Critical Analysis: Mobile Business Intelligence in the UK Market
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This research report provides a critical analysis of the mobile business intelligence (BI) landscape in the UK, focusing on its current state and development perspectives. The study investigates the rapid expansion of smartphones and their impact on the mobile BI market, comparing various mobile BI providers based on parameters such as platform, deployment, business size, and price. The report aims to identify areas of concern and suggest improvements, examining the functionalities and business drivers of mobile BI systems. The research employs a detailed methodology including literature review, data collection, and analysis of mobile BI providers based on customer review ratings. The findings are presented with figures and tables, followed by a discussion on the results, conclusions, recommendations, and future scope of the study. The report aims to understand the requirements of mobile BI and its future state in the UK market, highlighting the importance of mobile BI for organizational development.
Running head: CRITICAL ANALYSIS ON MOBILE INTELLIGENCE
Research Topic: Critical Analysis on Mobile business intelligence: the current state and
development perspectives in the UK
Name of the Student:
Name of the University:
Research Topic: Critical Analysis on Mobile business intelligence: the current state and
development perspectives in the UK
Name of the Student:
Name of the University:
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1CRITICAL ANALYSIS ON MOBILE INTELLIGENCE
Abstract
In current era, the market of Smartphone and relative technology is expanding rapidly. Due to
richer user interface of Smartphone and its growing numbers, the Smartphone are becoming
workplace devices for recent development into the mobile business intelligence (BI). The
purpose of this study is to compare various mobile BI based on various parameters to analyze the
current state and development perspectives in the UK for using of mobile business intelligence.
It conducts a comparison of the development platforms, frameworks of mobile as well as
strategies to improve into the areas of concerns. The mobile technologies are an advantage when
it is accurately transmitted as well as absorbed by the data warehousing and mobile BI solutions
are provided analyze and support to the report. Mobile BI becomes popular into the business
since the advanced technology is evolved to make of mobile BI more cost efficient. The aim of
this research study is to create of requirements of mobile BI for exposing of the challenges,
evaluating of the improvements into the mobile devices in order to understand the future state of
the mobile BI. Findings from the research study demonstrate the requirements of the mobile BI
defined are required to study the necessities of the users.
Abstract
In current era, the market of Smartphone and relative technology is expanding rapidly. Due to
richer user interface of Smartphone and its growing numbers, the Smartphone are becoming
workplace devices for recent development into the mobile business intelligence (BI). The
purpose of this study is to compare various mobile BI based on various parameters to analyze the
current state and development perspectives in the UK for using of mobile business intelligence.
It conducts a comparison of the development platforms, frameworks of mobile as well as
strategies to improve into the areas of concerns. The mobile technologies are an advantage when
it is accurately transmitted as well as absorbed by the data warehousing and mobile BI solutions
are provided analyze and support to the report. Mobile BI becomes popular into the business
since the advanced technology is evolved to make of mobile BI more cost efficient. The aim of
this research study is to create of requirements of mobile BI for exposing of the challenges,
evaluating of the improvements into the mobile devices in order to understand the future state of
the mobile BI. Findings from the research study demonstrate the requirements of the mobile BI
defined are required to study the necessities of the users.
2CRITICAL ANALYSIS ON MOBILE INTELLIGENCE
Acknowledgement
Conducting of work into research study increases and improves my knowledge along with
analytical ability. It provided me chances to face with the research challenges all the while in
addition to conquer with them. It is not possible to do work into the research study without
support from my professors, companions and every one of who have added to this advancing
knowledge. I will also want to thank my supervisor _________________ for helping me in my
research work and providing me enough support throughout the research processes. I would also
thank the participants to give time and help me out throughout the entire study. From the support
of people, I am encouraged to work on the research in this subject area. Finally, thank you to my
family members those help me and encourage me.
Thank You.
Acknowledgement
Conducting of work into research study increases and improves my knowledge along with
analytical ability. It provided me chances to face with the research challenges all the while in
addition to conquer with them. It is not possible to do work into the research study without
support from my professors, companions and every one of who have added to this advancing
knowledge. I will also want to thank my supervisor _________________ for helping me in my
research work and providing me enough support throughout the research processes. I would also
thank the participants to give time and help me out throughout the entire study. From the support
of people, I am encouraged to work on the research in this subject area. Finally, thank you to my
family members those help me and encourage me.
