Mobile E-commerce Development and Strategy for Shoe Garden

This paper details the development of a mobile e-commerce system for a shoe store named "Shoe Garden," aiming to enhance customer service and compete in the market. It explores various e-commerce models, including business-to-customer, business-to-business, consumer-to-business, consumer-to-consumer, business-to-government, and government-to-business, along with mobile e-commerce marketing strategies like push notifications, interactive push messages, in-app popups, location-based marketing, and mobile marketing automation. The report also covers essential infrastructure requirements, payment systems, and legal, security, and privacy issues associated with mobile e-commerce, highlighting benefits such as expanded reach and 24/7 service. The paper concludes with recommendations for addressing security and legal challenges effectively.

Running head: MOBILE E-COMMERCE
Topic- Mobile e-commerce system
Name of the Student
Name of the University
Author’s Note

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Executive Summary
The paper mainly focusses on the development of mobile e-commerce for a shoe store named
“Shoe Garden”. It is found that the main aim of the shoe store is to develop mobile e-
commerce for providing proper service to the customers. It is found that the paper utilizes
number e-commerce model as well as e-commerce marketing strategies. It is found that the
paper illustrates mobile e-commerce infrastructure as well as payment system. In addition to
this, the paper elaborates the benefits that is associated with the project. In spite of the
advantages it is found that there are number of legal as well as security issues that are
associated with mobile e- commerce. The paper provides number of recommendations for
resolving security as well as legal issues quite effectively.

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Table of Contents
Part 1- Mobile e-commerce prototype solution.........................................................................3
a) Challenges encountered during designing mobile e-commerce........................................3
b) Explanation of the resource that is used for designing mobile e-commerce e- commerce4
Part 2: Mobile e-commerce report.............................................................................................5
2.1 Introduction......................................................................................................................5
2.2 Background......................................................................................................................5
2.3 Mobile e-commerce models.............................................................................................6
2.4 Mobile e-commerce marketing........................................................................................8
2.5 Mobile e-commerce infrastructure...................................................................................9
2.6 Mobile e-commerce payment system.............................................................................10
2.7 Mobile e-commerce legal, security, privacy and other issues.......................................12
2.8 Mobile e-commerce benefits that will be derived from the implementation of e-
business................................................................................................................................13
3. Conclusion and Recommendations......................................................................................14
References................................................................................................................................16

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Part 1- Mobile e-commerce prototype solution
URL of the prototype solution - https://s738531.wixsite.com/shoegarden
a) Challenges encountered during designing mobile e-commerce
The challenges that are generally encountered during designing mobile e-commerce
are as follows:
Mobile e-commerce accessibility: Accessibility of the mobile e-commerce is one of
the essential features that must be provided to the users so that the users from all over the
world can capable of accessing the e-commerce site from their mobile effectively (Einav et
al. 2014). However, the designer of the mobile e-commerce faces lot of challenges in
improving the accessibility of the mobile e-commerce sites. In order to mitigate the issues
and challenges, it is very much necessary to take proper steps for improving the accessibility
of mobile e-commerce
Navigational structure: Navigational structure is considered as one of the important
factor within the mobile e-commerce and if the designers find challenges in providing
appropriate structure of navigation for the users then it will generally create negative impact
on the usability of the mobile e-commerce (Slade et al. 2015). Thus, it quite necessary to
resolve the challenges that are linked with the navigational structure of the mobile e-
commerce.
Content position: It is quite necessary to position the entire content of the e-
commerce in proper position so that the users can be able to read it quite easily even from
their mobile e-commerce phones (Liu 2017). However, the designers face lot of challenges
and issues in positioning the content in proper position. In order to mitigate the issue, the
designers need to take proper steps for positioning the content in proper position.

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Compatibility with browsers: It is found that numbers of types of browsers are
introduced however, introduction of so many types of browsers creates problem for the
designers. In order to design a mobile e-commerce, which is compatible in all the browsers,
the designers need to take proper steps.
b) Explanation of the resource that is used for designing mobile e-commerce e-
commerce
The resources, which are generally utilized in order to design the mobile e-commerce
e- commerce, are listed below:
Determining organization’s requirement: Before designing the mobile e-
commerce for the organization, it is very much necessary to know about the needs as well as
requirements of the organization (Makki and Chang 2015). It is found that if the demands of
the organization are determined then it will be quite easy for the designers to make proper
design for the mobile e-commerce that will generally fulfil the needs and requirements of the
organization.
Reviewing article: It is necessary to collect proper details as well as in-depth
information about the mobile e-commerce strategies as well as models so that the mobile e-
commerce for the organization can be properly implemented. Proper information collection
helps in providing proper idea to the designers and as a result, they can be able to make
proper design of the mobile e-commerce.
Gathering information from online videos: It is very much necessary to gather
ideas for the online videos about the mobile e-commerce designs, models as well as e-
business strategies (Agwu and Carter 2018). All this strategy helps in providing proper idea
to the designers so that they can be able to create the design of the mobile e-commerce quite
effectively without facing any type of issues and challenges.

