Significance of Mobile Apps and Social Media: A Case Study

This research project investigates the significance of mobile applications and social media in developing consumer relationships, using A One Communication as a case study. The study examines the advantages of mobile technology and social media, the measures taken by the company to attract consumers, and the impact of these tools on organizational productivity. Data analysis, based on surveys, reveals that mobile technologies and social media are crucial for organizational success, enhancing consumer relationships, and increasing brand awareness. The research concludes that companies need to digitalize their businesses to achieve objectives and recommends the use of mobile applications and social technologies to improve customer interaction and understand their needs. The project includes data analysis, findings, and recommendations for businesses looking to leverage digital platforms for better consumer engagement.

RESEARCH PROJECT

Table of Content
 Introduction
 Research Aim
 Research Objectives
 Rationale of Research
 Data analysis and Findings
 Conclusion
 Recommendations
 References

Introduction
Digital technology and tools are regarded as most necessary
component of this modern era, there are many people which
are using the digital technology in order to connect with
people in better manner. It is helpful in make life of people
more comfortable as well as easier.

Research Aim
Aim of this research is “To evaluate significance of mobile
applications and social media in developing better
relationship with consumers at international level. A case
study on A One Communication.”

Research Objectives
Under this, there are some objectives which are mention below
as above:
 To determine advantages of mobile technology and social
media.
 To identify various measures which adopted through A
One Communication in order to gain attention of
individuals towards firm.

Rationale of Research
This research take in to consideration on significance of mobile
applications and social media in developing better
relationship with consumers at international level. It will help
in increasing knowledge base as well as skills of a learner.
The main rationale behind conducting this investigation to
know the effectiveness of social media and mobile
applications in order to develop better relationship with the
people at international level.

Data Analysis and Findings
Data analysis is a procedure of applying statical as well as
logical techniques in systematic way in order to condense,
illustrate, evaluate and explain data and information. In
addition to this, it is necessary element of assuring data
integrity is appropriate and accurate research findings
analysis.

THEME 1: Mobile technologies and social media
are helpful for organisational productivity
Q1) Does mobile technologies
and social media are helpful for
organisational productivity and
also success?
Frequency
Yes 30
No 10
Yes No
0
5
10
15
20
25
30
30
10
Column B

THEME 1: Mobile technologies and social media
are helpful for organisational productivity
Q1) Does mobile technologies
and social media are helpful for
organisational productivity and
also success?
Frequency
Yes 30
No 10
Yes No
0
5
10
15
20
25
30
30
10
Column B

THEME 1: Mobile technologies and social media
are helpful for organisational productivity
Q1) Does mobile technologies
and social media are helpful for
organisational productivity and
also success?
Frequency
Yes 30
No 10
Yes No
0
5
10
15
20
25
30
30
10
Column B

THEME 2: Significance of social media tools
in enhancing productivity
Q2) What are main significance of
social media tools in enhancing
productivity of A One
Communication company?
Frequency
Better consumer relationship 20
Minimize cost 12
Increase brand awareness 8
20
12
8
Better consumer relationship
Minimize cost
Increase brand awareness

THEME 3: Benefits of mobile technology in
business
Q3) What are benefits of mobile
technology in business of A One
Communication?
Frequency
Less data errors 14
Minimize time among gathering data and
analysing 17
High Versatility 9
14
17
9
Less data errors
Minimize time among
gathering data and analysing
High Versatility