Melbourne Institute - BB313: Mobile Commerce Case Study Report

This report analyzes mobile commerce (m-commerce) by examining various research papers and studies. It explores the technology acceptance model (TAM) and theory of planned behavior (TPB) in the context of mobile banking adoption, user satisfaction with mobile websites, and the impact of perceived usefulness and ease of use. The report also delves into mobile commerce usage activities, demographic and motivation variables, and the evolution of consumer trust in m-commerce. Furthermore, it discusses the advantages, limitations, and security issues of e-commerce and m-commerce, along with factors affecting mobile application downloads and the role of in-store information. The study covers various aspects of m-commerce including interface design, consumer acceptance, and the impact of personal innovativeness and social influence on continued mobile commerce usage. The report synthesizes findings from multiple sources to provide a comprehensive overview of the current state and future prospects of mobile commerce.

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Jeong, B. K., & Yoon, T. E. (2013). An empirical investigation on consumer acceptance of mobile banking
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commerce-A-longitudinal-study.pdf?origin=publication_detail
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Wang, Y., Aguirre-Urreta, M., & Song, J. (2016). What Affects Mobile Application Downloads? The Role
of In-Store Information.
https://pdfs.semanticscholar.org/a729/2a8743298ffb9f1f1e539f41875d48ed0d41.pdf