Business Research Report: Mobile Computing Opportunities Analysis

This report examines the impact of mobile computing on businesses and the various opportunities it presents. It begins with an introduction outlining the objectives and scope of the project, followed by a literature review that defines mobile computing and its core concepts. The report then delves into the significant effects of mobile technology on business operations, highlighting opportunities in networking and communication, development, marketing, and commerce. It explores specific applications such as mobile ticketing, coupons, and banking, detailing the benefits of mobile computing in improving customer services, facilitating faster research and development, and enabling effective advertising. The report concludes by summarizing the key findings and emphasizing the transformative power of mobile devices in modern business environments. The report covers the benefits and opportunities that mobile computing provides to businesses, and provides an overview of the impact of the technology on various business functions.

Running Head: Business Research 1
Opportunities making business with mobile computing

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Contents
Introduction......................................................................................................................................3
Project objective..............................................................................................................................3
Project scope....................................................................................................................................3
Literature review..............................................................................................................................3
Mobile computing........................................................................................................................4
Impacts of mobile computing on business...................................................................................4
Opportunities from mobile computing.........................................................................................5
Networking / communication.......................................................................................................5
Development................................................................................................................................6
Marketing.....................................................................................................................................6
Commerce....................................................................................................................................7
Benefits........................................................................................................................................8
Conclusion.......................................................................................................................................8
References........................................................................................................................................9

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Introduction
Today, various changes are taking place in the living standards of people and also in
business operations because of emergence of new technologies and development in smart phone
devices. These dynamic technologies have put down significant effects on individual, business
and societies. This report focuses on emergence of mobile in computing and its implications on
society in details. Report provides the deep understanding and analysis about the aspects of
mobile computing that creates various business opportunities for the organizations in the
operating market (Aldridge, 2011).
Project objective
The objective of this project is to understand various aspects of the mobile computing
which provide various business opportunities to the organizations for attracting the customers. It
is recently observed that people are focused towards these technologies and the technologies
have made them much dependent. It is also observed that mobile computing is beneficial for the
business as it provides various opportunities to the organizations to achieve the growth in the
business. So, the objective of this study is to analyze the opportunities of mobile technology and
involve these resources in the daily business activities to the higher level (Bryman, 2015).
Project scope
The presented study has significant importance in the research topic of mobile
computing. This is very crucial part in the current circumstances of the technological innovation
and development and its propositions. The main objective of the project is to analyze and
understand the opportunities with the mobile computing and its importance in the business. The
study would make possible to understand the use of mobile computing devices in the various
business functions. Along with this, the study would also provide benefits to increase the
knowledge and understanding about various aspects of mobile computing and would assist in
providing effective findings and conclusion for the project.

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Literature review
In present time technology has become the most vital and efficient factor which include
various people both in their personal and practiced lives. In all over the world technology has put
down its roots in almost all the activities and sectors. Mobile computing is one of the
advancement in technologies which changes the lifestyle of people allows them to think in a
diverse manner by practicing the same in their real lives.
Mobile computing
Since mobile computing is one of the most important technological development which
affect many people in all over the world. Mobile computing is considered as the equipment
which allows the transfer of data, videos and voice, by the computer and other wireless
equipments without use of wire or any of fixed substantial connection. Day to day activities can
be easily carried because of enhance in the use of smart phones and tablets. Mobile hardware,
and mobile software, mobile communications are the basic concepts of mobile computing
(Ghanchi, 2016). It has been considered as the mobile computing technology provide the
facilities to its users to access, generate, accumulate, procedure and communicate the useful
information without any kind of hurdles. It assists the users to interact and exchange information
in wide range of areas. Mobile computing is also considered as a platform of information
management which allows the flow of information through wireless channels.
Impacts of mobile computing on business
There have been a lot of changes taking place in mobile sectors in past few years. New
and upgraded technologies had made a great impact on the various business activities of the
organizations. New phases of quick communication have been developed by use of mobile
computing devices such as laptops, tablets, smart phones, I-pods etc and complete restoration of
traditional mode of communication has taken place due to these devices. For the individuals
and society, mobile technological solutions have become very important part in their daily
routines. The mobile computing helps in combining communicational sources with wide range of
internet which ultimately helps in bringing improvements in daily routine of people. However
use of mobile computing has lead to increase in activities related to cyber crimes. Because of
flexibility of easily transformation of information, risk related to security of sources has been
increasing at an alarming rate. It has been considered that it is hazardous to get connected with
other devices as it may be the cause of mistreatment of private data. When the laptops, mobiles,

