Analyzing Opportunities: Mobile Computing in Business Operations

This research proposal investigates the opportunities mobile computing presents for businesses. It begins with an introduction to mobile computing and its impact on modern business, emphasizing the increasing demand for productivity and the need for businesses to adopt mobile technologies. The project objectives include analyzing existing literature, discussing the necessity and advantages of mobile computing, exploring future opportunities, and providing recommendations for its application. The scope encompasses a review of relevant literature, highlighting advantages such as improved communication and marketing, while also identifying gaps related to challenges and risks like data breaches. The research methodology includes both qualitative and quantitative approaches, employing interviews and online questionnaires to gather data. The proposal outlines research questions, hypotheses, and a detailed time schedule, culminating in a conclusion that summarizes the findings and recommendations for the effective implementation of mobile computing in contemporary and future business operations. The proposal also identifies the existing literature's problems and gaps, focusing on the challenges and drawbacks of mobile computing application.

Running head: OPPORTUNITIES MAKING BUSINESS WITH MOBILE COMPUTING
OPPORTUNITIES MAKING BUSINESS WITH MOBILE COMPUTING
Name of the Student:
Name of the University:
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1OPPORTUNITIES MAKING BUSINESS WITH MOBILE COMPUTING
Table of Contents
1. Introduction............................................................................................................................2
2. Project Objectives..................................................................................................................3
3. Project Scope..........................................................................................................................3
4. Literature Reviews.................................................................................................................4
Literature Problems and Gap Identification and Opportunities.................................................5
5. Research Hypotheses.............................................................................................................6
6. Research Questions................................................................................................................6
6. Research Design and Methodology.......................................................................................6
6.1 Qualitative Research.........................................................................................................6
6.1. a. Approaches to reliability and Validity.........................................................................7
6.1. b. Sampling Method........................................................................................................7
6.1. c. Sample Size.................................................................................................................7
6.1. d. Data Collection Method..............................................................................................8
6.1. e. Variable Specification.................................................................................................8
6.2 Quantitative Research.......................................................................................................8
6.2. a. Research instrument.....................................................................................................8
6.2. b. Quantitative Data Analysis Process.............................................................................8
6.2. c. Sampling Method.........................................................................................................9
6.2. d. Sample Size.................................................................................................................9
6.2. e. Interviewing and Questionnaire Design......................................................................9
6.2. f. Reliability and Validity of Data...................................................................................9
7. Research Limitations............................................................................................................10
8. Time Schedule......................................................................................................................10
9. Conclusion............................................................................................................................11
References................................................................................................................................12

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1.Introduction
Mobile computing is a kind of technology that permits complete transference of data,
video and voice via computer or any wireless device. Smart phones or any other equivalent
device could be a tool of mobile computing (Pitoura and Samaras 2012). It associated with
mobile communication, mobile software and mobile hardware. The business personals and
the leaders of recent days need to take fruitful decision associated with mobile computing as
it has opportunities to grow as successful business and it has flourishing demand in the
modern market. However, with the growth of mobile computing, the business leaders should
make investment on the mobile computing as to develop the operational activities (Chen
Chiang and Storey 2012).
It has mention that most of the operations in businesses are now dependent on the
mobile computing function. Now days, the demand of much productivity is increasing in the
workplace. Therefore, the business organization needs to adopt the technology, which is
based on mobile computing (Rao Sasidhar and Kumar 2012). The organizations could
explore opportunities related to mobile computing for its future business. It is the most
essential part of the organization as the world is transforming its way and has become more
dependent on the technologies such as mobile computing and as the business activities are not
solely dependent on the office activities, thus, the business operations could be helpful for
continuous activities across the globe (Hu et al. 2015). It could be helpful even for the office
workers as they could manage business operations at any places with the help of mobile
computing.
The current research proposal is related to the opportunities that exist in application of
mobile computing or technology in the business.

3OPPORTUNITIES MAKING BUSINESS WITH MOBILE COMPUTING
2. Project Objectives
The objectives are,
 To analyze the existing literature review based on the opportunities of business
operation in application of mobile computing.
 To discuss the necessity of the mobile computing technology in the modern world.
 To discuss the advantages of the implication of the mobile computing technologies.
 To discuss the future opportunities related to the mobile computing technologies and
the possible implication in the future world. This will be highlighted in the overall
research proposal.
 To provide the recommendations of the possible application of the mobile computing
technology in the contemporary and future world.
3. Project Scope
The scope of this research proposal comprises the analysis and discussion of the
existing literatures that are associated with the opportunities of business operation in
application of mobile computing. With the implication of the mobile computing, the
possibilities for the improvement of the marketing and the scopes of the business operations
for almost all business organizations have been increased. There are also some of the
advantages of the mobile computing in the workplace and other business operations. There is
also major scope in the future development as rapid changes in infrastructure of the mobile
computing is going on. However, the business organizations should adopt these changes in
Infrastructure of the mobile computing and accept the opportunities related to the application
of the mobile computing. The organization should acknowledge the necessity of the mobile
computing technology in the modern world.

