Analyzing the Role and Impact of Mobile Communication in Business

This report delves into the pivotal role of mobile communication in contemporary business operations. It highlights how mobile technology, including smartphones and wireless networks, has revolutionized communication, enhancing efficiency, and fostering employee engagement. The report discusses the benefits of mobile communication, such as improved information sharing, managerial decision-making, and enhanced employee motivation. It explores various aspects, including remote communication, teleconferencing, and the overall impact on organizational systems and processes. The report emphasizes the importance of mobile communication for business development, productivity, and ROI, underscoring its significance in a dynamic and globalized business environment. It also addresses how mobile technology facilitates seamless connectivity between employees, management, and other stakeholders, leading to increased job satisfaction and organizational success. The report concludes by emphasizing the increasing dependence of businesses on advanced mobile communication technologies for diverse functions and streamlined operations.

Blog: What is the role of Mobile Communication?

Role of Mobile Communication
21st June 2019
What is Mobile Communication?
Mobile communication is one of the important aspects of modern time which have been
highly significant and relevant to every aspect of business and normal life. Mobile
communication is the application of technology which helps in communicating with others in
several locations without using any kind of physical connection such as cables or wires. Mobile
communication has made life convenient and easier saving effort and time. A mobile phone is a
cellular phone or handphone which is a movable communication device and a wireless electric
device which is used for communication with the help of the cellular network. Mobile
communication has high capacity and load balancing. It has enhanced scalability. With the
growth of population, communication is getting more important. The use of wireless devices is
also getting highly increased with time. Wireless networks enable communicating with others in
terms of coverage with little effort and technological resources. With the help of mobile
technology, we can enhance the effectiveness of communication to a large extent.
Mobile Communication Technology
Wireless networks are always complex in nature and it engages thousands of firewalls,
access points, managed powers, switches, and other components. But it cannot be denied that
with the help of wireless networks, the entire network can be managed from a well-organized
centralized point. With the help of mobile connection, outdoor and indoor coverage options are

available to us. Network access control has also enabled secure registration. Network Access
Control has enabled enhanced control over enforcement of policies and managing the role of the
users. Mobile communication has enabled roaming which allows the end-users to move freely
from one access point to the other successfully without any disturbance in performance.
Enhanced Communication Opportunity
In every part of the business, mobile communication has become an increasingly
important factor. It has been observed that in the United States more than 71 % of the total
population has a smartphone. Business organizations should understand the significance of the
presence of smartphones. They should become responsive to mobile communication by
embracing the technology effectively. Mobile communication has ample opportunities to be
availed of by business organizations. It not only improves communication but also enhances
efficiency. Mobile communication has improved overall business functions and operations. It has
helped the employees to remain in constant communication with the organizational members. It
enhances the effective flow and exchange of information. Wireless networks help
communication to become more seamless and effective.
Role of Mobile Technology Platforms
The mobile platform has also enhanced communication between several persons and
business organizations on an international platform. We can observe several analog forms of
mobile communication. Snail mail or Bulletin boards can become obsolete in modern time.
Communication needs to be improved. It is highly important that every business organization
could increase their productivity level by enhancing its mobile communication platform. It has
also been observed that organizations lose a huge number of employees every year because of

inadequate provisions for mobile communication. Communication barriers also enhance the
issue of employee turnover in business organizations. Irrespective of the size and scale of
business, mobile communication can enhance the productivity level by enhancing
communication among the organizational members. We can see that mobile communication is
nothing but a technology-mediated communication which has always provided the use of cellular
on a mobile device with the opportunity to communicate with anyone from any location. The
business organizations should understand the opportunities which they can avail of from
enhanced communication with the support of my mobile communication technology.
Increased Efficiency
Mobile communication has improved the overall efficiency of business organizations. It
is beneficial for mobile workers who use to spend their valuable time on a job site or on the
floor. Mobile solutions enhance operational efficiency by reducing the need for in-person or
face-to-face meetings. They also develop increased opportunities not only for the management of
the business organizations but also for the organizational members in communicating. The
business organizations with the help of mobile communication can avail of the benefits of
rapidness, convenience, real-time access, and multi-function. These are important elements of
wireless mobile communication technologies. The managerial decisions or organizational
decisions could be taken on the basis of real-time information which has become possible
because of Mobile communications. The remote working teams could be connected with the help
of enhanced mobile communication technology.
Facilities in Remote Communication

