Mobile Commerce: Cloud Computing, Trends, and Solutions Report

This report, focusing on Mobile Commerce (M-Commerce), analyzes the role of mobile cloud computing and its impact on modern business practices. It explores the limitations of wireless networking technology while highlighting the increasing trends of mobility and device portability. The study emphasizes the importance of businesses adopting innovative processes to leverage pervasive computing. The report delves into the practical applications of mobile cloud computing, discussing how it addresses challenges related to scalability and on-demand services. It examines various applications like mobile banking, payments, and shopping, as well as the advantages of M-Commerce, including improved customer experiences and wider market reach. The report also explores the concept of pervasive computing, its technologies, and its role in enhancing human-computer interaction. Finally, it provides realistic examples and showcases the potential of M-Commerce in transforming business models and customer engagement.

Running head: MOBILE COMMERCE
Mobile Commerce
(Task 2, Task 4)
Name of the student:
Name of the university:
Author Note

1MOBILE COMMERCE
Executive summary
The M-Commerce is just more that the selling and buying of services and goods over the Internet
that are performed with mobile phones. In the following analysis an evaluation is done on the role of
mobile cloud computing related to the subject of M-Commerce. Apart from that, the current study
demonstrates the limit of wireless-networking technology and advent of trends of mobility and
portability of the devices. Al these happens as per the encouragement on business to look for
different innovative processes for using pervasive kind of computing. Besides, in this investigation a
realistic innovative solution for those choices are included.

2MOBILE COMMERCE
Table of Contents
Task 2:...................................................................................................................................................3
Things to be explored in Task 2:.......................................................................................................3
Background:.......................................................................................................................................3
Understanding role of mobile cloud computing related to M-Commerce:........................................3
Conclusion:........................................................................................................................................8
Task 4:.................................................................................................................................................10
Introduction:....................................................................................................................................10
Stage 1:............................................................................................................................................10
Stage 2:............................................................................................................................................10
Stage 3:............................................................................................................................................11
Figure 1: “Network Architecture for the present case of Big Bazaar’............................................12
Figure 2: “The screen prototype for the present scenario”..............................................................13
Stage 4:............................................................................................................................................13
Stage 5:............................................................................................................................................14
Conclusion:......................................................................................................................................15
References:..........................................................................................................................................16

3MOBILE COMMERCE

4MOBILE COMMERCE
Task 2:
Things to be explored in Task 2:
 The following study demonstrates and analyzes the mobile cloud computing’s role under the
area of M-Commerce.
 Moreover, the present discussion assesses the limit of technology of wireless-networking and
rise in trends for portability and mobility of devices. These are in terms of encouragement on
the business organizations for looking at various innovative methods to use pervasive type of
computing.
 Apart from that, the study also investigates a realistic type of innovative solution for the
choice.
Background:
The cloud computing has been turning to be mobile as the mobile systems attempts to access
shared pool of various types of computing resources. These are delivered by cloud and it occurs on
demand. Further, mobile applications are able to enrich the functionality through delegating
complicated activities to clouds. This happens as the remote processing and the storage turns to be
possible through including asynchronous behavior for communication.
Understanding role of mobile cloud computing related to M-Commerce:
The business has been proving to be more influential and powerful. This is through including
the innovations of the Cloud Computing along with technologies of mobile computing in that. Apart
from that, the cloud computing under M-Commerce is able to address different problems. Its 3-G
mobile services delivers the efficiency for various issues that are mobile related. The development of
e-commerce lies on the basis of cloud computing solving issues of scalability and delivers the on