Thank You.
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3CRITICAL ANALYSIS ON MOBILE INTELLIGENCE
Table of Contents
Chapter 1: Introduction....................................................................................................................8
1.1 Research Background............................................................................................................8
1.2 Research Aim and Objectives................................................................................................9
1.3 Research Questions..............................................................................................................10
1.4 Research Scope....................................................................................................................10
1.5 Research Outline..................................................................................................................11
Chapter 2: Literature Review.........................................................................................................13
2.1 Introduction.....................................................................................................................13
2.2 Mobile business intelligence................................................................................................13
2.3 Identification of areas of concern in the current market scenario of mobile business
intelligence of UK......................................................................................................................14
2.4 Parameters based on which the mobile business intelligence providers are judged............15
2.5 Strategies used to improve the identified concern in mobile business intelligence............17
2.6 Summary..............................................................................................................................18
Chapter 3: Research Methodology................................................................................................20
3.1 Introduction..........................................................................................................................20
3.2 Method outline.....................................................................................................................20
Table of Contents
Chapter 1: Introduction....................................................................................................................8
1.1 Research Background............................................................................................................8
1.2 Research Aim and Objectives................................................................................................9
1.3 Research Questions..............................................................................................................10
1.4 Research Scope....................................................................................................................10
1.5 Research Outline..................................................................................................................11
Chapter 2: Literature Review.........................................................................................................13
2.1 Introduction.....................................................................................................................13
2.2 Mobile business intelligence................................................................................................13
2.3 Identification of areas of concern in the current market scenario of mobile business
intelligence of UK......................................................................................................................14
2.4 Parameters based on which the mobile business intelligence providers are judged............15
2.5 Strategies used to improve the identified concern in mobile business intelligence............17
2.6 Summary..............................................................................................................................18
Chapter 3: Research Methodology................................................................................................20
3.1 Introduction..........................................................................................................................20
3.2 Method outline.....................................................................................................................20
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4CRITICAL ANALYSIS ON MOBILE INTELLIGENCE
3.3 Research philosophy............................................................................................................21
3.4 Research approach...............................................................................................................21
3.5 Research design...................................................................................................................22
3.6 Data collection.....................................................................................................................22
3.7 Data analysis........................................................................................................................24
3.8 Ethical considerations..........................................................................................................24
3.9 Research limitations.............................................................................................................25
3.10 Time horizons....................................................................................................................26
3.11 Summary............................................................................................................................27
Chapter 4: Data Collection and Analysis.......................................................................................28
4.1 Introduction..........................................................................................................................28
4.2 Compare the five stars rating mobile business providers....................................................28
4.3 Compare the 4.5 stars rating mobile business providers.....................................................35
4.4 Compare the four stars rating mobile business providers....................................................47
4.5 Compare the 3.5 and 3 stars rating mobile business providers............................................55
Chapter 5: Results and Discussion................................................................................................60
Chapter 6: Conclusion and Recommendations..............................................................................64
3.3 Research philosophy............................................................................................................21
3.4 Research approach...............................................................................................................21
3.5 Research design...................................................................................................................22
3.6 Data collection.....................................................................................................................22
3.7 Data analysis........................................................................................................................24
3.8 Ethical considerations..........................................................................................................24
3.9 Research limitations.............................................................................................................25
