Tap-To-Get-Well App: Mobile Business Plan for Healthcare Access

This document presents a business idea for a mobile application called "Tap-To-Get-Well," designed to provide users with easy access to health information, nearby hospitals, and treatment costs for various diseases. The app aims to improve healthcare access, reduce costs, and enhance service quality by offering a subscription-based model. Key success factors include filling market gaps, effective promotion, transparent communication about the app's functions and founders, and adherence to cookie policies. The project assesses the feasibility of the app in terms of business idea strength, industry-related issues, target market considerations, founder capabilities, and financial aspects, concluding with an overall high potential for success. Desklib provides access to this project solution and many other solved assignments for students.

Running Head: TAP-TO-GET-WELL APP BUSINESS IDEA
Tap-To-Get-Well App Business Idea
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TAP-TO-GET-WELL APP BUSINESS IDEA 2
Introduction of the business idea
One of the most promising business ideas entails formation of an app that can help the
clients know what is needed anytime they are sick. Mobile applications ("apps") are computer
applications designed to be executed on smartphones, tablets, personal digital assistants
("PDAs") and other mobile devices. They are available through distribution platforms operated
by companies that own mobile operating systems such as Android, iOS, BlackBerry OS,
Windows Phone or Apple, among others. The app proposed in this paper will be called Tap-To-
Get-Well. The idea behind Tap-To-Get-Well app is that all what the subscriber of the app need
to do is to install the app in his or her smartphone and pay subscription fee. After doing so, the
app will open and inside the app, there would be all health-related features.
The app will be designed such that every disease has its unique management framework.
Once each and every disease has been included in the portal, the different hospitals will be added
and their management strategies are included. For example, lets use cancer as an example. In
most cases, when a person is diagnosed with cancer, he or she becomes confuse and even may
forget what is needed. To help such individuals, the portal. The app will have an option where
the subscriber can review the cost of treating any given disease in different hospitals. For
example, in the first step, the subscriber will click the disease he or she is interested in learning
more about its management. On doing so, a new page will open. The page will have columns
with titles such as “Nearest Hospital” and “Cost”
Benefits generated by the idea of Tap-To-Get-Well app
The first benefit is that the app will ensure that millions of people, both health and sick
can access the important health information. Access to health information is currently a very

TAP-TO-GET-WELL APP BUSINESS IDEA 3
crucial requirement. Currently, the expansion of smartphones and 3G and 4G networks has
boosted their use. There are already more than 900,000 apps available for Apple and more than
700,000 for Android. Of these, more than 97,000 are mobile health apps (mHealth), that is, apps
related to the health and medicine sector (Nambisan, 2015). The latest estimates suggest that in
2018 about 3,400 million people will have a smartphone or tablet, of which 50% will use health
applications. This clearly shows that the future of health would be found in app. That is why by
coming up with Tap-To-Get-Well app, the possibility of helping millions of people is high.
Secondly, the app will enable patients determine the nearest hospitals and their cost of
treating any particular disease. For example, if subscriber X, who lives in Texas is interested in
knowing the nearest hospital in Texas that treats cancer, he or she will just open the app, click
the button “Cancer” and the app will list all hospitals around Texas where cancer treatments are
offered.
Thirdly, the app will offer other benefits such as improving the quality of service and
avoiding medical errors through clinical algorithms, reducing costs, avoiding unnecessary
medical consultations and improving access to health services.
Generally, Tap-To-Get-Well app has great potential, as it will provide citizens with the
necessary means to manage their own health and stay healthier longer, improve the quality of
health care and the comfort of patients and help health professionals In this way, the search for
mobile health solutions can contribute to the development of modern, efficient and sustainable
health systems, and it is also expected to reduce expensive hospital visits, help citizens to take
charge of their own state of health and well-being and promotes a health focused on preventing
instead of curing, it is also a great opportunity for the flourishing sector of applications and for
entrepreneurs (Bank, 2012).

TAP-TO-GET-WELL APP BUSINESS IDEA 4
Proposed business model
The need for business model would be crucial as far as our business idea is concerned. At
the beginning of the twentieth century the business model of a company, in general, was rather
simple; A company manufactured a product or performed a service and charged for it
(Berkowski, 2014). The evolution of society, uncertainty, speed of change, Internet,
technological advances and the birth of new needs and therefore new opportunities, has forced
companies to generate new innovative business models , as alternative ways to generate income
(Key, 2012).
The proposed business idea will adopt Subscription business model. This business model
is a classic business model, but taken to other market sectors is a completely new business
model. The model is that the user pays a subscription and in return receives a value proposal that
compensates the fee that he pays. The users will subscribe for the app before they can access its
services.
Success factors
One of the success factors of the proposed app is functions. A good and successful app
should be able to fill market gaps. For example, it should be able to do certain tasks better.
Consequently, when developing Tap-To-Get-Well app we must consider the things that we can
do and those that do not from the app. We always have to use legal means, so we must be clear
that what cannot be done offline or through traditional marketing campaigns, cannot be done
from our app (In Khosrow-Pour & IGI Global, 2018).
Another success factor is promotion or advertising. The monetization of most free
applications can come from different techniques, some more lucrative than others. It is always

