications. The chosen company is a Mexican restaurant franchisee
name Picoso. The report further includes a discussion of the benefits of the mobile integration for a
business as compared to the web based association. Moreover, the report also includes a work
breakdown structure of the requirements of the application in case of front end connectivity.
Furthermore, the report also includes an alternative to the in-house applications.
INTEGRATION OF MOBILE APPLICATION IN THE BUSINESS Page 2

3INTEGRATION OF MOBILE APPLICATION IN THE BUSINESS
Table of Contents
1. Introduction:........................................................................................................................................ 4
2. Discussion:........................................................................................................................................... 4
2.1 Company Overview:.......................................................................................................................4
2.2 Topic 1 Benefits of mobile applications over desktop applications:..............................................5
2.3 Topic 2 Work Breakdown Structure:..............................................................................................6
2.4 Topic 3 Alternatives to in-house development:.............................................................................8
3. Conclusion:.......................................................................................................................................... 9
4. References:........................................................................................................................................ 10
INTEGRATION OF MOBILE APPLICATION IN THE BUSINESS Page 3

4INTEGRATION OF MOBILE APPLICATION IN THE BUSINESS
1. Introduction:
A mobile application is named as a product application which is included in business
organizations or company’s business operations. They are essentially made to be utilized on a
Smartphone device or any other devices. These features are not always facilitated by using a laptop or
desktop. The report further includes a discussion of the benefits of the mobile integration for a
business as compared to the web based association. Moreover, the report also includes a work
breakdown structure of the requirements of the application in case of front end connectivity.
Furthermore, the report also includes an alternative to the in-house applications.
2. Discussion:
This section includes the main discussion of the report.
2.1 Company Overview:
Picoso is considered a Mexican restaurant franchisee that has many operating locations which
are in business on the Sunshine Coast. The main business operations of the restaurant include
the eat-in mode where the people are allowed to have a meal in the traditional style. In addition,
their business also includes the presence of a website which is used to get orders from customers.
These orders will then be placed to order takeout from the restaurant where the people have to come
down to the take their meal. This analysis of the report is to include a web based presence for
integrating the delivery services that will facilitate the audiences to order food without the need of
going to the restaurant. This will also help the restaurant to reach their intended goals and diversify
the profits made. In addition, this will also help the restaurant to get their desired level of brand
INTEGRATION OF MOBILE APPLICATION IN THE BUSINESS Page 4

5INTEGRATION OF MOBILE APPLICATION IN THE BUSINESS
engagement in the market which will allow the restaurant to get a higher level among the
competitors.
2.2 Topic 1 Benefits of mobile applications over desktop applications:
This section is used to describe the various benefits of the mobile applications as compared to
the web based entities.
The first advantage is the faster working of the mobile applications. It is usually considered
that the mobile applications work at a much higher speed than the traditional web-based system. As
the data that is used for processing is stored in the local devices in case of mobile applications, the
speed of fetching the data is much faster as compared to both the mobile sites and the desktop sites
where the data is stored in the web server (Al-Jabri and Sohail 2012). The dependency of network
speed is also an issue which makes the mobile applications a most viable choice. In addition, the
websites uses the JavaScript or flash player to allow some integrations to work properly whereas the
mobile application are based on the use of frameworks which makes it a more faster and efficient
process of business operations for both a company and their audiences.
The second advantage is the use of personalized preferences. A website uses cookies which
can be come at a public dismay because most people may have anti-virus programs to block such
programs. In cases of mobile application, the searches and preferences are always used to filter high
quality contents and the users are always shown products based on their activities (Corral, Janes and
Remencius 2012). Thus, this helps in meeting the demands of the customers and makes more
conversions for the concerned products.
The third advantage for using a mobile application for business is that it does not need
constant network access to engage on some pages. For example, an application for restaurants can
INTEGRATION OF MOBILE APPLICATION IN THE BUSINESS Page 5

6INTEGRATION OF MOBILE APPLICATION IN THE BUSINESS
have some of their product pages load without the need for much connectivity. This reduces the need
for the users to stay connected to the internet for a long time as in case for a website based system.
This also increases the engagement needed and thus drives more sales for a business.
The fourth advantage for a successful mobile application integration is the use of own device
features. This implies that the mobile applications have been made to access the other applications
present in the Smartphone like barcode scanners, GPS or camera features. This helps the users to
engage more on the application (Dalmasso et al. 2013). For a restaurant based applications, the
presence of navigational features in the application can be used to track the delivery status of the
orders placed. In addition, the presence of a bar code scanner can be used to get the prices off the
labels of the products and keep them posted regarding their engagements.
Another advantage with the use of a mobile application is that an application allows the use of
push notifications which is shown in the lock screen of the Smartphone. This allows any business to
stay in touch with them and notify their customers in case of any new products launch or other
service related items (Tayade 2014). In addition, regular update notification is also sent to the users
where they can update their application and engage on new activities.
2.3 Topic 2 Work Breakdown Structure:
This section is used to describe the front-end user interface of the application. This involves all
the activities that will be provided to the user from Picoso via the mobile application.
INTEGRATION OF MOBILE APPLICATION IN THE BUSINESS Page 6

7INTEGRATION OF MOBILE APPLICATION IN THE BUSINESS
Fig 1: Work breakdown structure
(Source: Created by the author)
The work breakdown structure is used to display the front-end user interface of the mobile
application that will be integrated in the business operations of Picoso restaurants. The first feature of
the application is the user signup pages. This page is displayed before giving access to the application.
Mainly, this page is used to get leads and apply for more sales. The page has two divisions where one
part is the signup for new customers and the other part is the login for existing users. After giving
email and passwords to the form provided, the users are provided access to the system.
The next part is the home page features. The features of the home page include showcasing
the designs of the restaurants which highlights the brand engagement in the market. The presence of
a new designs and a great user interface is necessary for getting the required engagements from the
INTEGRATION OF MOBILE APPLICATION IN THE BUSINESS Page 7