4OPPORTUNITIES MAKING BUSINESS WITH MOBILE COMPUTING
The scope of the research proposal is to discuss the practical possibilities in the future
of this mobile computing technology and the possible implication in the future world. The
research proposal will also recommend the possible application of the mobile computing
technology in the contemporary and future world. All the relevant journals and past research
works will be examined in order to fulfill the objectives of the research work.
4. Literature Reviews
The research work of Ahmed and Ahmed (2016) has explored the major advantages
of the application of the mobile computing technology in the modern business world. With
the help of method, an integration of the online data storing technology has been made
possible. Jararweh et al. (2014) have discussed the importance of the mobile data
communication that could have a major contribution in the future of the business operation.
Liu and Rong (2015) have showed the allowance of the virtual information that is stored in
the online server, which is accessible to the business leaders, thus, making international
business faster and compatible in the modern context. Bank et al. (2016) have showed the
cost-effectiveness of this technology and the involvement of this technology in the manual
operational process. Borger et al. (2016) have discussed the social innovativeness of the
cloud technology and the application in business in the development of the new procedure.
Mobile computing has helped in effective business communication and supporting the
technical service of the business operation. Rahimi et al. (2014) have stated about the
implication of the faster communication method globally in business operation as wireless
mobile communication technology has evolved and there is an introduction of the advanced
mobile system bandwidth.
Ghezzi et al. (2015) have discussed the importance of this technology-based reality
and displaying of the specific information about a product, which is being sold in the market.

5OPPORTUNITIES MAKING BUSINESS WITH MOBILE COMPUTING
Sen and Swaminathan (2016) have noticed the opportunity for improving brand values and
number of targeted customers. The marketing agents of any business operation should design
a user-friendly websites in this context that could be helpful for the customers to get relevant
information.
Dinh et al. (2013) have discussed the opportunities of the implication of mobile
computing in businesses. Due to application of the mobile computing, it is possible for online
purchase, improvement of the business through online to reach targeted customers and the
sales record. Gai et al. (2016) showed another aspect of the e-commerce from the perspective
of customers, as they are now able to buy foreign brand products, which are delivered with
the help of logistic support.
Yousfi et al. (2016) have showed the possibility of the tracking the real-time
movement of the raw material and product, thus getting the right and fair information about
the product while Bradley et al. (2017) have identified the opportunity of estimate the exact
delivery time of any product.
Literature Problems and Gap Identification and Opportunities
The current literature reviews have shown the opportunities and advantages of the
application of the mobile computing however, the major gap in these literatures are there are
not concerned about the challenges that any company could face regarding the application of
this technology. There could be even major drawbacks that a company could face due to
mobile computing application. As the whole system is solely based upon technology,
therefore, any problem related to technical dysfunction could hamper the business operation,
however, there are no such literature focusing these problems. Due to increasing rate of
hacking and cyber crime, there are great risks of data breaching and chance for leaking
information, which can damage the business and create financial loss. This is also one of the

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major literature problems and gap, which should not be overlooked. Thus, some opportunities
to the researchers to conduct research on removing threats and problems are related to the
different application of the mobile computing.
5. Research Hypotheses
H0 : Mobile computing has no impact on the business opportunities.
H1: Mobile computing has impact on the business opportunities.
6. Research Questions
The research questions are as followed,
Primary Question:
What are the necessity and advantages of the mobile computing technology in the
modern business operations?
Secondary Questions:
1. What are the future opportunities and implications of the mobile computing in
business operations?
2. How to improve the future opportunities and the implication of the mobile
computing in the business?
6. Research Design and Methodology
6.1 Qualitative Research
The one segment of the research method includes the qualitative analysis. The
qualitative research aids to the improvement of the quality of the products and services.