There can be several other forms of communication of which mobile communication has
become an important and inevitable aspect. People in modern time, can use their cell phones or
mobile phones from any location and can contact anyone located in different parts of the world.
Communication opportunities have got enhanced by the help of mobile communication
technologies. The people living in rural areas can also communicate freely and conveniently with
the support of mobile communication. They could improve their lives with the support of a
seamless communication platform. The business organizations could enhance their operational
efficiencies with the help of mobile communication. They could receive and share real-time
information.
Enhanced Organization
One of the major advantages of mobile communication in an organization is that it helps
to enhance the overall organizational systems and processes. An organization has to perform
several complicated functions every day such as handling and management of several documents
along with various applications and software which the employees use on a day to day basis for
achieving several tasks within the organization. Mobile communication has been helping the
employees to communicate with each other from remote locations and this has enhanced the
effectiveness of communication manifold and also increased the efficient communication system
between the various entities involved in business activities within an organization. Now it is
possible for the employees to do a variety of functions used in mobile communications within
and also outside the organization such as they can use their mobile phones to send quick
messages using various applications that have enabled effective and productive sharing of
information within the employees and also between the employees and customers and other
stakeholders.

Telecommunication and Videoconferencing
So, we can say that the advent of mobile communication has been significant for the
growth and development of various sectors and it has improved the communication processes
both internal and external to the different organizations. It is evident that mobile communication
technology is on the path of immense growth and development and with the rapid globalization
process it will only increase in the future and more improved applications will be designed that
will help the organizations perform several varieties of business functions in a much quicker time
that will save money and other resources for the organizations. The mobile communication
system has made it possible to perform several activities like teleconferencing and video
conferencing that has made it highly influential for the employees and the management
personnel to achieve better control and organization of the several activities and functions of a
business.
Enhanced Employee Engagement
One of the other significant roles of mobile communication is the enhanced engagement
of the employees within the organization. As we have seen that the use of mobile technology has
made it possible to reduce distances between people and naturally this has sped up the process of
business at a national and international level. The modern mobile technology is so advanced and
state of the art that it helps the employees achieve several functions in quick time than what they
were achieving a decade ago. Modern mobile communication technology has developed
employee engagement in a much better and improved manner. This has led to better
communication between the employees and naturally the degree of employee engagement within
the modern organizations has increased manifold. This communication and coordination between

employees and also between the management and the employees have improved the overall
functioning of the business establishments in diversified sectors.
Improved Mobile Technology enhances ROI
An organization must achieve effective employee engagement in order to have adequate
employee motivation and job satisfaction which is required to ensure that the business is able to
conduct its daily operations effectively and productively. Modern mobile communication
technologies have contributed to better communication and engagement between the employees
that has led to much credible and transparent communication between the employees and the
managers or the management personnel in several business organizations. It can be said that the
Return on Investment (ROI) of effective mobile communication technology for an organization
is quite high and it ensures that there is enhanced employee satisfaction that ultimately leads to
increased job satisfaction and commitment of the employees. So we can say that the mobile
communication technologies have contributed significantly to enhancing the growth, profitability
and sustainability aspects of the modern business entities.
Increased Productivity
Modern mobile communication technologies have significantly enhanced the productivity
of business establishments around the world. This has been possible because modern mobile
communication technologies such as smartphones and other smart gadgets have made it
convenient for people to connect with each other in professional and personal fronts. In respect
of modern business organizations, mobile communication technologies have made it easier for
the different employees and management personnel remain in contact with each other though
they are located at different locations. Today the business environment has become highly