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Meeting people who are linked with the organization: It is very much necessary to
meet with the people who are mainly linked with the organization. It is found that those
people can be able to provide proper details as well as ideas about the needs as well as
demands of the organization.
Part 2: Mobile e-commerce report
2.1 Introduction
The paper focuses on the mobile e-commerce development for the shoe store. The
main aim of the organization is to compete with the competitors and to target the customers
by developing the business to a mobile e-commerce business. The paper mainly focuses on
number of models, strategies; infrastructure needs in order to develop the mobile e-commerce
for the shoe store quite appropriately. The paper discusses the benefits of having mobile e-
commerce and the type of payment system that can be utilized by the consumers on the
ecommerce sites. In addition to this, the paper also elaborates legal, security, privacy and
other issues, which are associated with the mobile e-commerce. The objectives of the project
are listed below:
 To reflect the importance of mobile e-commerce e strategies as well as mobile e-
commerce models
 To provide information about the requirement of hardware and software tools
 To elaborate the legal, security as well as privacy related issues within the mobile e-
commerce.
2.2 Background
The paper mainly reflects on the development of mobile e-commerce for a shoe store
named “Shoe Garden”. It is identified that currently the shoe stores operate offline along the

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region where it is situated. However, due to the enhancing market competition, it became
quite difficult for the organization to exist within the market. Therefore, in order to target
audience and for expanding its business, the organization wants to develop mobile e-
commerce. With the help of the mobile e-commerce, the shoe store can be able to provide
24x7 services to its customers, which generally helps in creating a positive impact on
targeting customers.
2.3 Mobile e-commerce models
The mobile e-commerce models are mainly elaborated below:
Business to customer: The mobile e-commerce model mainly assists in selling
different types of services as well as products to the consumers. With the help of this, mobile
e-commerce model the organization can be able to get proper identity that helps in providing
proper opportunity of offering various products as well as services to the consumers who are
mainly associated with the organization (Chang and Barun Dasgupta 2015). This business
model assists in achieving proper revenue with the help of the sales as well as with the help
of the money that is mainly collected due to processing. It is found that the mobile e-
commerce that utilizes business to consumer model generally involves in selling products
online. The customers who generally orders their product generally receives confirmation
about the services and products that the consumers ordered.
Business to business: The business-to-business model is used the organizations that
utilizes internet for using transactions. This type of mobile e-commerce e- commerce model
generally accounts for 94% of the entire business for dealing with different types of
electronic commerce. It mainly involves number of sellers by offering various types of
services as well as products to the consumers of the organization (Liang 2015). The

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transactions that are mainly associated with B2B are considered to be multifaceted at each of
stage of supply chain.
Consumer to business: Consumer to consumer is considered as one of the unique
models of e-business. In this model, the customers are provided with the opportunity of
creating various types of values as well as demands for different types of products (Izquierdo-
Yusta et al. 2015). Reverse auctions are found to be very much common model of
transactions that is generally driven with the help of number of consumers for offering
process as per the model of e-business. The mobile e-commerce that mainly uses these types
of model generally helps in allowing the consumers to bid so that they are capable of giving
their prices as per the services as well as products.
Consumer to consumer: In this specific type of mobile e-commerce model, the
consumers are generally provided with the opportunity so that they can behave proper with
both the sellers and buyers on the online market, which is mainly facilitated with the help of a
third party. It is found that the consumers mainly help in brining both the sellers as well as
consumers for conducting the business quite effectively (Lu 2014). The mobile e-commerce
that utilizes this model helps in selling various types of cards as well as residential properties.
Whether the consumers are charged for their services or not but the, consumers generally, get
options between different factors in order to buy the products.
Business to government: It is found that the government related mobile e-commerce
generally get involved with exchanging as well as trading different types of information that
generally uses B2G related model of e-business (Xiao and Dong 2015). It is found that this
type of mobile e-commerce is mainly credited with help of government so that appropriate
medium of business in order to submit the entire application of the government.

