Soapy Rides: Business Plan for Mobile Car Wash Services in Irvine, CA

The Soapy Rides business plan outlines a mobile car wash service designed to operate primarily in Irvine, California, eliminating the need for a physical location to reduce costs. The plan addresses the growing car wash industry, targeting corporate clients and individuals needing frequent car washes. It details the business's objectives, mission, service offerings (basic and premium car washes, interior detailing), and business structure. The plan includes a market analysis highlighting the target audience (new car owners, luxury car owners, sports car owners, and dealerships), competition analysis, and a sales and marketing strategy emphasizing word-of-mouth promotion and competitive pricing. The document also covers management and personnel, including the proprietor, hired experts, and temporary staff, along with a financial plan.

Soapy Rides
Business plan

Agenda of Business
• The current business plan is based on the Mobile Car Wash that would mainly operate in
US located in the Irvine California with the name of Soapy Rides.
• The primary purpose of selecting this business is because it helps in eliminating the need
for physical location and reduces the cost of company that would needed for setting up a
physical location for an added costs.
• The industry of car wash is rising and presently it can accommodate unskilled labor rather
than the skilled labor due to the simplicity of the job.
• The business would mainly target the corporate individuals and customers that require
washing of their car on frequent basis.
• The business also looks forward to carry out the washing jobs in parking, drive away and
garages as this are the places where it deems to get customer that are actually willing for
a car wash.

Business Overview
• Establishing the mobile car was business can be fun, profitable and also an
interesting business for those that has business perseverance and smartness.
• Setting up a mobile car was business also requires noteworthy amount of
investment, strong planning and focus to make the business profitable.
• Soapy Rides is a start-up company for car wash service and it is particularly
considered as the need for eliminating the need for physical location.
• Since the mobile detailer company would look to carryout job in specific
parking lots, garages and drive-away where the business will be able to
obtain a sound customer that are willing to take car wash

Business Objectives and Mission:
• To be considered as the premium car wash and detailed
service in US
• Maintaining a higher amount of gross profit margin
• Maintaining a modest and steady net profit margin
• Expanding the two locations following the third year of
operations
• The mission of Soapy Ride is to offer its customers with
higher quality washing and detailed service for luxury car
owners in East Meadow, New York.

Service and Amenities:
• Basic car wash service
• Interior cleaning and detailing service
• Premium car wash and polishing service

Business Structure
• The company wants to create a
business that is dedicated with
workforce that would go all the
way of assuring that its customers
are very much satisfied and
obtain value for money.
• The success of Soapy Ride mobile
car wash and auto detailing
business would be anchored on
team and not on the individual.

Market Analysis Overview
• The selected area of business offers greater number of
benefits in respect of market that it would offer for
business. More than 40% of the household located in the
nearby neighbourhood have an annual income of greater
than $75,000.
• The present market trend prevalent in US suggest that the
industry of car wash in a bid to survive in the recent
economic collapse comprises of added service to their
essential service offerings.

Market Segmentation
• New Car owners: These type of owners namely take great pride in their
cars and would regularly bring their car for wash and detailing service.
• Older luxury car owners: These type of customers like to keep their cars
in best shape.
• Sports car owners: These type of people are regularly young or ranges in
middle-aged men and usually consider the look of their cars very
important.
• Dealerships: These type of dealership would regularly use the service of
outside car wash in order to detail their vehicles prior to setting up for
sale.

Target Market Segmentation
Strategy
• Business owners that has new cars as they tend to be busy people
however they are regularly able to make their own hours.
• Retired people with older luxury car owners is simply not restricted
by the typical work schedules, so they would be able to frequently
wash their cars during the week.
• Dealerships would require cars detailing and washed irrespective of
the time of the week. This will help in regular flow of traffic.
• Businesses would also require their fleet cars to be washed in the
week for using it in the regular business hours.

Competition and Buying
Patterns
• In East Meadow there is one hand car wash business. The
company is very new and it is looking to compete with automatic
car washes by providing lower prices.
• Soapy Ride is looking forward to target those customers that have
the desire of getting higher quality car wash and waxed so that
they can keep their paint in a good shape.
• The competing businesses which Soapy Ride is looking forward to
target is very cost conscious, so the prices would be approximately
lower for these type of customers to promote the usage volume.

Strategy and implementation
summary
• An important differentiator for Soapy Ride is the owners
business and personal connections inside the
neighbourhood of East Meadow.
• The sales and marketing will be very high on focus by
emphasizing on gaining the loyal as well as repeat
customers of business.
• The company would be mainly reliant on word-to-mouth
form of advertisement within the community.

Competitive Edge
• The competitive edge of Soapy Ride is to be a standard bearer of mobile
car wash and auto detailing business which has large number of
complimentary business offerings.
• The competitive edge of Soapy Ride can easily help the owners in
attracting the car owners inside the target area of mobile car wash and
business operations of auto detailing.
• Soapy Ride does not faces any actual competition which can match with
the service which it aims to offer.
• The customer service of Soapy Ride would be customized to satisfy the
demand of customers.

Sales Strategy
• The sales strategy of Soapy Ride is one-on-one basis. All
the customers would feel as a valued friends of Soapy
Rides and all the employees would be cared about in the
company.
• Soapy Ride is very much of the low cost of switching, so
the company would look forward to develop and keep the
repeated customers.
• The sales strategy of Soapy Ride would be mainly driven
by excellent customer service, honesty and quality service
delivery.

Marketing Strategy
• Introducing the business sending introductory letters and broachers
to corporate firms.
• Printing fliers and business cards to strategically drop the same in
corporate office, public facilities and railway stations.
• Using friends and family to spread about the business
• Placing a classified advertisement in newspaper regarding the
company and service that is offered by Soapy Ride.
• Promoting the use of word-to-mouth form of marketing from the loyal
and satisfied customers.

Pricing Strategy
• The pricing strategy of Soapy Ride is very much
obtainable in the car wash and auto detailing industry as
the company has no intention of charging higher price
from customers.
• The company will use penetrating pricing strategy of its
car wash and detailing service to reach wider part of
market.
• The company will offer discounts to its customers who
would refer client to Soapy Ride.

Management and Personnel
Summary
• The proprietor will be the sole owner of Soapy Ride. The business will be
helped by experts that will be recruited in the development and
management of the business.
• As Soapy Ride is a seasonal business and business rising in the hot summer
months and busier weekdays that during the weekends, Soapy Ride would
remain dependent on the temporary as well as part-time helpers.
• The business would hire a full time car wash and detail specialist and one
full time specialists when it is open for business.
• The business would also hire an administrative assistant that will help the
owner in paper work.

Financial Plan

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