5MOBILE COMMERCE
demand services to consumers (Heinze and Matt 2018). Apart from that there are various tasks like
recharging of mobile balances, ticket booking , shopping, billing, recruitment process, advertisement
and data sharing could be performed simply through Mobile cloud computing. There are different
algorithms that are introduced to some m-commerce under cloud architecture like the
recommendation algorithm. Besides, the system utilizes mathematical analysis coming from
previous transactional information. This is on the basis of customer mobile number that is been
utilized as the doorway for transaction (Cui et al. 2020). Here, the mobile number of customers can
be utilized for all type purchase. The key can be further made use for rating of user and also
feedbacks can be taken on all the purchases and it can be utilized for rating of user and also feedback
can be taken regarding the product coming from regular level intervals. Again, the mathematic
assessment can performed on the server side for the product. This can be done through the
recommendation algorithm and suitable suggestion is proposed.
The enterprises must turn into much more cost effective as it is with the mobile cloud
computing. Thus it have the mobile cloud computing permitting users for effectively use various
resources and different type applications having the least amount of investment as present on
hardware and software. This is decreases the various capital expenditures. The m-commerce that is
cloud based has been enabling leaders of business to rise the latest opportunities despite any huge
investments. Having lesser capital expenditures require to maintain the applications that are
concluded with the different operational expenditures. These are commonly payable as one go basis
(Bang et al. 2017). Apart from that, the organizations are able to change their online business having
risk of nominal investment. Moreover, the quick activity is helpful to enable them in restructuring of
time for open market for services and products having scalability and flexibility at reasonable type
investment. Further, the consumers possess access to much more amount of features of mobile
phones. Mobile cloud computing can permit the customers in performing the transaction over the

6MOBILE COMMERCE
Internet from any place having quick security and access at any time. Huge markets could be
covered through business having mobile cloud usages. This happens as the enterprise includes the
mobile cloud computing as that develops the reachability range. This is helpful for the smaller
enterprise for huge enterprises on demand and at any place that has been capable to teach worldwide
market having great quantity of clients having investment on lesser revenue (Atalar and Özcan
2017). Again it delivers the quick transaction because of latest 3G or 4G technologies. Apart from
that the daily innovations has been coming up with advances of new features. Under the
communication technology, because of 3g r 4g speed, this helps in quicker and ongoing transactions
related to users.
The social network of human beings has been playing remarkable duty for spreading data in
the Cyber World. Thus the innovation has been changing lives to the extensive degree. It could still
probably change that to emotional and other way. Because of the multiplication happening with
innovation to the lives to wider degree one can spend lives with alternative manner contrasting to
that of the previous ones (Aghili and Mala 2019). Apart from that innovation is able to link the
exercises of daily life from the making of attempt for recreational exercises. At present people are
engaged with making interaction with various systems, machines ad gadgets. Moreover, the
pervasive systems indicates to develop the environment of universal computing. Here, one can have
invisible and unified access to the resources of computing that is provided to users. This has been
aiming to make the lives to be modest with using interaction through human beings. Again, the
pervasive computing can be considered as the latest level of computing technology available at every
places where communications has been taking place. Apart from that, the pervasive computing
depends on convergence of the advanced, wireless technologies, Internet and electronics (Hubert et
al. 2016). Further, the idea of pervasive computing lies on the basis of the basic concept that with
development of technology, the equipment of computing can develop smaller and is able to achieve

7MOBILE COMMERCE
more power. It can also permit the smaller systems to be invisibly and ubiquitously embedded under
daily surroundings. This they can deliver the simple access to the environment of computing. These
products are linked to Internet and information generated can be available easily. Here, range
important technologies are advanced middleware, sensors or actuators, Internet, operating systems,
mobile protocols and microprocessors utilized for supporting the technology to be active (Alam
2017). Regarding the perquisites of pervasive interaction, the interfaces of pervasive application has
been versatile for the environment and acting as determined through that situation. They must adapt
according to context and never require the explicit interaction coming from users. Besides, the main
destination of pervasive computing has been to allow users in putting the focus on activities apart
from the technology. Since, past few years, multiple applications are watched accumulating the
context of users with sensors through reminding the ultimate aim to perform the suitable functions at
suitable time (Barry and Jan 2018).
Regarding the implicit human machine interaction, the conventional user interface has been
function oriented. At this place, the user can perform whatever the users can perform through
denoting activities first and the arguments afterward. For instance, as an instance of realistic solution
of M-Commerce, IHCI under pervasive computing has been secret and has been verifiable apart
from traditional interaction that are explicit in nature of the years for the users with system. Next,
there are task oriented interactions. Here, the pervasive system surrounding allows users to
concentrate in task against to the technology (Cheong and Mohammed-Baksh 2019). Apart from
that, the pervasive systems allows the interaction and assimilation between activities and influential
data processing. Different pervasive system having great level of activity orientation and as a result
most important aim. Besides, for multimodal of interaction the multimodal communication can
furnish users having different modes of the interfaces with that system. Again, multimodal interfaces
provides various distinct tools for entering and yielding the data. Further, human computer

