Melbourne Institute: MCommerce in Australia - Report and Analysis

This report examines the trends and facts related to e-commerce and m-commerce in Australia, based on an analysis of the article, “E-commerce marketplace in Australia: Online shopping”. It provides an overview of m-commerce, highlighting its evolution and impact on customer buying behavior, emphasizing the shift from traditional shopping to mobile transactions. The report explores the factors influencing m-commerce, including technology and customer preferences, with graphical representations of m-commerce growth. It also discusses the advantages of mobile banking and the benefits of mobile commerce from a business perspective, comparing mobile applications and websites. The report also addresses customer service and privacy concerns in m-commerce. The conclusion emphasizes that while technology has played a role, the changing customer perception has significantly contributed to the growth of m-commerce in Australia.

MOBILE COMMERCE IN AUSTRALIA

INTRODUCTION
• The main aim of this report is to
study the trends and facts related
to ecommerce and mcommerce
highlighted in the article titled, “E-
commerce marketplace in
Australia: Online shopping”.
• The article presents a description
of the reasons behind the growth
of ecommerce and mcommerce.

MCOMMERCE: OVERVIEW
• Mcommerce or mobile commerce may be
explained as any kind of transaction which
includes a monetary exchange through
telecommunications network.
• The article paints a vivid picture of how the
modes of communication and buying
behaviors of customers are rapidly evolving
with each passing day. Shopping and other
commercial transactions are no longer
restricted to fixed locations. The new
technologies in the arena of smartphones
have completely transformed the
marketplace.

A GLIMPSE INTO MOBILE COMMERCE TRENDS
• According to the article, the main
purpose of mobile commerce is to
provide for a more holistic approach
to online purchase and transactions
through smaller screens. This
opportunity makes it possible for
customers to buy goods or pay their
bills on the go. The need of the
hour is to develop responsive
designs and mobile friendly
applications which would be
beneficial for both the customers

FACTORS AFFECTING MOBILE COMMERCE

A GRAPHICAL REPRESENTATION OF MCOMMERCE GROWTH IN
AUSTRALIA
81 % of business
owners have adopted
mobile applications.
82 % of these mobile
websites have generated
optimized sales.
54% sellers selling products
through mobile applications
registered high sales rates than
traditional mediums.

TECHNOLOGY AND ECOMMERCE
• Chong (2013) argues that more than
technology, it is the increased capacity
of mobile phones which has made it
possible for customers to carry out
such monetary transactions on the
internet.
• In other words, technology has paved
the way for development of mobile
services and delivery of various kinds
of content to the concerned customers
through mobile phones.

MCOMMERCE FOR BANKING
• The article also claims that a
majority of Australians tend to
use mobile commerce mainly for
bill payments and other phone
banking transactions
(Aboelmaged & Gebba, 2013). On
the other hand, only about three
per cent customers bought goods
and services through their
phones.

ADVANTAGES OF MOBILE BANKING