Business Pitch for Dual Purpose Mobile Device - CQUniversity MGMT20143

This presentation provides a business pitch for a dual-purpose mobile device, aiming to combine the functionalities of a smartphone and a laptop. It identifies the problem of users needing to carry multiple devices and proposes a solution that integrates both into one. The pitch highlights the benefits for the founder, customers, and the public, emphasizing the feasibility of the business through market testing, financial analysis, and a long-tail business model. Key resources, value creation, and activities are outlined using a business model canvas, focusing on high technology, quality, and customer relationships to ensure success. The presentation concludes by reiterating the importance of thorough testing before implementation and anticipates positive market performance for the proposed dual-purpose device. Desklib offers a wealth of similar resources, including solved assignments and past papers, for students seeking additional study aids.

Slide 2: In the present scenario of business there is tough competition in every sphere. Therefore
through constant and continuous innovation the business must be moving ahead. The business
that is thought in this case is a mobile technology based business as mobile technology is the
most popular and sucessful innovation based business in present times.
Slide 3: The idea of this business is to combine the utility of a Smartphone and a laptop/desktop
computer. There are many functions that is performed in a laptop which cannot be performed by
a mobile device. This new device will solve this particular problem. The mobile will have the
potential to function as a desktop when fitted with the required peripherals.
Slide 4: The problem which is already discussed that many of the functions of a laptop cannot be
performed by an android device therefore people have to carry both their laptop and their phone
at the same time. In this case the problem will be solved by combining the utility of the two.
Slide 5: The benefits that will be generated by the business will be having three dimensional
effect. Benefits will be enjoyed by founder, the customers and the general public. The owner will
be enjoying the benefits and profits of the business. From a client perspective, the business idea
will make computing operations easier and convenient as people will be performing all the tasks
in one device. For public, they will get employment.
Slide 7: Any business must be tested of its feasibility before it is applied in practical terms and
investments are made. The product provides quality products with no competition because the
idea is a new invention. Because of the high demand it will be successful. The role of
distribution will be charged with the supply chain management that will ensure that the product
reaches the final consumer in an effective manner and the right state.

Slide 8: The business is not very highly investment intensive, therefore it is feasible in that sense
also. Finance will be collected through the selling of shares and debentures as well as borrowing
Slide 9: The business model that will be applied to this particular business will be Long Tail
Business Model. This model targets the customer segments that are more profitable to the
business in the provision of value propositions. The business model will focus on the groups that
will produce more profit.
Slide 10: The Business model canvas will also be applied in this case. The key resources of the
business will be Human, physical, technological and financial resources. The factors that will
create value to the business will be Change of operating system, system upgrade, and
maintenance. The key activities undertaken will be Acquisition of raw materials, manufacturing,
and distribution.
Slide 11: The factors that will help the business to be successful are, High Technology Best
Quality Will meet diverse customer requirement Customer Relationship Highly Skilled
Workforce. All these factors will work together to help the business grow and generate revenue.
Slide 12: To conclude it must be said that a business idea must be filtered through many tests
such as feasibility test, financial analysis and so on and so forth, before it is finally implemented
through investment. Therefore, since the necessary considerations were made before coming up
with the idea of the dual purpose device, it is anticipated that the business will do exemplary well
in the market.