8MOBILE COMMERCE
interactions under the pervasive computing involves the versatile for situations and back for the
multimodal interaction with users. It needs the tasks that are coordinated with ideal interaction
model (Sahu 2020). For the human interaction patterns the design of human interaction under
pervasive scenario that is multimodal level of interaction that reinforces the dependable interfaces,
useful interfaces, suitable and ordered data and expressive interfaces. For the natural human
computer interaction the collaboration of human computer comprises of the trend to move towards
quick chances and advances towards on which the users are been found to be used to. This has been
natural and anything that they require to understand. NHCI or Natural Human-Computer Interaction
aims to analyze the latest intuitive system of computing emerging from human language and the
behaviors to technology applications (Ahmad and Ibrahim 2017). Besides, NHCI has been
supporting the interaction with the different type of computerized systems despite any necessity of
external tools such as keyboards or mice. On the other hand, these has been concentrating on the
computing systems that are simple to utilized and has been replaced though various speech
identifications, gestures and the movement of body and context awareness. Having the innovative
development the communication under pervasive computing is the expansion to be conducted with
the natural type of interaction (Sun and Chi 2019).
There are various kind of realistic examples to be considered for mobile commerce. Though
m-commerce has been covering broad range of transactions and could be distinguished as the
following three kinds. Firstly, there are the mobile shopping. Mainly same to e-commerce, and
accessible through mobile system the mobile shopping at present is possible with the websites that
are mobile optimized, dedicated type of app and platforms of social media. Next, there is the mobile
banking. This never must distinct from online banking, thigh one might see few transactions kinds
that are restricted o limited to mobile devices. Usually, the mobile banking includes dedicated
applications with few banks starting experimenting with usage of messaging apps and the chatbots

9MOBILE COMMERCE
(Shin et al. 2018). Regarding mobile payments. As the BigCommerce user and business owner, the
exposure towards interest in mobile commerce can be mainly related to payments and shopping.
Besides, the disadvantages are there for many formats to perform business. This must ever be seen as
the notable hindrance. Usually there are benefits outnumbering the drawbacks and many processes
are there for overcoming various pitfalls particularly as one know eat few of them has been. The
common advantages of mobile commerce includes better experience for the customers. It is seen that
e-commerce has made the shopping more convenient already (Kaya, Abakar and Abdullah 2017).
Here, the consumers are provided access to broader product varieties, much more competitive level
of pricing and all without ant step that is away from the systems. Having the mobile commerce,
benefits are there and at present they never require the desktop machines. Here, as long as the mobile
devices are present they are able to shop at any time they wish and at any places they has been.
Further, the latest applications of mobile commerce develops customer experiences. Next, there is
the augmented reality such as Sephora and Ikea among the popular retailers that use augmented
reality applications for complementing the business of mobile commerce. Further, there are
messenger apps and chatbots (Chao 2019). This helps the business to simply interact with customers
that use services and apps that their customers like and use already. Again, there is the phenomenal
level of growth efficiency. Besides, it is expected by the marketer that the worldwide financial sales
can reach 4.058 trillion dollars till 2020. Thus they represents an overall sales of retails by 15%
(Okonkwo, Taylor and Huisman 2019).
Conclusion:
It can be definitely concluded from the above study that future of mobile commerce is
turning to be massive. Since, the number of individuals making use of mobile systems has been
growing, thus the future of M-Commerce is also rising. The ownership of mobile phones are greater
and never going to be decrease in near future. Apart from that, the mobile browsing has been turning