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Government to business: t is found that the government uses this type of model for
approaching various types of business organizations. It is found that with the help of this,
proper supports, tenders as well as functionalities of online submission are generally provide
2.4 Mobile e-commerce marketing
Mobile e-commerce marketing strategies that are required to be utilized are as
follows:
Push notifications: It is found that push notifications are considered to be impetus
for e-commerce customers in order to complete various valuable actions. It is found that with
recent types of push notifications that are generally present on the websites along with mobile
applications (Einav et al. 2014). The push notification solutions generally help in notifying
customers about the arrival of the new products. It is found that push notifications generally
help in encouraging actions that generally assists in collection information about the
customers.
Interactive push messages: It is found that interactive push messages generally assist
in providing more number of opportunities for connecting as well as possibilities for building
proper responsive experiences. It is found that the customers generally respond to the
messages as well as campaigns effortlessly.
In App popups: App popups generally assists in engaging the customers with various
targeted contents that are quite responsive for their needs within the entire app. It is found
that they are generally triggered with the help of proper actions that the customers taken
within the app by clicking on the product (Slade et al. 2015). With the help of app popups,
the customers targeted content is generally send in order to enhance the experience of the
users. It also assists in notifying users about the various types of product related availabilities.

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Location based marketing: Location based marketing is considered as a set of
mobile based strategies like beacon management that utilizes customers for reaching in a
quite proper way (Makki and Chang 2015). It is found that the platform of e-commerce
mobile assists in creating wide range of campaigns that are associated with mobile marketing
for enhancing the engagement as well as retention of the users of various mobile apps.
Mobile marketing automation: The mobile automated campaigns generally assists
in fulfilling the demands that are associated with mobile marketing (Mackey, Miner and
Cuomo 2015). They generally need marketers in order to set proper goal for building proper
scenario in which the entire action as well as inaction helps in activating a message
automatically. It is found that it generally assists in improving the message proper effectively
with the help of proper personalization as well as proper timing.
2.5 Mobile e-commerce infrastructure
The infrastructure that is associated with the mobile e-commerce generally refers to
the grouping of different hardware as well as server. Network is utilized for generating
appropriate linkage between the different applications of hardware and software so that
appropriate services as well as products can properly be delivered with the help of e-business
(Einav et al. 2015). The infrastructure that is associated with the mobile e-commerce mainly
includes hardware, software and network. The entire infrastructure model is of the mobile e-
commerce generally explained below.
Infrastructure: The infrastructure of the mobile e-commerce mainly includes
networks as well as other types of external infrastructure.
Processor: It includes logic and computation that is associated with the computer
system (Makki and Chang 2015).

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Storage: The storage generally includes different types of hardware related
components.
Intelligence: It includes computer dependent logic that is quite helpful in
transforming entire information to appropriate knowledge.
Applications: It is defined as data, which is generally processed with the help of
appropriate application into effective information.
The infrastructure of mobile e-commerce mainly includes:
Software: Online tool called Wix is mainly utilized in order to design the entire
mobile e-commerce. It is found that the technology that is mainly related with Wix is very
much advantageous in developing appropriate stunning mobile e-commerce without the
utilization of any type of code (Xiao and Dong 2015). It mainly helps in giving unparalleled
design to the global users in order to create some different ecosystem.
Hardware: Proper hardware is required for mobile e-commerce designing effectively.
In order to create appropriate design within the mobile e-commerce of mobile e- commerce
the hardware that is generally needed include USB keyboard, hard disk as well as computer.
Resource requirement: The resources that are required in order to design of the
mobile e-commerce generally include checkout pages, Muzli, webflow and more.
2.6 Mobile e-commerce payment system
Einav et al. (2014) stated that e-payment system is primarily suggested as one of the
system that is used to make various transactions for different services with the assistance of
an electronic medium without utilizing money. The distinctive kinds of e-payment system
that are utilized are explained below:

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Credit card: They are the second biggest utilized mobile e-commerce payment
system inside a site. This payment system is primarily utilized for the customers who spent
their whole day in shopping on the web up to their monetary points of confinement. This
facility is given to the shoppers who can make payment for the purchased services as well as
goods.
Debit card: It is found that it is one of the mobile e-commerce payment system that is
utilized these days. It is particularly simple and while using it the shoppers' needs to give
their card details with the date of expiry and from that point onward; they can make payment
(Slade et al. 2015). For enhancing security, it is very much essential for the shoe store to
reflect around different kinds of security related measures that incorporates card confirmation
number to evade any sort of security related difficulties and issues.
Net banking: It is the most famous strategy that must be available inside the site of
the shoe store so the clients of the store can get the chance of doing payment effectively
without confronting any kind of difficulties (Makki and Chang 2015). It is considered as one
of the least complex procedure when contrasted with the usage of platinum card. It does not
require card each time the client is doing payment.
E-wallet: It is considered as the prepaid amount, which causes the customers to store
number of credit and debit card safely. The site of shoe store must have this functionality for
the purchasers to keep away from the need of data amid payment (Mackey et al. 2015). As
the clients wrap up the whole registration process, they can have the capacity to make
payment effortlessly with the assistance of the e-wallet without confronting any sort of issues
and difficulties.
Smart card: Smart card is the plastic card that is consolidated inside a microchip
keeping in mind the end goal is to store the individual subtle elements of the customers,