3.10 Time horizons....................................................................................................................26
3.11 Summary............................................................................................................................27
Chapter 4: Data Collection and Analysis.......................................................................................28
4.1 Introduction..........................................................................................................................28
4.2 Compare the five stars rating mobile business providers....................................................28
4.3 Compare the 4.5 stars rating mobile business providers.....................................................35
4.4 Compare the four stars rating mobile business providers....................................................47
4.5 Compare the 3.5 and 3 stars rating mobile business providers............................................55
Chapter 5: Results and Discussion................................................................................................60
Chapter 6: Conclusion and Recommendations..............................................................................64
5CRITICAL ANALYSIS ON MOBILE INTELLIGENCE
6.1 Conclusion...........................................................................................................................64
6.2 Linking with the objectives.................................................................................................64
6.3 Recommendations................................................................................................................66
6.4 Limitations of the study.......................................................................................................66
6.5 Future scope of the study.....................................................................................................67
References......................................................................................................................................68
Appendix........................................................................................................................................72
1. Data analysis part...................................................................................................................72
1.1 Compare of various mobile business intelligence providers based on various parameters
...............................................................................................................................................72
1.2 Five start rating mobile BI providers...............................................................................79
1.3 4.5 start rating mobile BI providers.................................................................................80
1.4 4 start rating mobile BI providers....................................................................................84
1.5 3.5 and 3 star rating mobile BI providers........................................................................85
6.1 Conclusion...........................................................................................................................64
6.2 Linking with the objectives.................................................................................................64
6.3 Recommendations................................................................................................................66
6.4 Limitations of the study.......................................................................................................66
6.5 Future scope of the study.....................................................................................................67
References......................................................................................................................................68
Appendix........................................................................................................................................72
1. Data analysis part...................................................................................................................72
1.1 Compare of various mobile business intelligence providers based on various parameters
...............................................................................................................................................72
1.2 Five start rating mobile BI providers...............................................................................79
1.3 4.5 start rating mobile BI providers.................................................................................80
1.4 4 start rating mobile BI providers....................................................................................84
1.5 3.5 and 3 star rating mobile BI providers........................................................................85
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Table of Figures
Figure 4.2.1: Five stars rating mobile business providers based on platform...............................29
Figure 4.2.2: Five stars rating mobile business providers based on deployment..........................31
Figure 4.2.3: Five stars rating mobile business providers based on business size........................33
Figure 4.2.4: Five stars rating mobile business providers based on price.....................................34
Figure 4.3.1: 4.5 stars rating mobile business providers based on platform.................................37
Figure 4.3.2: 4.5 stars rating mobile business providers based on deployment............................40
Figure 4.3.3: 4.5 stars rating mobile business providers based on business size..........................43
Figure 4.3.4: 4.5 stars rating mobile business providers based on price, ease of use, functionality,
product quality, customer support, value for money.....................................................................46
Figure 4.4.1: Four stars rating mobile business providers based on platform...............................48
Figure 4.4.2: Four stars rating mobile business providers based on deployment..........................50
Figure 4.4.3: Four stars rating mobile business providers based on deployment..........................52
Figure 4.4.4: 4 stars rating mobile business providers based on price, ease of use, functionality,
product quality, customer support, value for money.....................................................................54
Figure 4.5.1: 3.5 and 3 stars rating mobile business providers based on platform........................55
Figure 4.5.2: 3.5 and 3 stars rating mobile business providers based on deployment...................56
Figure 4.5.3 3.5 and 3 stars rating mobile business providers based on business size..................58
Figure 4.5.4: 3.5 and 3 stars rating mobile business providers based on price, ease of use,
functionality, product quality, customer support, value for money...............................................59
Table of Figures
Figure 4.2.1: Five stars rating mobile business providers based on platform...............................29
Figure 4.2.2: Five stars rating mobile business providers based on deployment..........................31
Figure 4.2.3: Five stars rating mobile business providers based on business size........................33
Figure 4.2.4: Five stars rating mobile business providers based on price.....................................34
Figure 4.3.1: 4.5 stars rating mobile business providers based on platform.................................37
Figure 4.3.2: 4.5 stars rating mobile business providers based on deployment............................40