10MOBILE COMMERCE
to be popular than the form of desktop browsing. Besides, the sales of M-commerce is also
developing. It is a known fact that more than one-third of every sales related to e-commerce
happening with the smartphones. Moreover, the staggering of about 34% of transactions of e-
commerce are performed through M-Commerce that could turn to be popular. Above all, M-
Commerce is altering the way people make shopping. As one search for the reviews, comparison of
prices and information about products, the mobile phones are affecting the habits of shopping
profoundly.

11MOBILE COMMERCE
Task 4:
Introduction:
It is seen that the tailor-made and custom applications are the most suitable to address and
resolve huge array of issues. All industries are at present putting investment on the latest apps. This
is to speed the things up and develop the morale, encourage engagements and reaching out to the
customers. For instance, Big Bazaar present at Oman is considered to be leading hypermarket of the
nation. Nonetheless, they are facing problems as they are long queue every time at counters. Here,
the customers need to be waiting long for getting their chance. They have sorted to deliver mobile
apps to customers with features for checking from their own. Furthermore, the application is
intended to deliver numerous features to customers. In the following proposal, a suitable Mobile
Commerce application for the aforementioned business scenario is demonstrated.
Stage 1:
Here, entire process is defined at various small stages supporting business functionality.
Next, it develops the effective and combined functional system. As the shopping is completed, users
are able to scan the QR codes to generate bill. Further, users can choose or reject items from the list.
Then, users would pay through the banking information with the help of payment gateway. Next, the
QR code could be scanned directly to pay directly and lastly, they get to seen various offers as the
transaction continues.
Stage 2:
The present app must manage numerous users very fast as far as capacity is concerned with
the massive information generated. Next, service’s bandwidth must be supporting different
functionalities simultaneously. The cloud storage and application must have high level security

12MOBILE COMMERCE
features with the help of encryption with the process of authentication. Next, the system’s
performance must be great due to its real-time property. Besides, the computation process must be
depending totally on the resource of the phone. Above all, computational activities must occur over
the servers of the clouds.
Stage 3:
Here the screen prototype of created for the suite of sales order proposed. Further, a
topological design is developed and that highlights the way wireless section must be integrated to the
network’s wired backbone. The diagram illustrates the connectivity. Further the screen prototype
highlights the UX/UI design and features of that applications. Besides, the sequences of various
states for distinct tasks are also displayed.

13MOBILE COMMERCE
Figure 1: “Network Architecture for the present case of Big Bazaar’
(Source: Created by Author)

14MOBILE COMMERCE
Figure 2: “The screen prototype for the present scenario”
(Source: Created by Author)
Stage 4:
The NoQueue application having the functionalities has included the Ram resources, CPU
resources, storages, Networks and cloud infrastructure. At the end of the user, any kind of systems
with the web services are to be there. However, it must be reminded that the capabilities of
commutation might be different for different models. However, one problem lying here is the ability

