Analyzing Mobile Apps' Influence on PrestaShop Customer Satisfaction

This research project investigates the significance of mobile applications in contemporary society and their effect on customer satisfaction, with a focus on PrestaShop, a prominent online retail company. The project explores the background of mobile applications and their role in business, emphasizing the importance of digital tools for organizational development and customer engagement. The literature review examines the impact of mobile apps, customer acquisition strategies, and the relationship between digital technologies and organizational performance. The research methodology includes the type of investigation, research design, approach, and data collection methods. The project aims to analyze the importance of mobile applications in modern society and their impact on customer satisfaction, while the objectives involve identifying the significance of mobile technologies, determining PrestaShop's customer attraction measures, and evaluating the link between digital technologies and organizational development. The research questions address the significance of mobile apps, PrestaShop's strategies, the evaluation of digital technologies, and methods to achieve a competitive edge. The research findings will be presented in the data analysis chapter, followed by a conclusion and recommendations, offering insights into enhancing customer satisfaction and organizational performance through mobile applications.

RESEARCH
PROJECT

Table of Contents
TITLE..............................................................................................................................................4
CHAPTER 1: INTRODUCTION....................................................................................................4
Overview of the Research............................................................................................................4
Background of the Research........................................................................................................5
Significance of the Research.......................................................................................................5
Research Aim...............................................................................................................................6
Research Objectives.....................................................................................................................6
Research Questions......................................................................................................................7
CHAPTER 2: LITERATURE REVIEW.........................................................................................7
2.1 The significance of Mobile applications and technologies within the modern era...............7
2.2 The essential measures which are adopted by PrestaShopas to gaining attention of
customers towards the firm or its offered products and services at market place.......................9
2.3 The relationship between digital technologies and organisational developing performance.
...................................................................................................................................................10
CHAPTER 3: RESEARCH METHODOLOGY...........................................................................10
Type of Investigation.................................................................................................................10
Research Design........................................................................................................................11
Research Approach....................................................................................................................11
Research Philosophy..................................................................................................................11
Data Sampling...........................................................................................................................12
Data Collection..........................................................................................................................12
Ethical Consideration.................................................................................................................12
CHAPTER 4: DATA ANALYSIS................................................................................................14
CHAPTER 5: CONCLUSION AND RECOMMENDATION.....................................................26

Conclusion.................................................................................................................................26
Recommendation.......................................................................................................................26
REFERENCES..............................................................................................................................28
APPENDIX....................................................................................................................................30

TITLE
To analyze the importance of mobile applications within the modern society and its
impact on attaining customers satisfaction. A case study on PrestaShop .
CHAPTER 1: INTRODUCTION
Overview of the Research
In this advanced time every business association is centered on giving fantastic merchandise and
enterprises to their potential clients in regard to fulfilling their necessities and needs. Association
are broadly worry on improving their business execution through applying advanced devices and
innovations at work put as computerized types of gear are more successful, in expanding the
execution of firm at commercial center (Beetham and Sharpe, 2013). Mobile applications are
considered as the essential element of the modern society as in this competitive era large number
of people are based on mobile and its various applications as to making their self entertaining
and busy. Mobile applications is the most applied technology on which large number of people
in different age group are based as this consist to be the most entertaining source. PrestaShop is
the chosen organisation for this particular report, PrestaShop is a leading online retailing
company which deals in variety of products and services at market place. The major purpose of
firm is to fulfilling the desires of people through offering them variety of products and services
as per their choice. The company offering its products and services through various online
sources such as mobile application, online website and company’s page etc. Propel instruments
and advancements are profitable for authoritative development and achievement. In this
advanced period the real reason for every little and in addition expansive business association is
to upgrading their execution and efficiency at commercial center through applying different
inventive thoughts and apparatuses, advanced innovations are compelling in executing all
business tasks in powerful way as to delivering amazing products and ventures for clients. In the
present situation vast number of individuals is invest an immense measure of energy with
advanced supplies as these are most engaging and accommodating in nature. So every little and
extensive business undertakings are worry on embrace new and successful advancements at work