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which is stacked with suitable measure of assets for making the online transactions
substantially simpler. It is discovered that the amount of cash, which is mainly loaded
generally, minimizes after its utilization.
2.7 Mobile e-commerce legal, security, privacy and other issues
The various types of difficulties and issues that are related with the mobile e-
commerce are explained below:
Legitimate issues: The lawful issues mainly influence mobile e-commerce. The
different sorts of legitimate issues and difficulties that the business associations are
confronting incorporate trademark related security issue, copyright insurance issues and the
difficulties that are connected with transactions (Slade et al. 2015). Furthermore, the matter
of internet business faces issues that are related with scholarly copyright including
encroachment of copyright, odds of trademark via web-based networking media. The mobile
e-commerce business supports lot of online controls and guidelines amid the technique of
transactions in any case if the standards and directions are not taken after then it for the most
part can cause number of difficulties including recording maintenance commitments, trade of
different controls, sending out control.
Security issues: The online business faces lot of security issues and challenges that
keep the web based business from authorizing the access. The security challenge that happens
inside the business incorporates authenticity, non-renouncement, confidentiality and
protection (Pantano and Priporas 2016). Furthermore, the procedure of transactions inside the
web-based business site additionally makes number of security difficulties and issue because
of information and data abuse.
Security issues: Number of laws and jurisdiction are available that aides in ensuring
the protection of the people however the organizations who are participating inside the web

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business are mainly damages the laws as they face trouble in keeping the points of interest of
the customer safely. It is discovered that because of offers handling and in addition
transportation of different items, one requires gathering area, names and subtle elements of
the MasterCard (De Reuver et al. 2015). For displaying, the organization needs to keep their
records and data securely. In any case, it is very much essential to fulfil the laws to advise the
clients of the organization about the data that is mainly recorded by keeping it securely within
the business.
2.8 Mobile e-commerce benefits that will be derived from the implementation of e-
business
The benefits of mobile e-commerce mobile e-commerce within the business are
illustrated below:
Faster purchase: The apps of mobile versions of the website are very much faster as
compared to website while searching results as well as loading data on the mobile devices.
Moreover, it is found that there is no requirement of pulling entire data from the server and
thus the customers can be able to browse and can be able to purchase the products quite faster
(Rahimi et al. 2014). The apps of mobile e-commerce assist in purchasing products quite
faster. It is found that as the mobile app assists in offering the same functions as the desktop
app, people can be able to purchase items through mobile e-commerce.
Better customer experience: It is found that as people who are more familiar with
the mobile phone have ideas about how to utilize different apps in navigating desired
products in little number of clicks. It is found that in addition to purchase, the customers can
generally be able share the joys of shopping with their relatives and friends (Taylor 2016).
The facilities of mobile e-commerce are fast, convenient, interactive as well as exclusive. It is
found that from the standpoint of the customers, one of the great benefits is its simplicity as

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well as its speed. It is found that 84% of the consumers who uses mobile phones utilize real
stores in order to shop.
Direct connection with the customers: It is found that with the help of the mobile e-
commerce, the shoppers are generally able to get proper alerts when they generally open a
mobile app. And they get it without also activating the app (Li and Shi 2015). It is found that
50% of the users generally like notification whereas 80% of the users says offers as well as
rewards provided by the company make them loyal. With the help of mobile e-commerce, the
customers can be able to get direct alerts about the new products, updates, discounts as well
as promotions.
Cost reduction and productivity: It is found that by reaching the audience quite
faster with the help of the mobile e-commerce helps in cutting down the cost that is mainly
associated with the marketing campaigns (Madden et al. 2017). If the mobile e-commerce is
mainly integrated with social media, then the users can generally engage in spreading it. It is
found that beside app development, support as well as maintenance are considered to cheaper
to a web store as well as for other selling points.
3. Conclusion and Recommendations
It can be concluded that development of mobile e-commerce for the shoe store “She
Garden” is quite beneficial as it helps in providing number of benefits to the customers
including faster purchase, better customer experience, direct connection with the customers
as well as cost reduction and productivity. In this paper, all the e-commerce models,
marketing strategies are generally elaborated. In spite of the advantages it is found that there
are number of legal as well as security issues that is associated with mobile e-commerce. In
order to resolve the issues and challenges following steps needs to be followed that are
provided below:

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Using stronger passwords: It is found that stronger passwords are very much
helpful in securing as well as updating the entire websites in order to avoid security related
challenges.
Utilization of firewall: It is found that the use of firewall generally obstructs the
entrance of unauthorized persons within the organization in order to for reducing security
related challenges.
Software update: The software should be kept up to date for avoiding various types
of security issues as well as challenges.

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