15MOBILE COMMERCE
of mobile computation is not sufficient to process. Here, the sharing resources are helpful for
configuring the system and develop the power of computation for the phone.
Stage 5:
There are many type of benefits present for M-Commerce for the business model of Big
Bazaar. It is also known that for e-commerce, indicates purchasing and buying products over the
Internet, seek data and make communication with the companies. Further, there are many benefits of
M-Commerce model. It helps in time saving, make the usage easy, smarter deals for the customers,
and cover prolonged distances, access anywhere and anytime. This M-commerce is highly helpful
and is at every place. However, there can be issue with customer support for Big Bazaar. Here, the
vendors might insist that to support and configure of custom problem and ways does vendor can
control the support for the customers and whether the present customers are pleased with those
vendors and what occurs as one uncover the bug present in product. It must also be reminded that
effective support for the customers would be useful to eradicate the inevitable bumps present on road
and the bad support for the customer can magnify them. Thirdly, there must be scalability. It must be
determined whether the designed technology is efficient to control the content scope required and
what must happen as one is wrong regarding scope and require to scale up notably. Here, it must also
be determined whether the product is able control extra reviewers, authors, outputs, languages and
contents and many more and whether expense of product rises. Further, there are operational risks
involving risk coming from process issues and poor implementation like distribution, production and
procurement. Further, there are market risks involving interest rate risk, commodity markets, and
foreign exchanges like credit and liquidity risks. Next, there are legal problems coming from
regulatory and legal regulations involving litigation and contract risks that are brought against the
businesses. Lastly, there are risks related to external problems that involves the earthquakes, floods

16MOBILE COMMERCE
and storms. This can also involve civil unrest, labour strikes and different sabotages. There are
different features of M-commerce for Big Bazaar.
Conclusion:
Big Bazaar must recognize that firstly there is the ubiquity to be considered. Here, the
consumers are able to buy or avail services or products from any place that is independent of the
present geographic location. Further, the customers are able to that should be respective of the
sectors they are there or the organizations that can perform business. Regarding convenience there
must be services such that GPRS providing that benefit and keeping in touch always and also
connected. It is useful for the organizations to get well linked with customers. For personalization
the service of m-commerce are also getting personalized. This can be utilized according to consumer
requirements. Then, there are location based services like GPS permitting business to provide
services and goods according to the location. There are services like GPS permitting the business for
providing services and goes according to the location. Lastly, there are timely services where the
consumers are connected directly and delivers the availability at real time for services. Then, there
are the transactions. Transactions having specific value and utility can be administered with any
terminal equipment of the mobile over the network of mobile telecommunication and could be seen
as the effective element of M-commerce. Next, there is the business ecosystem. Here, the mobile
commerce is seen as the interactive ecology framework for the organizations and people on the basis
of technological and social impacts.

17MOBILE COMMERCE
References:
Aghili, S.F. and Mala, H., 2019. Security analysis of an ultra‐lightweight RFID authentication
protocol for m‐commerce. International Journal of Communication Systems, 32(3), p.e3837.
Ahmad, Z. and Ibrahim, R., 2017. Mobile Commerce (M-Commerce) Interface Design: A Review of
Literature. IOSR Journal of Computer Engineering, 19(3), pp.66-70.
Alam, M.S., 2017, September. Secure M-commerce data using post quantum cryptography. In 2017
IEEE International Conference on Power, Control, Signals and Instrumentation Engineering
(ICPCSI) (pp. 649-654). IEEE.
Atalar, M. and Özcan, M., 2017, October. New augmented reality application in E-commerce and
M-commerce. In 2017 International Conference on Computer Science and Engineering
(UBMK) (pp. 332-336). IEEE.
Bang, Y., Han, K., Animesh, A., Hwang, M. and Lee, D.J., 2017. Drivers and Consequences of M-
Commerce Channel Adoption In E-Marketplace: An Empirical Investigation. Available at
SSRN 3029220.
Barry, M. and Jan, M.T., 2018. Factors Influencing the Use of M-Commerce: An Extended
Technology Acceptance Model Perspective. International Journal of Economics,
Management and Accounting, 26(1), pp.157-183.
Chao, C.M., 2019, January. A Robust Remote Authentication Scheme for M-Commerce
Environments. In Wireless Internet: 11th EAI International Conference, WiCON 2018,
Taipei, Taiwan, October 15-16, 2018, Proceedings (Vol. 264, p. 119). Springer.

