Analyzing Mobile App Impact on Customer Connection and Sales: Softwire

This report presents a research project examining the impact of mobile applications on customer connection and sales, with a specific focus on Softwire. The introduction highlights the vital role of digital technology in modern business, emphasizing digital literacy and its importance. The research aims to determine the implications of mobile applications in connecting customers and enhancing sales. The objectives include analyzing the importance of mobile apps for customer satisfaction, determining methods for firms to connect with a large customer base, ascertaining the significance of digital tools in business growth, and recommending strategies for small businesses to gain a competitive edge. The data analysis section summarizes findings from a questionnaire, presenting results on themes such as the importance of mobile apps for small businesses, the benefits of digitalization for Softwire, the impact of digital tools on business growth, preferred mobile applications, customer satisfaction levels, employee training, and the impact of a large customer base. The conclusion summarizes the importance of digital technology in the growth and success of businesses and highlights the impact of mobile technologies in reaching target audiences.

Research Project
(P5)

Table of Content
 Introduction
 Research Aim
 Research Objectives
 Data analysis
 Conclusion
 References

Introduction
In this era, there is seen vital role of digital technology in
daily lives. It permits business organisations to unlock vast
amount of information and communication data. Basically,
for corporate associations digital literacy defines as an
ability to adopt and utilise digital technology, network to
access and various communication tools; it results to
manage, assess, integrate and generate information so as to
function in the best possible manner.

Research Aim
To determine the implications of mobile applications in
connecting customers and enhancing sales of firms. A
case study on Softwire.

Research Objectives
 To analyse the importance of mobile applications for
achieving satisfied customers
 To determine ways by which firms can connect large
group of customers
 To ascertain the significance of digital tools in enhancing
overall growth and productivity of firms.
 To recommend ways by which small business can achieve
high competitive advantage with the help of new and
innovative technologies.

Data Analysis
It is one of the most critical part of research which
summarised gathered data and information. Data analysis
encompasses with interpretation the data that is collected
through logical and analytical reasoning in order to
determine market trends, patterns and relationships. It
focuses on determining differences between two variables
and forecast outcomes. In this present research, there is
conducted questionnaire by considering 30 respondents to
know their opinions and feedbacks.

Theme 1: Importance of using mobile
applications in small businesses.
25
5
A. Yes
B. No.

Theme 2: Benefits of digitalisations for
Softwire.
0.5 1 1.5 2 2.5 3 3.5
0
2
4
6
8
10
12
14
16
Column B

Theme 3: Impact of digital tools on growth of
business associations.
A. Agree B. Disagree
0
2
4
6
8
10
12
14
16
18
20
20
10
Column B

Theme 4: Most preferable mobile applications
used by Softwire.
8
10
7
5
A. Social media
B. Shopping apps
C. Entertainment
D. Banking

Theme 5: Customers satisfaction level
towards services of the business.
A. Highly satisfied B. Satisfied C. Dissatisfied
0
2
4
6
8
10
12
14
16
18
18
7
5
Column B

Theme 6: Firm provide training and
development assistance to employees.
20
10
A. Yes
B. No.

Theme 7: Upgradation of mobile applications.
A. Once in a year B. After every six month C. As per market trends
0
2
4
6
8
10
12
14
16
Column B

Theme 8: Impact of having large group of
customers on firm.
25
5
A. Agree
B. Disagree

Theme 9: Efficiency of Software for other
clients.
27
3
A. Yes
B. No

Theme 10: Enhancement in range of clients.
0
4
8
12
16
15
10
5
Column B

Theme 11: Accomplishment of goals and
objectives
22
8
A. Yes
B. No.

Conclusion
From the above mentioned report, it get concluded that
digital technology plays a crucial role in growth and
success of every small and large business associations. It
helps owners to reach numerous target and potential
audiences in a certain time period. Adoption of mobile
technologies supports companies to reach its target
audiences.

References
Kumar, A. and et. al., 2016. From social to sale: The effects
of firm-generated content in social media on customer
behavior. Journal of Marketing. 80(1). pp.7-25.
Larivière, B. and et. al., 2013. Value fusion: The blending
of consumer and firm value in the distinct context of
mobile technologies and social media. Journal of
Service Management. 24(3). pp.268-293.

Thank You