Global Information System Strategy for Mobile Insurance Sales

This report details a global information system strategy for developing an enterprise mobile application for an insurance company to support its sales executives. It covers organizational details, including the company's specialization in personal, commercial, and specialty insurance, and the need for a sales support application. The report discusses the type of application, focusing on increasing sales personnel efficiency, managing budgets, and securing sensitive information. It describes the marketing department's role in promoting the business and managing customer relationships. The concept involves streamlining sales promotion, increasing product awareness, and maintaining transparency with customers. Key business drivers include consumerization of IT, BYOD implementation, and enhanced security and privacy policies. The benefits of the application include improved information sharing, reduced IT complexity, and increased organizational agility. The report also identifies the targeted audience and provides wireframe/prototype designs, concluding with the importance of proper testing and usability verification. References to relevant academic sources are included.