Figure 4.3.3: 4.5 stars rating mobile business providers based on business size..........................43
Figure 4.3.4: 4.5 stars rating mobile business providers based on price, ease of use, functionality,
product quality, customer support, value for money.....................................................................46
Figure 4.4.1: Four stars rating mobile business providers based on platform...............................48
Figure 4.4.2: Four stars rating mobile business providers based on deployment..........................50
Figure 4.4.3: Four stars rating mobile business providers based on deployment..........................52
Figure 4.4.4: 4 stars rating mobile business providers based on price, ease of use, functionality,
product quality, customer support, value for money.....................................................................54
Figure 4.5.1: 3.5 and 3 stars rating mobile business providers based on platform........................55
Figure 4.5.2: 3.5 and 3 stars rating mobile business providers based on deployment...................56
Figure 4.5.3 3.5 and 3 stars rating mobile business providers based on business size..................58
Figure 4.5.4: 3.5 and 3 stars rating mobile business providers based on price, ease of use,
functionality, product quality, customer support, value for money...............................................59
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7CRITICAL ANALYSIS ON MOBILE INTELLIGENCE
Table of tables
Table 1: Gantt chart.......................................................................................................................27
Table 4.2.1: Five stars rating mobile business providers based on platform.................................29
Table 4.2.2: Five stars rating mobile business providers based on deployment............................30
Table 4.2.3: Five stars rating mobile business providers based on business size..........................33
Table 4.2.4: Five stars rating mobile business providers based on price......................................34
Table: 4.3.1: 4.5 stars rating mobile business providers based on platform..................................36
Table 4.3.2: 4.5 stars rating mobile business providers based on deployment..............................39
Table 4.3.3: 4.5 stars rating mobile business providers based on business size............................42
Table 4.3.4: 4.5 stars rating mobile business providers based on price, ease of use, functionality,
product quality, customer support, value for money.....................................................................45
Table 4.4.1: Four stars rating mobile business providers based on platform................................48
Table 4.4.2: Four stars rating mobile business providers based on deployment...........................49
Table 4.4.3: Four stars rating mobile business providers based on deployment...........................51
Table 4.4.4: 4 stars rating mobile business providers based on price, ease of use, functionality,
product quality, customer support, value for money.....................................................................53
Table 4.5.1: 3.5 and 3 stars rating mobile business providers based on platform.........................55
Table 4.5.2: 3.5 and 3 stars rating mobile business providers based on deployment....................56
Table 4.5.3 3.5 and 3 stars rating mobile business providers based on business size...................57
Table 4.5.4: 3.5 and 3 stars rating mobile business providers based on price, ease of use,
functionality, product quality, customer support, value for money...............................................59
Table of tables
Table 1: Gantt chart.......................................................................................................................27
Table 4.2.1: Five stars rating mobile business providers based on platform.................................29
Table 4.2.2: Five stars rating mobile business providers based on deployment............................30
Table 4.2.3: Five stars rating mobile business providers based on business size..........................33
Table 4.2.4: Five stars rating mobile business providers based on price......................................34
Table: 4.3.1: 4.5 stars rating mobile business providers based on platform..................................36
Table 4.3.2: 4.5 stars rating mobile business providers based on deployment..............................39
Table 4.3.3: 4.5 stars rating mobile business providers based on business size............................42
Table 4.3.4: 4.5 stars rating mobile business providers based on price, ease of use, functionality,
product quality, customer support, value for money.....................................................................45
Table 4.4.1: Four stars rating mobile business providers based on platform................................48
Table 4.4.2: Four stars rating mobile business providers based on deployment...........................49
Table 4.4.3: Four stars rating mobile business providers based on deployment...........................51
Table 4.4.4: 4 stars rating mobile business providers based on price, ease of use, functionality,
product quality, customer support, value for money.....................................................................53
Table 4.5.1: 3.5 and 3 stars rating mobile business providers based on platform.........................55
Table 4.5.2: 3.5 and 3 stars rating mobile business providers based on deployment....................56
Table 4.5.3 3.5 and 3 stars rating mobile business providers based on business size...................57
Table 4.5.4: 3.5 and 3 stars rating mobile business providers based on price, ease of use,
functionality, product quality, customer support, value for money...............................................59
8CRITICAL ANALYSIS ON MOBILE INTELLIGENCE
Chapter 1: Introduction
In this chapter, the research paper summarizes into the mobile business intelligence area.
This particular research consists of mobile business intelligence systems and challenges where
the quality of mobile business intelligence is being identified and also future directions into the
mobile devices are identified. This chapter discusses the research aims, objectives and research
questions based on which the entire study is conducted.
1.1 Research Background
The research study is based on investigating the current market scenario of the mobile
business intelligence into UK. Brodzinski et al. (2013) stated that mobile Business Intelligence
(BI) is such as system which comprised of technical as well as organizational elements which
present of historical along with real time information to the users for analyzing the mobile
strategies. Business intelligence defines to the computer based techniques which is used for
analyzing the business data such as the sales revenue as well as associated costs. Hou and Gao
(2017) concluded that various companies of UK are undertaking of business intelligence for their
business to own of higher efficiency into their business processes. Business intelligence offers
with the right information what the business requires. Tona and Carlsson (2014) represented that
mobile BI is single trend into the business intelligence. Advancement into the technology leads
to widespread adoptions across various platforms such as iOS, Android in addition to devices
like Smartphones and tablets. The research gap exists into role of mobile business intelligence
for the organizational development. The purpose of this study is to fill gap into the research by
conducting of general review and study on the mobile business intelligence. The purpose of this
research is to provide directions towards mobile commerce.