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or other devices are associated to Wi-Fi, these can easily be hacked and controlled by anyone
and can misuse the confidential data stored in it.
Opportunities from mobile computing
By using smart phones and ease in access to thousands of apps, people are performing a
lot of intensive activities on their mobile phones from any place and at anytime like banking
transactions, payment of bills etc. Now day’s mobile phones have become a major part of day to
day lives of people. According to a current global report, almost 60% of senior corporate expect
that mobile computing will help in expanding their business at large scale which ultimately helps
in getting success to their businesses (Kumar & Yung-Hsiang, 2010). Mobile technologies help
people to use data and resources of company without been attached to a single location. Mobile
devices help the employees of a company to keep them in touch everywhere whether they are
attending their meetings or working for a client etc. Mobile computing helps the companies in
doing their business in an effective and different manner. New technologies not only attract
customers but also help in reducing cost. It will make the team more attentive, more creative and
more valuable in front of clients. Businesses now days are learning the most efficient and
effective way of using mobile technologies in their business to enhance their productivity to get
success in long term. Following are some important areas in which mobile technology can be
useful:
Networking / communication
Mobile technologies help companies to have unbreakable and incessant level of connectivity
between employees, vendors and customers. Employees can download applications like
Facebook, LinkedIn, and Twitter etc on their mobiles which help them to connect with other
colleagues. Mobile computing also helps in enhancing business benefits like direct
communication with the customers and employees in the market. By the use of real-time
communication, the organization can achieve various business benefits i.e. effective use of staff
time, improved customer services, and greater range of the services and products which are
delivered by the company. The benefits for the customers as well as business are as follows:
 Making effective presentations to the customers, and they are being able to download the
information regarding product during the visit,

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 By using mobile computing, customers are able to quote and interact regarding order
processing,
 Checking stock level by the office network,
 Interacting with the other employees while traveling, senior managers can send or receive
emails, response to the tenders, and deliver the trip report in timely manner (Früh, Kesch
& Plüss, 2005).
Development
Due to the interactive nature of mobile computing and technology, organizations are able
to share the information by this medium. By the mobile technology, the companies are able to
get immediate response and feedback for the products and services from the end users. The speed
and accessibility of the mobile computing have led to the faster research and development for the
organizations in their business which is the crucial part for them to deal with the competition in
the market. Along with this, it has also led to the product upgrade based on the customers’
requirements with the faster rate. In this way, customers or end users feel that they are connect
with the company’s business operations and they have important role in the development of the
business (Chen & Kamara, 2011).
Marketing
In the time of competition, mobile technology has provided new dimensions to each and
every company in terms of advertising and promotion for the business across the world. Based
on the business advertisements on the mobile phones by the variety of mobile marketing
technologies, customers feel attractive towards the products and services. By the marketing
technologies such as mobile website, SMS messaging, banner ads, mobile applications, IVR
massaging, QR codes and much more.
These advertisements can be used to reach the targeted and specific audience by the
company. Consumers are able to read the information available on the website but they are
seeking the information on the mobile device. Mobile devices now display the advertisements
that are related to the information. By this customization, marketing is getting more effective as
the potential customers always have mobile devices in their hand and the exposure of
advertisements is increased. Based on the studies, it is observed that 97% of the mobile
subscribers read an SMS message within 15 minutes of receiving it, and 84% response within 1

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hour. Along with this, mobile is not just for the young people, but adults are also using the
mobile technology for purchasing and shopping. Further, it is observed that almost 40% of the
consumers are interested in receiving the mobile coupons for the various services (Fernando,
Loke & Rahayu, 2013).
Commerce
Mobile ticketing-
By the mobile computing, tickets can be booked and cancelled easily with the variety of
technologies. Users are now able to use their tickets immediately by showing their phone at the
venue.
Mobile coupons, vouchers and loyalty cards-
The mobile technology is useful in the allocation of the coupons, vouchers and the
loyalty cards. These items can be characterized by the virtual token that is sent to the mobile
phone of the customers. Customers present their mobile phone having one of these tokens while
purchasing the products. By the mobile token, customers are able to take same benefits as they
got in the traditional token (Tan, 2011).
Content purchase and delivery-
The mobile content purchasing includes sale of ring-tones, games, wallpapers of mobile
phones. The content purchase and delivery focuses into the purchase and delivery of the full-
length music tracks, books, videos and more.
Location based services-
By knowing the location of the mobile phone users, companies are able to provide
location based services to them. The location based services include local discount offers, local
weather, news or sports, traffic reporting and tracking and monitoring of people.
Information services-
There is various information services which can delivered to the customers and mobile
phone users in the same way as those are delivered on their computers. The information services

