Research Proposal: Mobile Technology's Impact on Consumer Behavior, BA

This research proposal explores the impact of mobile technology on consumer buying behavior, specifically focusing on a case study of British Airways. The proposal outlines the objectives, which include identifying the influence of mobile technology on both consumer behavior and organizational performance. It details the reasons for choosing this research, emphasizing its relevance to academic subjects and personal interests. The proposal also describes the literature sources to be used, including articles and journals, and outlines the activities involved, such as literature review, data collection, and analysis using qualitative and quantitative methods, including primary and secondary research. The research methodology involves using questionnaires to gather customer viewpoints. The proposal also includes confirmation and agreement sections from the tutor and project proposal checker, ensuring the project's appropriateness and originality.

Research Proposal Form
Name:
Number:
Centre Name:
Tutor:
Date:
Unit:
Proposed title:

Section One: Title, objective, responsibilities
Title or working title of research project ( in the form of a question, objective or hypothesis)
Research project objectives (e.g. what is the question you want to answer? What do you want to learn
how to do? What do you want to find out?):
Aims-
“To identify the impact of mobile technology on consumer buying behaviour and organizational
performance: A case study on British Airways”.
Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g. links to other subjects you are studying, personal interest,
future plans, knowledge/skills you want to improve, why the topic is important):
Its link with subjects as well as helps in improving the knowledge about digital technology which helps in
enhancing the personal interest.
Section Three: Literature sources searched
Use of key literature sources to support your research question, objective or hypothesis:
Some of the necessary sources which are used in understanding the questions and objectives such as; articles,
authors viewpoints, journals, books and so on.
Section Four: Activities and timescales
Activities to be carried out during the research project (e.g. research,
development and analysis of ideas, writing, data collection, numerical
analysis, tutor meetings, production of final outcome, evaluation, writing
the report):
Some of the essential activity which is going to follow in research project
is;
Literature review for acquiring necessary information, data, facts or figures.
Research methodology that means acquiring necessary data and information
with the help of various methods such as; qualitative, quantitative, primary and
How long this will take:

secondary research.
Milestone one:
Target date (set by tutor):
Milestone two:
Target date (set by tutor):
Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely to use and why?
What your areas of research will cover:
Questionnaire for understanding viewpoints of various customers in order to make necessary steps and
measures.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be submitted for another qualification and
is appropriate.
Agreed: (name): (date):
Comments and agreement from project proposal checker (if applicable)
Comments (optional):
I confirm that the project is appropriate.
Agreed: (name): (date):