put as to expanding efficiency and execution of firm. Computerized proficiency can be resolved
as the capacity to apply advanced innovation, specialized instruments or different system to
make, get to, oversee, coordinate and assess information and data in regard to direct different
tasks in a lead society.
Background of the Research
On the planet brimming with digitalization individuals are especially worry about the new and
quick types of gear in regard to making their life all the more simple and agreeable. Advanced
apparatuses and advances are financially savvy in nature using computerized instruments and
advances individuals can without much of a stretch fulfill their necessities at wherever. The
major centered region of firm is to creating association execution through accomplishing high
aggressive edge at commercial center. In this present time rivalry is so high, each firm is
centered on increasing high position at commercial center offering assortment of products and
ventures as opposed to their adversaries (Sheninger, 2014). Mobile applications plays vast role in
developing organizational performance and productivity at market place as large number of
people are spending a huge amount of time on mobile and its various applications which are
helpful in making their life easy and comfortable. In the competitive era people live in a tight and
busy schedule so they are not having time to buying goods so they apply online application as to
satisfying their needs and wants without making any kind of extra efforts. PrestaShop.com. Inc,
is doing business as PrestaShop it is a small freemium open source e-commerce solution
company. The company was founded in the year of 2008 by Bruno Leveques and Lgor
Schlumberger.
Significance of the Research
The present research is based on the importance of mobile applications and its impact on
attaining customer’s satisfaction. Buyers are considered to be the most essential element of
market as the growth and success of firm are based on the higher customer’s attraction. The
major motive of each small as well as small business enterprises is to offering variety of products
and services to their potential buyers. The research is led with a specific end goal to enhance the
abilities and information of analyst. It will likewise portray the necessity of modernization inside
business substances and how it will be enhance their creation procedure. Presently nowadays,
every association and even government likewise put different endeavors for executing

modernization by rising distinctive computerized systems or components. UK populace likewise
has a tendency to embrace new and propel innovation which makes their lives more less
demanding. In this point of view, media transmission organizations are endeavoring to enhance
its administrations by putting more procedures in them. Besides, mechanical headway
additionally helps in enhancing new execution level of workers as they will skilled to perform
well.
Research Aim
This is the most important part of research project on which the potential activities of
research are based on. Research points characterize the genuine motivation behind the
examination in order to discover all answer of inquiries in a logical way (Fitzgerald and et. al.,
2014). Points are depending upon wanted results of the exploration which is must for specialist
to accomplish. It helps in influencing an exploration to extend more proficient or viable.
Moreover, it manages what and how to accomplish; in this manner look into points renders
course towards fruition of all exploration exercises. The essential aim of this particular research
is “To analyze the importance of mobile applications within the modern society and its impact on
attaining customer’s satisfaction”. A case study on PrestaShop.
Research Objectives
Research targets are the best possible systems which portrayed the best approach to accomplish
investigate point. All means which takes needs particular arrangements of undertakings keeping
in mind the end goal to achieve objectives of research venture. Research goals ought to be
sensible and unequivocally chosen. They make an exact utilization of ideas and information.
There are portrayed significant targets of this exploration venture, such are expressed as under: -
 To identify the significance of Mobile applications and technologies within the modern
era.
 To determine various measures which are adopted by PrestaShopas to gaining attention
of customers towards the firm or its offered products and services at market place.
 To evaluate the relationship between digital technologies and organisational developing
performance.
 To recommend various ways by which higher competitive edge can be attained at market
area.

Research Questions
An examination questions are principal perspective of research venture; it accentuation on
assurance of system and aides all phases of request (Danese, 2013) . What's more, inquire about
inquiries begins with different issues which somebody needs to determine and distinguishes the
purpose for this. It alludes certain regions of concern which need to tended to and troubles which
are required to be tended to and conditions that can be made strides. Underneath specified are
some exploration questions are described as under:
 What are the significance of Mobile applications and technologies within the modern era?
 What are the essential measures which are adopted by PrestaShopas to gaining attention
of customers towards the firm or its offered products and services at market place?
 How to evaluate the relationship between digital technologies and organisational
developing performance?
 What are the ways by which higher competitive edge can be attained at market area?
CHAPTER 2: LITERATURE REVIEW
This comprises to be a basic piece of research venture which helps in directing an inside and out
research in regard to investigating suitable outcome and result. It is a content of researcher paper
which includes the present information in which substantive discoveries and results are included.
In this area see purposes of different creators are investigated in regard to coming to at
conclusive outcome and result (Bovee, Thill and Raina, 2016). This piece of research helps in
giving a noteworthy heading to the examination er to do the entire research works a correct way
as to aggregating the last and suitable result. In this segment information must be accumulated
through auxiliary wellspring of information gathering, in this past research assumes viable part in
pushing ahead towards right bearing. The significant explanation behind directing another
exploration is to overcoming the shortcoming of the past research report.
2.1 The significance of Mobile applications and technologies within the modern era.
As per the views expressed by Nanda Kumar, 2016, Mobile phone apps are no
longer just an application. It considered as an most useful element which helps in providing long
term benefits to the people as to keep them connected with each other. The mobile or the smart
phones have arrived in a very big and challenging manner. Mobile and smartphones are

