This research proposal explores the impact of mobile technology on consumer buying behavior, specifically focusing on a case study of British Airways. The proposal outlines the objectives, which include identifying the influence of mobile technology on both consumer behavior and organizational performance. It details the reasons for choosing this research, emphasizing its relevance to academic subjects and personal interests. The proposal also describes the literature sources to be used, including articles and journals, and outlines the activities involved, such as literature review, data collection, and analysis using qualitative and quantitative methods, including primary and secondary research. The research methodology involves using questionnaires to gather customer viewpoints. The proposal also includes confirmation and agreement sections from the tutor and project proposal checker, ensuring the project's appropriateness and originality.