8INTEGRATION OF MOBILE APPLICATION IN THE BUSINESS
customers. The home page also displays a list of the best offers to the customers based on their
preferences. This will make more sales and let Picoso lead the market competition. In addition, the
customers can also search for food orders depending on their needs (Palmieri, Singh and Cicchetti
2012). Moreover, the food icons will show a rating out of 5 on top of it. This rating will be based on
user reviews that are very important for succeeding in the digital market.
The next page in the front-end user interface is the payment options. The first option is
the presence of a cart where customers can store their orders before proceeding for checkout. They
can even add or remove orders from the cart allowing the options of more flexibility. The final orders
are then placed and the payment is made by the customers to be delivered at their doorsteps.
The fourth page is for setting the personal details of the users. This section is used to change
the name, address, pin code or email id. This option is mainly used for the new as well as the existing
customers (Hao et al. 2013). The new customers update their details so that the orders can be
delivered at their house. The existing customers apply updates their details in case they have changed
their residential address.
The last feature is the presence of notifications from the application. This feature is to update
the customer regarding any new changes or proposals. In case of a new order placed, the application
sends a notification which is displayed in the lock screen of the Smartphone. In addition, the presence
of new best offers in the home pages is also another feature which involves the presence of
notifications.
2.4 Topic 3 Alternatives to in-house development:
This section discusses the presence of application of any alternative method of application
development as opposed to the in-house development method. A mobile application has to be
INTEGRATION OF MOBILE APPLICATION IN THE BUSINESS Page 8

9INTEGRATION OF MOBILE APPLICATION IN THE BUSINESS
programmed and developed before commencing with the business activities. This involves
contracting program developers or making an in-house application (Shiraz et al. 2013). The
contractors make up the development and the other features for making a fully functional application
for integration. However, the contractors are not always subjected to the policies of a business and
this may lead to problems. In addition, fake companies can trick people into investing for services and
disappear with their money. Moreover, the businesses also do not have full custom rights to change
any program codes according to their need.
Thus, it is recommended for the business owners to make their own in-house application. This
will enable transparency of the system and will allow streamlining of the business.
3. Conclusion:
Thus, it is concluded from the report that the use of an in-house application can be beneficial
for Picoso to continue their business activities by the use of mobile application. From the analysis
made on the report, the use of mobile application is extremely beneficial over the use of web-based
activities. This allows more engagement from the user and will lead to better position of the brand
value in the market.
INTEGRATION OF MOBILE APPLICATION IN THE BUSINESS Page 9

10INTEGRATION OF MOBILE APPLICATION IN THE BUSINESS
4. References:
Al-Jabri, I. M., and Sohail, M. S. (2012). Mobile banking adoption: Application of diffusion of
innovation theory.
Corral, L., Janes, A., and Remencius, T. (2012). Potential advantages and disadvantages of
multiplatform development frameworks–a vision on mobile environments. Procedia Computer
Science, 10, 1202-1207.
Dalmasso, I., Datta, S. K., Bonnet, C., and Nikaein, N. (2013, July). Survey, comparison and evaluation
of cross platform mobile application development tools. In Wireless Communications and Mobile
Computing Conference (IWCMC), 2013 9th International (pp. 323-328). IEEE.
Dinh, H. T., Lee, C., Niyato, D., and Wang, P. (2013). A survey of mobile cloud computing: architecture,
applications, and approaches. Wireless communications and mobile computing, 13(18), 1587-1611.
Hao, S., Li, D., Halfond, W. G., and Govindan, R. (2013, May). Estimating mobile application energy
consumption using program analysis. In Software Engineering (ICSE), 2013 35th International
Conference on (pp. 92-101). IEEE.
Nayebi, F., Desharnais, J. M., and Abran, A. (2012, April). The state of the art of mobile application
usability evaluation. In Electrical and Computer Engineering (CCECE), 2012 25th IEEE Canadian
Conference on (pp. 1-4). IEEE.
Palmieri, M., Singh, I., and Cicchetti, A. (2012, October). Comparison of cross-platform mobile
development tools. In Intelligence in Next Generation Networks (ICIN), 2012 16th International
Conference on (pp. 179-186). IEEE.
INTEGRATION OF MOBILE APPLICATION IN THE BUSINESS Page 10

11INTEGRATION OF MOBILE APPLICATION IN THE BUSINESS
Prasad, M. R., Gyani, J., and Murti, P. R. K. (2012). Mobile cloud computing: Implications and
challenges. Journal of Information Engineering and Applications, 2(7), 7-15.
Rao, N. M., Sasidhar, C., and Kumar, V. S. (2012). Cloud computing through mobile-learning. arXiv
preprint arXiv:1204.1594.
Shin, C., Hong, J. H., and Dey, A. K. (2012, September). Understanding and prediction of mobile
application usage for smart phones. In Proceedings of the 2012 ACM Conference on Ubiquitous
Computing (pp. 173-182). ACM.
Shiraz, M., Gani, A., Khokhar, R. H., and Buyya, R. (2013). A review on distributed application
processing frameworks in smart mobile devices for mobile cloud computing. IEEE Communications
Surveys and Tutorials, 15(3), 1294-1313.
Tayade, D. (2014). Mobile cloud computing: Issues, security, advantages, trends. IJCSIT) International
Journal of Computer Science and Information Technologies, 5(5), 6635-6639.
INTEGRATION OF MOBILE APPLICATION IN THE BUSINESS Page 11