Chapter 1: Introduction
In this chapter, the research paper summarizes into the mobile business intelligence area.
This particular research consists of mobile business intelligence systems and challenges where
the quality of mobile business intelligence is being identified and also future directions into the
mobile devices are identified. This chapter discusses the research aims, objectives and research
questions based on which the entire study is conducted.
1.1 Research Background
The research study is based on investigating the current market scenario of the mobile
business intelligence into UK. Brodzinski et al. (2013) stated that mobile Business Intelligence
(BI) is such as system which comprised of technical as well as organizational elements which
present of historical along with real time information to the users for analyzing the mobile
strategies. Business intelligence defines to the computer based techniques which is used for
analyzing the business data such as the sales revenue as well as associated costs. Hou and Gao
(2017) concluded that various companies of UK are undertaking of business intelligence for their
business to own of higher efficiency into their business processes. Business intelligence offers
with the right information what the business requires. Tona and Carlsson (2014) represented that
mobile BI is single trend into the business intelligence. Advancement into the technology leads
to widespread adoptions across various platforms such as iOS, Android in addition to devices
like Smartphones and tablets. The research gap exists into role of mobile business intelligence
for the organizational development. The purpose of this study is to fill gap into the research by
conducting of general review and study on the mobile business intelligence. The purpose of this
research is to provide directions towards mobile commerce.
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9CRITICAL ANALYSIS ON MOBILE INTELLIGENCE
Verkooij and Spruit (2013) argued that business intelligence is combination of the processes
as well as technologies for assisting the decision making. A conducted market research is being
done on various mobile business intelligence provider based on some important parameters such
as “customer review rating, platforms, price, deployment, business size, ease of use,
functionality, product quality, customer support, value for money and others”. The users of
mobile BI are corporate workers those are required of real time business data when they are out
of their office (Tona and Carlsson 2013). Some of the functionalities of mobile BI are it supports
in decision making, allows the users to effort when they are exterior of office, remains the
business processes, improves the flow of information and allows users to communicate with the
dashboards. Chan (2013) cited that the business drivers of mobile BI system are consisted of
business needs along with constraints on their functionalities. This system allows the users to
work both online as well as offline. This system works with regardless of their location and
information goes to right person in order to secure of confidential information (Lim, Chen and
Chen 2013). Along with its functionalities, the mobile devices can access of different network,
processing of information and storage mass.
1.2 Research Aim and Objectives
The aim of this study is to examine the current market scenario of Mobile Business
Intelligence in the UK and to identify the areas where further improvement needed. Various
mobile business intelligence providers are compared to each other based on parameters such as
“customer review rating, platforms, price, deployment, and business size, ease of use,
functionality, product quality, customer support, along with value for money”. The parameters
are taken into account based on secondary data which is available online using review sites of
different mobile business intelligence provider. The study is conducted based on past research
Verkooij and Spruit (2013) argued that business intelligence is combination of the processes
as well as technologies for assisting the decision making. A conducted market research is being
done on various mobile business intelligence provider based on some important parameters such
as “customer review rating, platforms, price, deployment, business size, ease of use,
functionality, product quality, customer support, value for money and others”. The users of
mobile BI are corporate workers those are required of real time business data when they are out
of their office (Tona and Carlsson 2013). Some of the functionalities of mobile BI are it supports
in decision making, allows the users to effort when they are exterior of office, remains the
business processes, improves the flow of information and allows users to communicate with the
dashboards. Chan (2013) cited that the business drivers of mobile BI system are consisted of
business needs along with constraints on their functionalities. This system allows the users to
work both online as well as offline. This system works with regardless of their location and
information goes to right person in order to secure of confidential information (Lim, Chen and
Chen 2013). Along with its functionalities, the mobile devices can access of different network,
processing of information and storage mass.