dynamic and the employees do not stick to desk jobs only or working in cubicles. Many of them
need to travel around for achieving various business objectives like building relationships with
different stakeholders like relationship building with customers or acquiring prospective clients.
Nowadays several projects are also undertaken by a business in different locations. In such
circumstances, it is not possible for the management to physically communicate with every
employee and give them instructions. This is where the role of modern mobile technology is
indispensable because it has made it possible for the management or the senior managers of an
organization stay in touch with different employees located in diverse locations through the use
of modern communication technologies.
Improved information sharing and managerial decision-making
Mobile solutions have been helping the managers share instructions and information with
subordinates in a much faster process. The presence of modern messaging applications has
enhanced the credibility of business communication manifold and naturally, the overall
productivity of the employees and the organizations have increased more than ever before. With
the advent of Information and Communication Technology and its rapid and unprecedented
growth and development, we cannot imagine successful operating of a business establishment
without the proper and prudent implementation of mobile communication technologies. We can
see that the popularity of mobile communication technology has been increasing at such a rate
that in the future the companies will become more dependent on much developed and advanced
mobile communication technologies and will achieve even more diverse functions and making
business operations even more convenient and seamless.
Enhanced Employee Motivation

As we all know that in order to achieve growth and profitability and the organization
needs to have effective employee motivational strategies. If the employees are not motivated
within the workplace then they will not be totally dedicated to serving the company whole-
heartedly. One of the major problems that many employees face in some organizations is the
problem of communication which is often unsatisfactory. If an organization lacks effective
communication strategies then it will lead to imprudent sharing of information and the
communication system will be unproductive. Unsatisfactory communication deteriorates the
motivation of the employees and in the long run, leads to the creation of a lack of job
satisfaction.
Enhanced Connectivity between Employees, Management & other Stakeholders
This situation leads to the enhanced turnover intention of employees that can be a
detrimental factor for an organization. Therefore, in order to increase the level of motivation of
employees within an organization, it is indispensable for the management to put into place
effective communication strategies such as modern mobile communication techniques and
processes so that employees can connect with each other and also with the managers and
management personnel effectively that leads to enhanced motivation. Modern mobile
communication techniques have improved the connectivity between the employees and also
between the several employees and stakeholders in such a manner that level of trust between the
employees develop manifold and this ultimately will lead to better relationship building between
employees and thereby enhancing the productivity of the organization more effectively.
Improved Customer Retention

Customer retention is one of the most important objectives for any business
establishment. If our business is not able to retain its customers effectively then it cannot
continue its business operations effectively in the long run. It is the existing customers of a
business that are the main source of growth, profitability, and sustainability for a business entity.
Modern mobile communication technologies have contributed to improving business efficiency
and productivity in a myriad of ways. As we have seen that mobile communication technologies
have improved the communication processes between the managers and employees and also
between the employees and the management they have also improved communication of the
employees with the customers of the business.
Methods of mobile communication for Customer Retention
Today, a business can send messages using modern Information and Communication
Technology platforms such as SMS, emails or WhatsApp messages to each of the customers
according to their tastes and preferences of products and services. This has led to enhanced
customer satisfaction as the customers always want to feel special and cared for by a business
establishment. So, it is highly essential for a company to take care of its customers and modern
digital communication and mobile technologies offer the much-needed platform to serve the
customers on an individualized basis. Therefore we can say that mobile technologies have
enhanced the credibility of communication with customers in such an effective manner that they
now play an indispensable part in achieving effective customer retention.

Future Implications of Mobile Communication
We have been able to understand that modern mobile communication technologies are
indispensable for a business establishment. This is because mobile communication systems have
enhanced the efficiency and effectiveness of communication between the employees and several
other stakeholders within an organization. The modern business organizations are becoming
increasingly dependent on mobile communication technologies because they are yielding highly
satisfactory results for the business entities in terms of ensuring prompt, effective and authentic
communication at the right time and at the right place. Now, it is possible for several people
located in multiple locations to communicate with each other without having to be present
physically at one particular location.
Growth in Remote Communication Techniques
This system of remote communication is one of the biggest advantages of modern mobile
communication technologies. Systems like teleconferencing, video conferencing or sharing of
messages through several mobile applications like WhatsApp are gaining increasing acceptance
in the corporate domain and it is expected that the popularity and usage of such technologies will
increase significantly in the future. The success of a business enterprise will depend on the
mobile communication infrastructure implemented by the business and the degree of efficiency
in using such technologies that will help the business establishments achieve their desired
communication goals and objectives. So, it is undeniable that modern mobile communication
systems have enriched not only our personal lives but also our professional lives also by offering
an array of opportunities and possibilities.