Impact of Digital Technology and Mobile Apps on PrestaShop Business

This report delves into the influence of digital technologies, specifically mobile applications, on PrestaShop's business operations and customer satisfaction. The research begins with an introduction, followed by the research aim, which is to analyze the significance of mobile applications in contemporary society and their effect on customer satisfaction. The report outlines several research objectives, including identifying the importance of mobile applications, determining how PrestaShop attracts customers, evaluating the relationship between digital technologies and organizational performance, and recommending ways to achieve a competitive edge. The research questions address the significance of mobile applications, PrestaShop's customer attraction strategies, the link between digital technologies and organizational development, and methods to gain a competitive advantage. The rationale emphasizes the essential role of mobile applications in digitization and their benefits for both organizations and customers. The report then explores five key themes: the benefits of effective mobile applications for organizational growth, the importance of mobile applications in the modern era, the impact of mobile applications on PrestaShop's business performance, PrestaShop's brand-building tools, and the importance of technological improvements. The conclusion summarizes that digital tools enhance organizational performance and that effective use of digital devices aids in achieving a competitive advantage. Overall, the report provides a comprehensive analysis of digital technology's impact on PrestaShop's performance and offers recommendations for future improvements.

Research project
(implications of digital technology on prestashop )

Table of Content
 Introduction
 Research Aim
 Research Objectives
 Research Questions
 Rationals of the Study
 Data Analysis
 Conclusion

In this advanced time every business association is centered on giving fantastic merchandise and enterprises to their
potential clients in regard to fulfilling their necessities and needs. Association are generally worry on rising their
enterprise execution by applying advanced devices and innovations at work put as computerized types of gear are
much successful, in growing the execution of firm at commercial center.
Introduction

Research Aim
The essential aim of this particular research is “To analyze the importance of mobile applications
within the modern society and its impact on attaining customer’s satisfaction”. A case study on
PrestaShop.

Research Objectives
There are portrayed significant targets of this exploration venture, such are expressed as under: -
 To identify the significance of Mobile applications and technologies within the modern era.
 To determine various measures which are adopted by PrestaShopas to gaining attention of
customers towards the firm or its offered products and services at market place.
 To evaluate the relationship between digital technologies and organisational developing
performance.
 To recommend various ways by which higher competitive edge can be attained at market
area.

Research Questions
Underneath specified are some exploration questions are described as under:
 What are the significance of Mobile applications and technologies within the modern
era?
 What are the essential measures which are adopted by PrestaShopas to gaining
attention of customers towards the firm or its offered products and services at market
place?
 How to evaluate the relationship between digital technologies and organisational
developing performance?
 What are the ways by which higher competitive edge can be attained at market area?

Rationale of the Research
The considered research is based on the analysis of the importance of mobile applications within
the modern society and its impact on attaining customer’s satisfaction. Mobile applications are
considered to be most essential element of digitization which helps an organization as well as
customers to attain best possible benefits without putting any kind of efforts. In the present
research work the implication of digital technologies within the business activities of small as well
as large business enterprises is the major issue and this needs to be addressed for attainment of
higher growth and profitability within the market place.

Theme 1: The effective mobile applications are beneficial for organizational
Growth

Theme 2: There are various importance of mobile applications and
technologies on modern era.

Theme 3: There are different kind of impact of mobile applications on the
business performance of PrestaShop.com.

Theme 4: The most effective tool used by PrestaShop as to enhancing their
brand image in the mind set of people.

Theme 5: It is important for PrestaShop to make appropriate improvements
in their technologies