Impact of Mobile Phone Brands and Features on Consumers

This project investigates the significance of brand names and features in the mobile phone market. The study utilizes a mixed-methods approach, including open-ended questions for retailers and dealers to explore brand awareness and feature incorporation, closed-ended questions for online customers to assess brand equity and battery life, and Likert scale questions for offline surveys to gauge consumer satisfaction with promotional activities and store traffic. The project aims to understand consumer behavior, the impact of new features, and the overall influence of brand names in a competitive market. The research is designed to provide insights into how mobile phone companies can effectively create brand awareness, adapt to consumer demands, and maintain a competitive edge. This study offers a comprehensive analysis of the factors that influence consumer choices in the dynamic mobile phone industry.

Running head: QUESTIONS ON BRAND NAMES AND FEATURES
QUESTIONS ON BRAND NAME AND FEATURES
Name of the Student
Name of the University
Author note

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QUESTIONS ON BRAND NAMES AND FEATURES
The most trending and fascinating gadget these days is the mobile phones for everyone.
These mobile phones have engulfed people so much that they cannot resist having desire for one
such mobile phone with them. Besides being just a fascination, it has its own uses and
importance in people’s life as it serves the whole world just within the reach of a palm. People
have easy access to almost everything in this world due to mobile phones. And therefore, the
market is filled with the distributors and dealers of such mobile phones which are in demand.
In order to sell the best mobile phones, there are many competitors emerged in the market
these days. It has become a tough selling mobile phones to people worldwide. The customers
demand has increased due to the features and product availability in the market or vice versa.
Marketers blame the high demand raised by the customers for a constant search and desire of the
newness in mobile phones. Contrary to this, from the point of view of the buyers, they say, they
are not left with any options but to change their traditional phones every time when there is a
new phone launched in the market. The market leave no option for the buyers but to replace their
old phones with the newer ones. It is very obvious that we experience, in a month or two, mobile
phone companies come up with innovative models and features which force the buyers or creates
that urge of desire of willingness to possess the new phone.
In order to understand this from broader perspectives, I wished to conduct a study to
determine the importance of brand names and features of mobile phones. Now, to carry out this
study, I require to ask questions to extract the information I need. To ask the direct questions to
the retailers and the dealers, I chose the form of open ended questions as to get the elaborated
explanation regarding the brand and new features. To ask questions to the online customers I
preferred using close ended form of questions, as while surfing the net viewers prefer giving

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QUESTIONS ON BRAND NAMES AND FEATURES
responses to concise questions. Lastly, for the offline survey to people, I prepare questionnaires
and chose Likert scale questions to assess the respondent’s behaviour.
Questions to ask:
Open ended questions
 How do you create the brand awareness and brand image to customers for your company
product?
 What do you plan to incorporate new features in the existing model of smartphone?
Close ended questions
 What is the brand equity of your company?
 What is the battery backup of the last model of smartphone your company launched?
Scaled Questions
 How effective was the brand promotional activity conducted by your company a month
back?
1. Extremely effective
2. Very effective
3. Neutral
4. Slightly effective
5. Not effective
 Are you satisfied with the store traffic in this peak season?
1. Highly satisfied
2. Very satisfied
3. Neutral
4. Moderately satisfied

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QUESTIONS ON BRAND NAMES AND FEATURES
5. Not satisfied