Analyzing Opportunities in Making Business with Mobile Computing

This report delves into the opportunities presented by mobile computing in the modern business landscape. It begins with an introduction highlighting the increasing importance of mobile technologies like smartphones, tablets, and related applications. The report defines project objectives, including identifying the opportunities and their impact on company performance, and outlines the project scope, emphasizing the role of mobile applications. A comprehensive literature review covers the capabilities of mobile devices, such as providing enriched visual experiences, enabling real-time data access, facilitating efficient data collection, and enforcing procedures. The report also explores methods for creating value for businesses through mobile computing, emphasizing the importance of understanding business processes, identifying areas for improvement, and selecting appropriate mobile platforms. The research methodology incorporates both qualitative and quantitative approaches, including surveys and interviews. The report also acknowledges research limitations and concludes by summarizing the impact of mobile computing on business operations, emphasizing the importance of broadband speed and Wi-Fi hotspots.

RUNNING HEAD: OPPORTUNITIES IN MAKING BUSINESS WITH MOBILE
COMPUTING 1
OPPORTUNITIES IN MAKING BUSINESS WITH MOBILE COMPUTING
Student Name
Institute Name

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Contents
Introduction................................................................................................................................2
Project Objective........................................................................................................................2
Project Scope..............................................................................................................................2
Literature Review.......................................................................................................................2
Research Questions/Hypothesis.................................................................................................5
Primary Question....................................................................................................................5
Secondary Questions..............................................................................................................5
Research Design and Methodology...........................................................................................5
Qualitative research................................................................................................................5
Quantitative research..............................................................................................................6
Research Limitations..................................................................................................................6
Time Schedule (Research plan).................................................................................................6
Conclusion..................................................................................................................................6
Reference....................................................................................................................................7

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Introduction
The concept of mobile computing, smartphone, android, iPhones and many more are getting a
lot of attention. So much is happening across the world based on mobile computing and the
pace is gaining a lot of speed. In the current world, there is number of business leader along
chief data manager that are faced with a lot of decisions associated with mobile computing
and it ranges from simple options of whether to properly embrace the concept of mobile
computing and with more complexed decision making like what platform of mobile to use for
instance IOS, Android or Windows and for what purpose it can be used (Botta et al., 2016).
Project Objective
The objective of the report is to identify the opportunities associated with the mobile phone in
current tine and its impact of company’s performance.
Project Scope
Applications are playing a very important role in an exceptional manner by adopting mobile
in the current consumer based space. All kind apps are used for every possible thing and it
goes from looking for things in nearby location to checking the latest news of the world or
simple activity of playing games. The mobile phones are becoming an important part of our
routine lives that company expects it to be an effortless flow in the business survival as well
as become a crucial part associated with how people will work (Hansmann et al., 2013).
Literature Review
Mobile devices can mean or associate with any wireless collection of data, interactions as
well as presentation based device which ranges from smart phone to many more advanced
technologies like RFID based tags and readers. But the main attention here is primarily on the

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personal computing machines like tablets, PCs and smartphones. Following are the
capabilities for developing the required business value:
1. Ability to provide enriched experience visually: every company looked on in
complete awe when the publications starts appearing on newly released gadgets.
Integration of print, videos, image and sound in high amount of resolution in the right
format (Hashem et al., 2015). The same kind of interactive and multimedia based
work is present in digital based sales kit that permit sales executives to demonstrate
the assorted products that ranges from furnishing to complicated electrical tools in a
clear as well as easy to use communicative platform.
2. An ability to deal with data whenever required: one of the best thing in mobile
computing is associated with important, right data at fingertips of the people that have
updated data about customer’s buying pattern and product preference to data
associated with competitor’s operations in the area that surrounds the location of
consumers. (Balasubramaniam, 2015)
3. Ability of users to collect important data at source based on time and to move through
the process chain rapidly: this ranges from collection of data for the customer’s next
order in addition to sending it in wireless manner to the supervisor so that the
collection is updated information about the inventories of product in the warehouse
that uses barcode reader associated with mobile device (Hu et al., 2015).
4. Ability to enforce the procedure: the process ranges between the decision to make
sure that the field sales workforce have right and updated information about the
present pricing, promotion as well as discount schemes to make sure that field sales as
well as services based staff can be placed in its right direction. (Basha, Umar &
Abbas, 2014)
Methods in which mobile phone and application can create value for business