7OPPORTUNITIES MAKING BUSINESS WITH MOBILE COMPUTING
Hence, the researcher has done the qualitative analysis by conducting interviews. The
qualitative research is appropriate for the study.
6.1. a. Approaches to reliability and Validity
In this research, the researcher started to describe the in depth analysis of the topic by
which, the research could be done in better ways. The mobile computing opportunities in
conducting business operation could be described under the positivism philosophy.
Positivism is rather the best method, which would help in making detailed structure for this
research.
The inductive research approach has taken in as the research approaches. Inductive
research approach is carried out by making observation, data collection, analysing those data
by employing effective analytical tools. After that, it is followed by developing the potential
theories relating the topic.
6.1. b. Sampling
As the researcher needs to gather the primary data, the sampling is an important
method to select appropriate candidates for the study. Relevant data could be collected
through the data collection method. The two basic sampling methods are probability and non-
probability.
Here, the research has chosen the non-probability sampling especially the convenient
sampling. The reason is that the convenient sampling is used for reducing the deviation of
responses that are collected from the primary data collection candidates.
6.1. c. Sample Size
For this current study, the researcher has taken 5 managers of any organisations,
which use mobile computing technology, for the qualitative data collection.

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6.1. d. Data Collection Method
The data collection method is the incorporation of the primary and secondary data
where the researcher would emphasize on the primary data collection method for this
research. The researcher has gained the primary data that is the information gathered from the
interviews and this information should be very authentic and have capacity to provide a
comprehensive approach to the research.
6.1. e. Variable Specification
The two variables in this research are the dependent and independent variables. The
independent variable is the mobile computing and the dependent variable is the business
opportunities related to this.
6.2 Quantitative Research
The quantitative analysis could be done through questionnaire survey. This is another
segment of the research method.
6.2. a. Research instrument
The research instrument is the questionnaire survey that will be conducted online. The
online questionnaire survey method is the research instrument that has been chosen.
6.2. b. Quantitative Data Analysis Process
The quantitative data analysis process would be descriptive. The descriptive research
design process relates the objectives of the study with the obtained findings of the research.
The descriptive design assists the researcher undertaking various approaches in a detailed or
descriptive manner.

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6.2. c. Sampling
As the researcher requires gathering the primary data, the sampling is an important
method to choose appropriate candidates for this study. Relevant data could be taken from the
data collection method. The two basic sampling methods are probability and non-probability.
Here, the research has chosen the non-probability sampling method especially the
convenient sampling method. The logic is that the convenient sampling method is used for
minimizing the deviation of responses that are collected from the primary data collection
candidates.
6.2. d. Sample Size
For this current study, the researcher has at first taken 90 respondents where as 80%
of the respondents that is 72 of the people have responded to this survey. As the sample size
is larger than the usual, convenient sampling is an appropriate method to decrease the
deviation of responses. This could be helpful in getting the desirable conclusion from this
survey, which the author needs to draw.
6.2. e. Interviewing and Questionnaire Design
The interview process would be conducted by taking five managers’ interview. The
managers could be from any organization, which use the mobile computing technology.
Based on fifteen questions, the online survey would be conducted.
6.2. f. Reliability and Validity of Data
In this research, the researcher has started to describe the insight analysis of the topic
that better conduction of the research can be pursued. The mobile computing opportunities in
conducting business operation can be better described under the positivism philosophy. The

10OPPORTUNITIES MAKING BUSINESS WITH MOBILE COMPUTING
positivism is the best method that would help in better way in making detailed structure for
this particular research.
The inductive research approach has taken in as the research approaches. Inductive
approach follows observation, data collection, analysis of those data using effective analytical
tools and development of potential theories relative to the topic.
7. Research Limitations
The limitations could be faced by the researcher in means of challenges while
conducting the interview and survey. Those are:
The research is completely based on the primary data, which is a limitation for this
research.
Online survey itself is a limitation that could interrupt for collecting the authentic
information related to the topic. Loyal customers could provide fake data to hide the flaws of
the organization.
In the interview process, the researcher could face difficulties in gathering the primary
data for the reason of the data analysis only. This could deviate the findings of the study from
expectation.
8. Time Schedule
Main activity 1st month
and 2nd
month
3rd month 4th month
and 5th
month
6th month,
7th month
and 8th
month
9th month

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Survey of the
market
Identification
of user of
internet
Deciding the
way to
implement
the
promotion on
these
segmented
group
Implementin
g the
marketing
method
Monitor
9. Conclusion
It can be concluded by stating that the mobile computing is helpful and necessary for
business operation in modern world. The advantages and opportunities have been shown in
the literature review part. However, there are some gaps still exist and that can be deduced
based on the available literatures. It is here recommended to neutralize these gaps for the
future improvement of the technology and business operation.