responsible for changing the business functions as these are helpful in gaining attention of large
people towards the firm as to fulfilling their basic desires. In the modern society million of
people are using mobile and technological devices and each small as well as small business
enterprises are concern on developing mobile applications as to making their business more
lenient and smooth. As a large online retail company it is essential for PrestaShopto use most
effective and appropriate strategy as to attaining higher growth and success at market place.
There is various importance of mobile applications in which some are described as under:
Customization: It consist to be an essential tool which is possible in the mobile applications is so
away unforeseen for a website (Arnab and et. al., 2015). Mobile application needs to be ensure
about providing better User experience through providing effective facilities like Location
tracking which are used in the mobile apps as to tracking the location of users. PrestaShop is
widely concern on utilising mobile applications as to reaching at their final customers through
distributing they are selected products and services.
Acquiring new customer:
High number of customers attraction is beneficial for company as to generate high
amount of revenue which create various benefits for the farm mobile applications are effective in
providing appropriate services to the people who are very much willing to taking benefits of
production services for a specified company is also giving a chance to the organisation for titling
its towards their potential buyers.
Updating the trend:
Emails and mobile applications are considered as the basic source of correspondence with
the people organizations are concerned on applying different applications as true maintaining
appropriate flow of information in order to generating effective fruitful outcome there are
products that are based on card on new arrivals even the discounts and the best offers are quite
effectively distributed with the notification technology on the mobile application.

2.2 The essential measures which are adopted by PrestaShopas to gaining attention of customers
towards the firm or its offered products and services at market place.
In the modern business world the major focused area of each business Enterprises as to
attracting more and more Biased towards their form or its offered products and services as to
increasing the profitability and revenue of firm by developing their sales PrestaShop is a most
leading online retailer company which deals in variety of products and services and very much
focused on grabbing the attention of people towards the farm bro providing various beneficial
services to their potential buyers (Mohammadyari and Singh, 2015) . the major motive of
PrestaShop is to capturing a wide area of market through offering variety of products there are
various measures which are adopted by PrestaShop as to attaining higher growth in success at
market place in which some are described as under:
Discount offers: This is the most popular way to gaining attention of people towards the form as
a small business Enterprises PrestaShop mainly deals through online marketing and providing
different discount products to their regular and potential customers as to retain them for long
time. Discount is the best way to attract buyers towards the firm.
Quick response: As a small business concern PrestaShop engage in various online trading
through their application website and online pages the company is widely focused on providing
quick response on the request of buyers as to maintaining their interest towards the form or its
offered services. Response represents that the company is taking their customers as the priority
which help in creating value for company to sustain people for long run of business activities.
Skilled employees: Human resource is considered as the most essential element of found as a
whole activities of farmer based on the efforts of employees as a small business Enterprises it is
necessary for PrestaShop to hire skilled and educated people at workplace who are having
potential knowledge about online trading and various applications which are used by company in
order to providing products and services to their wires effective recruitment of employees create
benefits for the farm in developing their performance through implementing efficient efforts of
employees.