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include stock quotes, financial records, and national and international news and sports (Metz,
2013).
Mobile banking-
In present time, banking and other financial institutions use mobile commerce so that
they can provide facilities to the customers to access the account information and make
transactions. Facilities in the mobile banking include transfer funds between accounts, process
bill payments check bank balances and verify deposits and other many transactions (Brill, 2013).
Benefits
In the modern era, mobile technology is helpful in improving the services of the
organizations that they provide to the customers. for instance, while meeting with the customers,
company can access the customer relationship management system by the internet. This is
helpful for the company to keep the details of the customers updated. Alternatively, company can
be able to allow the customers to pay for the services and products without cash, check or swipe
the credit or debit card. Further, by the mobile computing, companies are able to access the
resources with the help of database or accounting system. For example, firm can set up new
customers’ account, place an order online and check the prices and stock availability (Wakeman,
2012).
Conclusion
From the above discussion, it is observed that the adaptation of smart mobile device such
as tablets, smart phones etc has drastically changed the living standards and various daily
activities of individuals. It is also observed that that mobile computing is mostly used for the
various business activities as it is helpful for the individuals by information system while they
are not in their workplace. The above discussion shows that the mobile devices are helpful to
stay connected with each other in all over the world at anytime. People get new opportunities to
communicate with each other and to explore the outer world. So, the mobile computing has
significant role in the modification business activities.

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References
Aldridge, D., (2011). Business value from mobile computing. Retrieved on 12th August 2017
from http://www.nationmultimedia.com/business/Business-value-from-mobile-
computing-30166464.html
Brill, E. (2013). Mobile Computing: It's a Game Changer for Companies. Retrieved on 12th
August 2017 from http://www.theatlantic.com/sponsored/ibm-mobile/mobile-
computing-its-game-changer-companies/32/
Bryman, A., (2015). Social research methods. UK: Oxford university press
Chen, Y. & Kamara, J.M., (2011). A framework for using mobile computing for information
management on construction sites: Automation in Construction. 20(7). pp.776-788
Fernando, N., Loke, S.W. and Rahayu, W., (2013). Mobile cloud computing: A survey:
Future Generation Computer Systems. 29(1). pp.84-106
Früh, R., Kesch, D., & Plüss, S. (2005). Mobile Computing — Business Opportunities and
Business Models from the Perspective of an IT Service Provider. pp.117-15
Ghanchi, J. (2016). Mobile Computing: Biggest Challenges and Opportunities Lying Ahead.
Retrieved on 12th August 2017 from
http://www.logisticsit.com/blog/2016/02/05/mobile-computing-biggest-challenges-
and-opportunities-lying/
Hawkins, J.C., Cinque, P.S., Shirai, G.T., Haitani, R.Y. and Gayed, N., Palm, Inc., (2010).
Mobile computing device interface. U.S. Patent 7. 738. 912
Kumar, K., and Yung-Hsiang, L., (2010). Cloud Computing for Mobile Users: Can
Offloading computation saves Energy. IEEE Computer Society.
Laurila, J.K., Gatica-Perez, D., Aad, I., Bornet, O., Do, T.M.T., Dousse, O., Eberle, J. and
Miettinen, M., (2012). The mobile data challenge: Big data for mobile computing
research. In Pervasive Computing
Metz, R., (2013). Five Opportunities for Mobile Computing. Retrieved on 12th August 2017
from https://www.technologyreview.com/s/511816/five-opportunities-for-mobile-
computing/
Tan, T. (2011). Five Reasons Why Mobile Computing is Accelerating in Organizations.
Retrieved on 12th August 2017 from http://www.industryweek.com/companies-amp-
executives/five-reasons-why-mobile-computing-accelerating-organizations
Wakeman, N. (2012). What are the biggest mobile computing opportunities. Retrieved on
12th August 2017 from

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https://washingtontechnology.com/Articles/2012/04/02/Mobile-opportunities-
intro.aspx