1.2 Research Aim and Objectives
The aim of this study is to examine the current market scenario of Mobile Business
Intelligence in the UK and to identify the areas where further improvement needed. Various
mobile business intelligence providers are compared to each other based on parameters such as
“customer review rating, platforms, price, deployment, and business size, ease of use,
functionality, product quality, customer support, along with value for money”. The parameters
are taken into account based on secondary data which is available online using review sites of
different mobile business intelligence provider. The study is conducted based on past research
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10CRITICAL ANALYSIS ON MOBILE INTELLIGENCE
works and reports which are related to the mobile business intelligence market. It helps to
understand the current market scenario in UK and areas of concern. Following are the research
objectives:
To analyze the current market scenario and identify area of concerns
To compare the Performance of existing mobile business intelligence providers with
respect to identified parameters
To devise a strategy for improving the identified areas of concern
1.3 Research Questions
Following are the research questions:
1. How to identify the areas of concern in the current market scenario of mobile business
intelligence of UK?
2. What are the parameters based on which the mobile business intelligence providers are
judged?
3. What are the strategies used to improve the identified concern in mobile business
intelligence?
1.4 Research Scope
In the growth of technology area, mobile devices such as Smartphone, tablets are gained
a huge competitive advantage. Most of the devices are marketed for the personal communication
users and they have growing potential towards business intelligence platform. The scope of this
study is to compare various mobile business intelligence providers based on various parameters
works and reports which are related to the mobile business intelligence market. It helps to
understand the current market scenario in UK and areas of concern. Following are the research
objectives:
To analyze the current market scenario and identify area of concerns
To compare the Performance of existing mobile business intelligence providers with
respect to identified parameters
To devise a strategy for improving the identified areas of concern
1.3 Research Questions
Following are the research questions:
1. How to identify the areas of concern in the current market scenario of mobile business
intelligence of UK?
2. What are the parameters based on which the mobile business intelligence providers are
judged?
3. What are the strategies used to improve the identified concern in mobile business
intelligence?
1.4 Research Scope
In the growth of technology area, mobile devices such as Smartphone, tablets are gained
a huge competitive advantage. Most of the devices are marketed for the personal communication
users and they have growing potential towards business intelligence platform. The scope of this
study is to compare various mobile business intelligence providers based on various parameters
11CRITICAL ANALYSIS ON MOBILE INTELLIGENCE
therefore the analyst can understand the improvement areas of them. In order to improve in those
areas, various control measures are to be taken. As new generations of tools are taking advantage
of better technology, therefore in this area mobile business intelligence is discussed in this paper
for providing interactive applications. The paper examines of mobile BI, highlights its adoption
trends and recommended of best practices to deliver better business intelligence to the mobile
users.
1.5 Research Outline
In order to conduct this research study on analyzing the mobile business intelligence for
investigating the current state and development in UK, six chapters are discussed:
Chapter 1: This chapter consists of research background, research aims, objectives and
questions to conduct the study. Research scope is also identified to understand the purpose of this
research study. It also discussed the area of concerns and strategies require improving identified
areas.
Chapter 2: Literature review summarizes the use of mobile business intelligence into the
business organizations and analyzed of various mobile BI providers based on some parameters.
A comparison study is conducted on the mobile business provider to understand their functions,
areas of concern and improvement areas.
Chapter 3: Research methodology is done by secondary data collection methods. In order
to conduct this study, various research works and reports on mobile business intelligence related
to UK market are analyzed. Various mobile business providers are analyzed from secondary data
available online.
therefore the analyst can understand the improvement areas of them. In order to improve in those
areas, various control measures are to be taken. As new generations of tools are taking advantage
of better technology, therefore in this area mobile business intelligence is discussed in this paper
for providing interactive applications. The paper examines of mobile BI, highlights its adoption
trends and recommended of best practices to deliver better business intelligence to the mobile
users.
1.5 Research Outline
In order to conduct this research study on analyzing the mobile business intelligence for
investigating the current state and development in UK, six chapters are discussed:
Chapter 1: This chapter consists of research background, research aims, objectives and
questions to conduct the study. Research scope is also identified to understand the purpose of this
research study. It also discussed the area of concerns and strategies require improving identified
areas.
Chapter 2: Literature review summarizes the use of mobile business intelligence into the
business organizations and analyzed of various mobile BI providers based on some parameters.
A comparison study is conducted on the mobile business provider to understand their functions,
areas of concern and improvement areas.
Chapter 3: Research methodology is done by secondary data collection methods. In order
to conduct this study, various research works and reports on mobile business intelligence related
to UK market are analyzed. Various mobile business providers are analyzed from secondary data
available online.
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