TAP-TO-GET-WELL APP BUSINESS IDEA 5
advisable to choose a system based on the utilities and types of mobile applications (West,
2014). However, as a general rule, the use of advertising to generate income is increasingly
widespread. Although it is totally lawful for an app to include advertising, it must always appear
identified as such to avoid possible problems (Silver, 2007).
Another success factor is the need to inform the user about the function and founders of
the app. A large part of mobile applications can be considered as "information society services",
if only because of the publicity they contain (Patel, 2016). That is why it is necessary to comply
with the obligations that the legislation implies for these services. The main obligation that is
easiest to fulfill in this regard is to inform users of the aspects marked by the law, which can be
done through texts of legal conditions, or in sections commonly referred to as "about" or "who
we are. " These sections provide the user with information about the creators and who is behind
the mobile applications. It includes aspects such as the name and domain of the company, the
registration data of the Mercantile Registry, NIF, adherence to codes of conduct, etc (Aulet,
2017).
Cookie policies should also be considered. The need to accept cookies is as important in
web pages as in mobile devices when downloading mobile applications (Feld & Wise, 2017).
Depending on the size of the screen of the mobile devices, an informative warning should be
made with the basic information about what the cookies are, the purpose of the cookies, who
installs them and how to reject them.
Lastly, it would be crucial to choose good market to place the app. The big markets, be it
for the operating system that is , are the ones that ultimately send and when marketing our
mobile application. In general, they have strict conditions to allow apps to access the public and
sell. Some aspects such as commissions that must be paid for the e-commerce from the app, or

TAP-TO-GET-WELL APP BUSINESS IDEA 6
prohibited content, specific notices, technical conditions, for example, must be studied in detail
to avoid problems once we finish developing mobile applications (Pareras, 2011).
Feasibility
The first feasibility element to consider is the strength of business idea. As described, the
current business idea is intended to help the population know about the health services found in
their locality and know the kind of hospitals that offer the services as well as the cost they charge
for the services. This will reduce the need to travel from one hospital to another looking for a
particular service. It will save cost, time and allow the users to plan well before visiting a given
hospital (Hacker, Igoe, Gitten, Edelman & Cohen, 2012). Currently, most people uses app and
smartphone to look for health solution needs. Coming up with the proposed app is therefore
timely. Another feature that makes the app effective is that it will be easier for users to access.
The users just need to download the app, read the user policies and then use it. This means that
the app is non-invasive. Unlike other health apps, the proposed app is just to offer information. It
does not deal with sensitive information such as blood pressure. It just offer information about
existing services. Based on these, it is apparent that the proposed business idea is feasible in
terms of strength.
The element to consider is industry related issues. The feasibility of the proposed app as
far as industry related issues are concerned is high. Tap-To-Get-Well app is effective and
feasible because there are few competitors in the industry. Although there are thousands of
health apps, few apps, if any, have the same features as Tap-To-Get-Well app. The proposed app
is in emergence stage of growth and its operation margin is high because once the app has been
developed, maintenance costs are negligible. In the modern time, the app can be classified as

TAP-TO-GET-WELL APP BUSINESS IDEA 7
“Must Have” because many people are turning to smartphones and apps as their vital health
resource tools.
Another feasibility factor is target market and customer-related issues. The feasibility of
proposed app as far as target market and customer related issues is concerned is high. The app
targets anyone who have smartphone. It is also possible to create barriers to entry. The
purchasing power of customers is likely to be high because health is a basic need. In addition, it
is easy to advertise the app and that the market is generally high. Concerning the founder. It is
important to note that the feasibility of the founder is moderate.
The feasibility of the proposed app as far as the financial issues are concerned is high.
Firstly, the initial capital is low. To create an app is not expensive because there are many editing
software that can be used. Secondly, the time to break even would be less than one year. Thirdly,
ability to fund the creation of the app is high.
Overall potential
The overall potential of the proposed app is summarized in the table below.
Score Overall potential Suggestion for improving
Strength of business idea High
Industry-related issues High
Target market and customer
related issues
High
Founder related issues Moderate Outsource
Financial issues High
Overall High

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References
Nambisan, S. (2015). Embracing entrepreneurship across disciplines: Ideas and insights from
engineering, science, medicine and arts. Cheltenham : Edward Elgar Pub. Ltd
Pareras, L. G. (2011). Innovation and entrepreneurship in the healthcare sector: From idea to
funding to launch. Phoenix, Md: Greenbranch Pub.
In Khosrow-Pour, M., & IGI Global,. (2018). Entrepreneurship, collaboration, and innovation
in the modern business era. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey,
Pennsylvania,
West, D. M. (2014). Going Mobile: How Wireless Technology is Reshaping Our Lives. New
York, NY : Brookings Institution Press
Silver, A. D. (2007). Smart start-ups: How entrepreneurs and corporations can profit by
starting online communities. Hoboken, N.J: John Wiley & Sons.
Patel, D. (2016). Paperboy's Fable. Trajectory, Inc.
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successful entrepreneurs of our time. London : Piatkus
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Feld, B., & Wise, S. (2017). Startup opportunities: Know when to quit your day job. New York,
NY : Brookings Institution Press
Aulet, B. (2017). Disciplined Entrepreneurship Case Studies and Examples. Somerset John
Wiley & Sons, Incorporated.

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Key, S. (2012). One Simple Idea for Startups and Entrepreneurs. Blacklick: McGraw-Hill
Publishing.
Bank, W. (2012). Information and Communications for Development 2012: Maximizing Mobile.
Washington World Bank Publications