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Following are the number of steps to consider while planning the adoption of mobile
computing technology:
1. Start the business not with the right platform and understand the processes in the
business that can gain advantages from mobile computing. It is very to get completely
amazed by the updated smartphone or other devices in this category. But, it is also
normal to stay clear with practical kind of approach when recognizing mobile
computing options (Kietzmann et al., 2013). Here it is very important to initiate the
process with value chain procedure and the business analytics process in the
company. It is also important to use traditional process based scan tools, recognize the
business challenges, areas where the company is not actually meeting customer
service based expectations.
2. Understanding of the process that can improve the mobile computing and understand
the overall value of improvement: once the company is clear with the fundamental
cause of such challenges as well as pain points, one must ask which of them can be
improved by the usage of mobile computing (Bertini, Ctarci et al., 2009). For
instance, an industrial based product company operate in a country like Thailand was
highly disappointed with the mean time from when the product can be offered until
payment is taken. The organization also analyse the order based fulfilment procedure
as well as also discover that it look for three to five orders also.
3. The organisation can now look to make it right by covering all kind of people like
truck driver with mobile based point of delivery system that can permit the consumer
to sign on an Enterprise Digital help that will print a delivery based document for the
retaining the customer and suddenly transmit the signed document back to billing
section and the reason is that the invoice can be properly prepared as well as issued on
same dates (Lamsfus et al., 2015). There is one more example, where the Thai

OPPORTUNITIES IN MAKING BUSINESS WITH MOBILE COMPUTING 6
organisation sells products by using the vans of cash (Buyya et al., 2009). Because of
nature of the product, they usually transform the policy for pricing as well as discount
and promotions schemes. At any given time, the price or change in promotion, sales
staff must contact the field sales staff. (Deepak & Pradeep, 2012) There is also time
when communication is not complete or it can be delayed and the results become
quite inconsistent by nature with new prices or promotion and usually the lost amount
of sales or revenue.
Research Questions/Hypothesis
Primary Question
1. How mobile phone and application in it can help in creating value in business?
Secondary Questions
1. What kind of business process or workforce can function will gain advantage from the
introduction of mobile computing?
2. What kind of applications are required to support the business process or workforce?
Research Design and Methodology
Qualitative research
The qualitative research is called or termed as exploratory research and it is also utilised to
get more benefit from the clarity in many basic reason, motivations and views. It also helps in
providing an insight into issue or helps in developing ideas or hypotheses for many kinds of
potential level quantitative research. This research will help in uncovering the prevailing
trend in opinions and further dive far deeper into the issue. The collection method used here
will be mix of unstructured or semi-structured methods. Some common kind of techniques
consist of focus group, interview at individual level and observations (Laudon and Laudon,

OPPORTUNITIES IN MAKING BUSINESS WITH MOBILE COMPUTING 7
2016). The complete sample size is primarily small and the current respondent are selected to
fulfil the quota.
Quantitative research
Another kind of research used in report is quantitative research that can quantify the issue by
ways of developing numerical information that can further change into many usable kinds of
statistics. It is also utilised to quantify the approach, views, attitude and other discussed
elements. Quantitative method of data collection is very structured than qualitative data
collection ways. The method consists of many kinds of surveys like paper based surveys,
online surveys or for that matter mobile survey (Sultan, 2014). It will also consist of face to
face interaction, telephonic interviews and many more.
Research Limitations
The study has some limitations as well. The finding will have to be interpreted in a careful
manner. Firstly, like any other studies, the research discussed here was restricted by the
methods used to perform the same. Secondly, the study is done in a cross-sectional method
and can be assessed the perception in surveys of the obligations at the time.

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Time Schedule (Research plan)
Conclusion
Everything these highly depend on the speed of the broadband and the concept of Wi-Fi
hotspots are also becoming more common with increased communication also meant that
data can be transferred rapidly and the concept of mobile video calls is completely do-able.
The concept of mobile computing is now making everything perfect as well as feasible and
studies have turned over the management of old fear of people will not work properly from
home is now an old concept (Turner et al., 2014). Employees working from home must put in
record of number of hours they contributed and are more impactful since it lacks the
interruption from other employees.

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Reference
Balasubramanian, T. (2015) 'Mobile Computing – An Introduction With Issues In Mobile
Security', International Journal of Review and Research in Applied Sciences and
Engineering, vol. 7, no. 1, pp. 15-19.
Basha, A.D., Umar, I.N. and Abbas, M. (2014) 'Mobile Applications as Cloud Computing:
Implementation and Challenge', International Journal of Information and Electronics
Engineering, vol. 4, no. 1, Jan, pp. 36-40.
Bertini, E., Catarci, T., Dix, A., Gabrielli, S., Kimani, S. and Santucci, G. (2009) 'mobile
computingand society', International Journal of Mobile Human Computer Interaction, vol. 1,
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Botta, A., De Donato, W., Persico, V. and Pescapé, A., 2016. Integration of cloud computing
and internet of things: a survey. Future Generation Computer Systems, 56, pp.684-700.
Buyya, R., Yeo, C.S., Venugopal, S., Broberg, J. and Brandic, I. (2009) 'Cloud computing
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utility', Future Generation Computer Systems, vol. 25, pp. 599-616.
Deepak, G. and Pradeep, B.S. (2012) 'Challenging Issues and Limitations of Mobile
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Hansmann, U., Merk, L., Nicklous, M.S. and Stober, T., 2013. Pervasive computing
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Kietzmann, J., Plangger, K., Eaton, B., Heilgenberg, K., Pitt, L. and Berthon, P., 2013.
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