Analyzing McDonald's Mobile App: A Business Case Study (BCO6185)

This case study examines McDonald's successful implementation of a mobile application, analyzing its strategic approach to marketing and business development. The study highlights the application's features, including its user-friendly design, compliance with data protection regulations, and the benefits it offers to both the company and its customers. The application serves as a platform for promoting products and services, providing customers with easy access to information on pricing, discounts, and special offers. Furthermore, the study details how McDonald's leverages the mobile application to enhance customer experience, track consumer behavior, and facilitate business processes. The analysis also references the application's role in improving customer relationship, increasing growth, and the use of special promotions. The study also mentions the importance of efficient employees in determining customer needs and the use of the mobile application for growing pain.

Mobile computing

Implementing of different strategy by McDonald's
Marketing strategy of McDonald's-After analysing the market conditions and identify the need
or requirement of consumer on marketplace. McDonald's requires coming up and offer or plans
the business development process.
Product- McDonald's consists design an effective quality of product and manufacture which
helps for improve the customer experience.
Place- it is an essential for providing the best quality of product and services. It should be
accessible for customer at right place at right time.
Price- Price is the most significant aspect which is required for breakdown price and discount
available in marketplace.
Promotion- McDonald's using different communication technique to directly interact with
consumer and Ad targeted to catch the interest of people.

Mobile application
..
.
 Mobile application is the best platform for promoting their services and product in
marketplace. In this way, the organization launch new products.
This application is beneficial for customers to check the information like price, discount, offer,
etc. (Byun, Sung and Park, 2018).
McDonald's had efficient employee to determine the need and requirement of customer and
increasingly identify the business driver.
The organization launched mobile application that helps customers to track seriousness of their
conditions. This application will useful for business process because it provides the facilities and
services by online.

Features of mobile applications
 Simplicity in design- Application design is main important part of organization because
customer attracts towards their dynamic features and design. McDonald's is maintained their
application and launched new product information on their app.
 McDonald's update their application from time to time. They have efficient employees that
have knowledge about programming to maintain their application in proper manner.
 Compliance with general data protection regulation standard- General Data Protection is a
new concept that is applicable in US. This law was passed by the government to secure their
personal information. McDonald's provided security and safety to manage their order because
many customers has given order by applications.
 Mobile application added some feature to their applications which required for organization.
McDonald's application depends on particular project. Many customers concern about the
privacy and protection.

BenefitsBenefits
 Mobile application have changed the customer priority and their choice because it is
very effective technique or strategy to build relationship.
 Special promotions and dialogue helps for McDonald's to increase their growth rate
in marketplace.
 Mobile application is the best platform for promoting their services and product in
marketplace. In this way, the organization launch new products.
 McDonald's is using mobile application for growing pain because they realized that
creating mobile application experience that goes beyond perfunctory.

References
Bi, S. and Zhang, Y.J., 2018. Computation rate maximization for wireless powered mobile-edge
computing with binary computation offloading. IEEE Transactions on Wireless
Communications, 17(6), pp.4177-4190.
Byun, J., Sung, T.E. and Park, H.W., 2018. A network analysis of strategic alliance drivers in ICT
open ecosystem: with focus on mobile, cloud computing, and multimedia. Multimedia Tools and
Applications, 77(12), pp.14725-14744.
Eldein, A.I.E.S., Ammar, H.H. and Dzielski, D.G., 2017, December. Enterprise architecture of
mobile healthcare for large crowd events. In Information and Communication Technology and
Accessibility (ICTA), 2017 6th International Conference on (pp. 1-6). IEEE.
Kulkarni, A., Willshire, G. and et.al., Ltd, 2018. Mobile dashboard for automated contact center
testing. U.S. Patent Application 15/789,838.

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