Entrepreneurial Venture: Coffee Appeal Mobile Cafe

Desklib provides past papers and solved assignments. This project details a mobile coffee shop business plan.

CREATING
YOUR
BUSINESS - 1
ENTERPRISE

INTRODU
CTION
Introducing a Mobile Coffee
Shop named: Coffee Appeal
There will be products like
flavored coffee, espresso,
latte, mocha, cold coffee,
and several others.
The main motive is to help
the students in getting easy
access to the cooked food
Analyzing strategies that are
required to be adopted

OVERV
IEW OF
THE
BUSIN
ESS
IDEA
Students do not have
much time to visit
restaurants and coffee
shops in every break.
Along with coffee,
snacks will also be
available (alterations
according to the
requirements)
No need to have stress
about a Physical Rented
Office
Mobility

BUSINES
S MODEL
CANVAS
APPLICA
TION:
Each step acts as a
block
Helps in identifying
the inner and outer
issues
Helps in solving the
problems
strategically
Plays an important
role in future
planning as well.

FEEDB
ACKS:
On the basis of reviews and
feedbacks, modifications
can be done
Prices must be affordable
Cooked snacks are much
proffered
Online payment systems
must be added
Rewards and Discounts to
attract more customers.

POTENTIA
L
ACTIONS
FOR
IMPROVE
MENT
Visit areas
having a large
crowd for more
profit as well as
promotion
Online payment
methods will be
added
Reasonable
prices

REVISED BUSINESS MODEL
CANVAS
Partners
Nespresso
Activities
Marketing
Selling coffee &
snacks,
(cupcakes/brownie
s)
Value Proposition
High quality
coffee &
snacks right next to
you
Customer
Relationship
Quality products
Affordable prices
Customer
Segments
Students
Lecturers
Staff members
Other possible
customersResources
Suitable van
Coffee/tea
Machine
Coffee, tea, snacks
Channels
Social Media
Mobile App
Costs
Marketing: £485
Service cost and
tax: £100
Distribution &
Channels: £155
Costs of Machine: £150-£600
On rent: £30-£70/monthly
Revenues
Estimated revenues
before taxation: £10000
Estimated revenues after
taxation (both direct and
indirect): £9400
Estimated profit margin: £7130

CONCLU
SION
In every startup
strategy plays an
important role
Business operations
must be carried
effectively with
efficiency
Going to be a tough
competitor for
Starbucks or Costa.
Low prices and High
Quality

REFERENCE
Bird, D.W., Bird, R.B., Codding, B.F. and Zeanah, D.W., 2019. Variability in the organization and
size of hunter-gatherer groups: Foragers do not live in small-scale societies. Journal of Human
Evolution, 131, pp.96-108.
Burns, P., 2016. Entrepreneurship and small business. Palgrave Macmillan Limited.
Eniola, A.A. and Entebang, H., 2015. Government policy and performance of small and
medium business management. International Journal of Academic Research in Business and
Social Sciences, 5(2), p.237.
Hillary, R. ed., 2017. Small and medium-sized enterprises and the environment: business
imperatives. Routledge.
Julien, P.A., 2018. The state of the art in small business and entrepreneurship. Routledge.
McKenzie, D. and Woodruff, C., 2015. Business practices in small firms in developing
countries. The World Bank.
Storey, D.J., 2016. Understanding the small business sector. Routledge.
Wells, P., 2016. Economies of scale versus small is beautiful: A business model approach
based on architecture, principles and components in the beer industry. Organization &
Environment, 29(1), pp.36-52.

THANK YOU