18MOBILE COMMERCE
Cheong, H.J. and Mohammed-Baksh, S., 2019. US consumer m-commerce involvement: Using in-
depth interviews to propose an acceptance model of shopping apps-based m-commerce.
Cogent Business & Management, 6(1), p.1674077.
Cui, Y., Mou, J., Cohen, J., Liu, Y. and Kurcz, K., 2020. Understanding consumer intentions toward
cross-border m-commerce usage: A psychological distance and commitment-trust
perspective. Electronic Commerce Research and Applications, 39, p.100920.
Heinze, J. and Matt, C., 2018. Reducing the service deficit in m-commerce: how service-technology
fit can support digital sales of complex products. International journal of electronic
commerce, 22(3), pp.386-418.
Hubert, M., Blut, M., Brock, C., Backhaus, C. and Eberhardt, T., 2016, July. MOBILE
COMMERCE–THE MODERATING ROLES OF PERCEIVED RISK AND
APPLICATION CONTEXT. In 2016 Global Marketing Conference at Hong Kong (pp.
1201-1202).
Karimi, M., 2017. Network Architecture of Large Scale Enterprises.
Kaya, M., Abakar, K. and Abdullah, N.H., 2017. Identifying future drivers of m-commerce.
Lee, J., Thomas, J.L., Cunningham, B.J. and Huang, J., 2020. M-commerce Trust and Security
Concern: A Comparison Between China and the US M-Commerce Consumers.
McCormick, H., Parker, C.J. and Magrath, V.C., 2017. Emotional response beyond PAD: the digital
retail emotions scale (DRES) for m-commerce apps. In 3rd International Colloquium of
Design, Branding and Marketing (ICDBM).
McLean, G., Osei-Frimpong, K. and Al-Nabhani, K., 2018. Examining attitudes towards M-
commerce applications… What does it mean for retailers?.

19MOBILE COMMERCE
Okonkwo, C.W., Taylor, E. and Huisman, M., 2019. The adoption of m-commerce applications:
rural dwellers’s perspectives.
Sahu, R., 2020. M-Commerce: Future of E-Commerce. Our Heritage, 68(9), pp.770-774.
Sargolzaei, M. and Afsarmanesh, H., 2017, September. Service oriented collaborative network
architecture. In Working Conference on Virtual Enterprises (pp. 381-394). Springer, Cham.
Shin, N., Kim, D., Park, S. and Oh, J., 2018. The moderation effects of mobile technology
advancement and system barrier on m-commerce channel preference behavior. Information
Systems and e-Business Management, 16(1), pp.125-154.
Sim, J.J., Chia, Z.Y., Chin, Y.L., Lee, M.Q., Chiam, V.T.S., Wong, K.L., Choong, C.K., Loh, S.H.
and Yeap, K.H., 2018, November. Trust in Vendor and Perceived Effectiveness of E-
Commerce Institutional Mechanisms in M-Commerce Adoption: A Revised UTAUT Model.
In 2018 8th IEEE International Conference on Control System, Computing and Engineering
(ICCSCE) (pp. 10-15). IEEE.
Sun, J. and Chi, T., 2019. Investigating the adoption of apparel m-commerce in the US market.
International Journal of Clothing Science and Technology.
Thongpapanl, N., Ashraf, A.R., Lapa, L. and Venkatesh, V., 2018. Differential effects of customers’
regulatory fit on trust, perceived value, and m-commerce use among developing and
developed countries. Journal of International Marketing, 26(3), pp.22-44.
Whittle, R. and Myrick, C.B., 2016. Enterprise business architecture: The formal link between
strategy and results. CRC Press.

20MOBILE COMMERCE
Wieringa, R., Engelsman, W., Gordijn, J. and Ionita, D., 2019, July. A business ecosystem
architecture modeling framework. In 2019 IEEE 21st Conference on Business Informatics
(CBI) (Vol. 1, pp. 147-156). IEEE.