2.3 The relationship between digital technologies and organisational developing performance.
As per the opinion of Kumar and Reinartz, 2012, Digital technologies are considered as
the most essential stores which are effective in enhancing the profitability of an organisation by
implementing right source at the right place. Significant knowledge about technologies are
essential for each enterprise or its employees as to performing they are all business operations
and functions in more effective and efficient manner. there is an effective relationship between
Digital Technologies and developing organisational performance as it represents that if
organizations are able to implement their resources in effective manner than it is possible for an
organisation to attain higher growth throw offering variety of products and services. As the
largest online retailer company it is essential for PrestaShopto implement appropriate changes
and modification in their strategies and operations in order to sustaining a higher position at
Marketplace it is also essential for PrestaShop to maintain its brand image in the mindset of
customers through offering them new and innovative products within the market digital tools and
technologies are beneficial for farm in enhancing their performance through producing more
innovative and technological products as to satisfying the needs and wants of customer.
CHAPTER 3: RESEARCH METHODOLOGY
Research approach comprises with a methodical arrangement that can be utilized as a part of
request to influence an examination to extend. It creates speculation or giving arrangements by
characterizing and additionally redefines significant issues or issues. This piece of research is
imperative in light of the fact that in this researcher discovers all answers till conclusion. In this
connection, there are utilized different strategies to direct an exploration with a point of better
results. Thusly, examine philosophy conveying research venture viable way by utilizing
distinctive applications. It is grouped into various portions which are depicted as under: -
Type of Investigation
Research is a technique for deliberate social event of data and information with a specific end
goal to investigate headway of learning in any region (Stark, 2015). A research can be qualitative
or quantitative in nature. In this task qualitative research strategy has utilized as a part of request
to draw compelling results. Research strategy are use to examine variable utilizing viable

calculation and figuring’s to do fruitful research. Through this, specialist sort out all exploration
exercises successfully which enhance results.
Research Design
This is a segment which will state about as how ponder function can be led in a
compelling way. Research configuration is a way which help examiner in sketching out a
diagram as indicated by entire research work will be directed. This sections is consist of three
major types such as descriptive, exploratory and experimental research design (Chen, Li and
Arnold, 2013). This bit of work will center on using illustrative method of outline as it will
accentuation on the reality as how computerized advancements impacts association and its
adequacy. It will help specialist in portraying as how qualitative viewpoint can be
comprehended.
Research Approach
There are distinctive ways which can be utilized by agent for leading exploration work in a
coveted way. This is a segment that wills accentuation on ways analyst will approach this task
work. There are two kinds of research approach that are done, inductive and deductive. For this
case, previous one is utilized as an approach that will permit specialist in completing work while
managing flow of market. It utilizes speculations and ideas in finishing diverse assignment as to
accumulate data. There are diverse kinds of raw numbers which are gathered by specialist.
Research Philosophy
Research theory is an all-encompassing term which is connected with upgrade in information in
order to achieve look into objectives and destinations. There are diverse sorts of research
rationality, for example, interpretivisim, sober mindedness, positivism and authenticity.
Positivism inquire about logic tries to reveal reality about how to center around various things; it
is an auxiliary technique for consolidating sensible derivation with exact experimental
perceptions (Dao, Langella and Carbo, 2011). Aside from this, interpritivisim explore logic gives
alternatives or diverse view focuses about circumstances; they are novel and characterize a
specific arrangement of conditions. In which the present research is utilized interpretivisim look
into logic in order to increase better future data.

Data Sampling
This comprise as the best apparatus of research system as it considered as he technique for
choosing a similar that speaks to from the first populace. Researcher either selects probabilistic
or non-probabilistic information testing which is more appropriate for the exploration work. This
is an area that will center around getting perfect individuals to react to questions which are
placed up in this exploration work. There are two distinctive methodologies which will be
utilized, for example, likelihood and non-likelihood. The scientist have used purposive
inspecting systems in summon to gather proper information and data which are helpful for their
examination. The example estimate is 30 respondents are utilizing computerized instruments of
A one interchanges in solid and arranged way.
Data Collection
This consist to be the most essential part of research project, this part helps in gathering relevant
and appropriate data and information which is effective in carry out the research activity in
effective manner. This section is categorized among two major types such as primary and
secondary source of data collection (Iles and Martin, 2013). It is a procedure of assemble or
gathering information and data on focused factors in a built up efficient way which empower to
draw substantial answer of applicable inquiry and assess results. Accumulation of information
shape overview and system area by means of information passage, catch and logging. In the
present research project both the source are used by researcher as primary source is effective in
conducting marketing survey and secondary source is effective in conducting the section of
literature review in effective manner.
Ethical Consideration
There are distinctive kinds of issues and issues that are there inside the framework and they
should be broke down. Specialist need to recognize ways that he can use for directing entire
research fill in according to the prerequisites. He needs to utilize a moral set of accepted rules for
ensuring that every one of the objectives and destinations are accomplished. A specialist needs to
do contemplate according to the qualities that are trailed by society else he can cause harm. He is
gathering information that contains classified data with respect to individuals and their lives. He
needs to guarantee that not the slightest bit any of this data is utilized for wrong purposes. There
are chances that individuals may utilize it for their own particular intrigue and individual pick up.